What is Gorilla Marketing?

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Guerrilla
What is Gorilla Marketing?
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Session Objective
To give you an overview of Guerrilla Marketing To
ask you to examine your marketing behaviours To
get you to think outside the box To challenge you
to see if there is a better way of marketing your
business To entertain you for the next hour or so!
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What is Guerrilla Marketing?
Guerrilla marketing is a body of unconventional
ethical ways of pursuing conventional goals
Guerrilla marketing is a proven method of
achieving profits with minimum outlay Guerrilla
marketing can be as different from conventional
marketing as guerrilla warfare is from
conventional warfare Guerrilla marketing is about
matching the wits of your competitors, rather
than their budgets.
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Why is there a need for Guerrilla Marketing?
Small business failures are reaching record
numbers and one of the main reasons for the
failures is a failure to understand marketing
Guerrilla marketing has been proven in action to
work for small businesses around the world. It
works because it's simple to understand, easy to
implement and outrageously inexpensive.
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Why is there a need for Guerrilla Marketing?
It Provides certainty in an uncertain world,
economy in a high-priced world, simplicity in a
complicated world, and marketing awareness in a
clueless world.
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What is a Guerrilla Entrepreneur?
Guerrilla entrepreneurs know that the journey is
the goal. They also realise that they are in
control of the enterprise, not the other way
around, and that if they are dissatisfied with
the journey, that they are missing the point of
the journey itself.
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What is a Guerrilla Entrepreneur?
The guerrilla entrepreneur always operates
according to a plan, They know who they are,
where they are going, and how they will get
there. they are prepared, know that anything can
and will happen, and can deal with the barriers
to success because their plan has foreseen them
and shown exactly how to surmount them.
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What is a Guerrilla Entrepreneur?
Plan Re Evaluator
The guerrilla entrepreneur is flexible. He or she
is guided by a strategy but knows the difference
between a guide and a master. When it is
necessary for change, the guerrilla changes,
accepting change as part of the status quo, not
ignoring or battling it. He or she adapts to new
situations, realises that service is whatever
their customers want it to be, and knows that
inflexible things become brittle and break.
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What is a Guerrilla Entrepreneur?
The guerrilla entrepreneur is constantly
learning. Guerrillas have an enormous appetite
for new information. They Read Watch TV, Videos
anything Listen to most anything They Get
Involved They Complete Qualifications
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Guerrilla Marketing Yourself?
Whether you know it or not, you're marketing
yourself every day, because everyday you need
to Make a sale, Interest a prospect, Make new
associations or to network, In short you are
always sending messages about yourself But how
are you sending these messages?
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Guerrilla Marketing Yourself?
Clothing Hair Weight Height Jewellery Facial
hair Makeup Business card Laugh
Smell Teeth Smile What you carry Eye contact
Gait Posture Tone of voice Handwriting
Car Office Home Nervous habits Handshake Statione
ry Availability Writing ability Phone use
Glasses Title Neatness Spelling Hat
Thoughtfulness Enthusiasm Energy level Comfort
online
Do Your Clients Like What They See?
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3 Questions About Marketing Yourself
1. Who are you now? If friends described you,
what would they say? Be honest rather than
complimentary. 2. What do you want out of life?
Be specific.3. How will you know when you've
achieved it?
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How do you market yourself right now?
You market yourself with Your letters Your
emails Your website Your notes Your faxes
and Your brochures and other printed material.
You also market yourself with your attitude and
your ethics Howre your ethics and attitude!
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Attitudes Ethics?
How is Your attitude to your colleagues Your
attitude to your customers Your attitude to your
industry Your attitude to your competitors,
and How are your Business ethics.
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4 Hardest Things to do Are!
Getting to know yourself Working out exactly
what you want Getting round to writing it all
down Actually doing something about it.
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10 Reality Checks!
1. The state of the economy must always be
considered, for it dictates which marketing
tactics will work best. In a difficult economy,
guerrillas adjust their marketing by speaking
more to customers than prospects and by working
like demons to gain referral and follow-up
business. 2. The competitive scene is part of
reality because competitors have more information
than ever before, and they use it to add fuel to
their marketing. You just cant ignore
competitors who are out to win the hearts and
minds of your customers.
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10 Reality Checks!
3. The latest technology is reality because it
enables guerrillas to produce more marketing
tools, to expose their message to more people,
and to reduce their marketing costs as they
become increasingly involved with desktop
publishing, the Internet, speedy communications
and affordable new media. 4. The news of the day
has a major impact on reality. Your prospects
keep up with the news and they react accordingly.
Unless you do the same, expect the worst.
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10 Reality Checks!
5. Reality also includes your marketing budget
because you must live within it and make it
stretch to its fullest extent. Now, more than
ever, that budget enables guerrillas to market
actively but not expensively. 6. Reality is the
inevitable clutter of other marketing, the
blizzard of direct mail each day, the increasing
sophistication of marketing techniques that your
clients and prospects receive.
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10 Reality Checks!
7. Reality is knowing that your prospects have
things on their mind other than your marketing
and as to why they should buy what youre
selling. Guerrillas adapt their marketing to that
reality by facing it squarely. 8. Reality is
knowing the difference between a motivating
marketing message and a clever marketing message.
Many marketers havent a clue as to the
difference and often mistake the two.
Do You Know the Difference?
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10 Reality Checks!
9. Alas, reality is also a ho-hum attitude on the
publics mind when it comes to marketing. They
have many things to consider each day and you can
be pretty certain that marketing is not one of
them. 10. Finally, reality is knowing the value
of commitment to your plan. Reality is seeing
clearly that marketing is not an event, but a
process. Its a process that takes time. If
youre not willing to invest that time, along
with your money and your energy, youre living in
an unreal world. Guerrillas strive to live in the
same world as their prospects and customers.
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A Guerrilla Entrepreneur?
Knows that the journey is the goal Achieves
balance from the very start Is not in a hurry
Uses stress as a benchmark Looks forward to
work Lives in the present Understands the
precious nature of time Operates according to a
plan Has an upbeat attitude .
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Attitudinal Transformation
Attitudinal Transformation takes time effort and
determination, but can be done Identify the
negative attitudes that you have, then work on
them one at a time replacing them with positive
attitudes And be patient.
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A Guerrilla Entrepreneur?
Is guided by a strategy Aims for results more
than growth Is dependent upon many people Is
constantly learning Is passionate about work Is
focused on the goal Has no weaknesses Is
fusion-oriented Is disciplined about the tasks
at hand.
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Guerrilla Design
Guerrilla Marketing Design is PURPOSEFUL Guerrilla
s design for RECOGNITION Guerrillas design for
READABILITY Guerrillas design for SIMPLICITY
Guerrillas design for SELECTIVE EMPHASIS.
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Guerrilla Design
Guerrillas design to be VISUAL Guerrillas design
for EFFICIENCY Guerrillas recognise design's
LIMITATION Guerrillas design freely by
DELEGATION Guerrilla designers are CRAFTSMEN.
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Call to Action Adds
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price! Register Today and Get Started
Immediately Click to Hear What My Clients Have to
Say Attend Tonight's Course and Learn how to
Enhance Customer Loyalty.
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Guerrilla Tips
Commit totally to your business Share your
profits to help develop the business Motivate
your partners Treat every sales person who visits
you as special Communicate all that you
know Appreciate what your associates do.
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Guerrilla Tips
Celebrate your success Listen to everyone in your
company Exceed your customer's expectations Contro
l your expenses better than competitors Swim
upstream and avoid conventional wisdom Dont
sound canned.
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Guerrilla Tips
Be an Expert Educate your clients (send them
articles or newsletters or train them) Visit
people who have stopped using your services,
dont phone! Publicise your name and logo Leave a
list of all the reasons someone should use you
when you visit a client.
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Guerrilla Tips
Mirror your client Sell your benefits, not your
tools or equipment Create urgency Ask for the
sale (what do I have to do to get the order
now?) Sell to specific people (not a standard
pitch) Send a note of thanks to the people you
called on Sell by appointment, cold call in
between.
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Guerrilla Marketers are Sales Pros
Are You A Sales Pro?
The sales pro shows consistency The sales pro
shows persistence The sales pro is thorough The
sales pro does little things well The sales pro
is detail conscious The sales pro keeps accurate
sales call records.
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Guerrilla Marketers are Sales Pros
Are You A Sales Pro?
The sales pro follows-up by phone, by mail and in
person The sales pro sets aside 2-3 hours a week
to telephone for appointments and thank last
weeks calls The sales pro keeps their promises
How about it - are you a sales pro?
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Guerrilla Marketing is Ethical
Guerrilla Marketing is Fun
Guerrilla Marketers think outside the box
Guerrilla Marketing is Cheaper
Guerrilla Marketing Works
Can You Be A Guerrilla Marketer?
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Have You Any Questions
Thank You!