Tutorial On World Class English For Business Book I

1
Tutorial On World Class English For Business
Book I

• Tutor Zhu Meiping
• BWOL Tutorial Centre
• zhumeiping_at_tutor.beiwaionline.com

2
Module One Change and the CompanyAn Overview
3
Module One Change and the Company An overview
1( 2 minutes )

• Aims
• To look at the changes which can take place in an
  organization/company
• To look at the effects these changes can have on
  the employees
• To consider changes which have happened as a
  result of technology, new working practices and
  increasing globalization

4
Module One An overview 2( 8 minutes)

• Outline
• Unit 1 How companies operate
• Structure of the organization
• Language for describing company structure and
  personal responsibilities
• Development of successful products
• Unit 2 Responding to changes
• The effect of changes on individuals
• The global market
• New ways of buying and selling using the latest
  technology
• Language for describing trends and changes in
  them
• Unit 3 Ways of working
• Different work patterns
• Effects of technology on working places (the
  trend towards working from home)
• Regulations associated with the workplaces
• Language for describing regulations
• Unit 4 Revision
• Review the materials that have been covered
• Practice content knowledge in communicative
  activities

5
Overview Quick Quiz( 10 minutes)

• Do the oral interpretation of the following words
  first and then write the English versions down
• ???? ????
• ?? ????
• ???? ????
• ?? ????
• ???? ?????
• ???? ?????
• ???????? ???????
• (Check the key at the back)

6
Unit 1 How Companies Operate

• Aims
• Look at some basic facts about Dutton
  Engineering and consider the way it has changed.
• Study the different ways organizations can be
  structured.
• Study some examples of successful products.

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Session 1

• Dutton Engineering

8
Session 1 Activities
Activity number Skill focus Task
A1 Vocabulary Matching definition with words
A2 Reading Answering questions
A3 Listening Map-matching
A4 Listening Blank-filling
A5 Listening/reading/ speaking Answering questions
A6 Listening/speaking Answering questions
A7 Listening/speaking Sentence structure construction
9
Session 1 Topics and Skills

• Describe basic facts about a company
• Understand changes a company experiences as a
  result of new technology (establishment date
  ?location ?product ? number of employees)
• Be able to ask and answer questions about a
  company (A2, A5A8).

10
Session 1 Language Focus

• Vocabulary concerning high technology (A1)
• Online, the internet, intranet, web browser,
  email, website
• Sentence structures used to introduce basic facts
  about a company (A2A8)
• is based at
• makes
• is located
• has been situated
• was founded

11
Session 1 Communicative Activity 1

• Objective To ask questions and talk about
  companies/organizations to get some general
  information
• Course activities covered Activities 1-8
• Duration 10 minutes
• Type Pair work
• Aids The textbook
• --- Use the text in Activity 2 on page 3 as an
  example to talk about the general information
  about your company
• --- Practice the vocabulary in Activity 1 on page
  2
• online, the internet, intranet, web browser,
  email, website
• --- Practice using the language used in this
  session

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Communicative Activity 1 Instructions
Pair Work Turn to pages 40 and 42 and do
Activity 1. One of you will be Student A (Look at
page 40) and the other will be Student B (Look
at page 42). Complete the table and ask each
other questions about your companies/organizations
and then make a brief introduction about your
company/organization to your partner.
When founded Exact location/ how long in location Number of employees What products or services Website When was it set up?
Your company
Partners company
13
Communicative Activity 1 Feedback
Language sample for a brief introduction about a
company
I am a sales manager at -----_. I have been
using our website www. ----_a lot. It was first
set up in ----- . Since then it has been
visited by a large number of people from all over
the world. Our company was founded in ----- .
It is a change-adept company with a lot of
vitality. We dont have too many managers in our
small company. The company is more of a flat
structure with one managing director and three
departmental managers. ----- people are employed
and the communication between departments runs
very smoothly. We involve everyone in the process
of improvement. Employees are happy working
with this company. I am happy too.
14
Session 2

• The Structure of organizations

15
Session 2 Activities
Activity Number Skill focus Task
A1 Vocabulary Blank-filling
A2 Vocabulary Matching
A3 Reading/Listening Multiple-choice
A4 Skimming/Scanning the chart Answering questions
A5 Listening Multiple-choice
A6 Interpreting the chart True or false questions
A7 Listening/Reading Factual error correction
A8 Vocabulary/Reading Blank-filling
A9 Use of Preposition Matching
A10 Listening/Speaking Answering questions
A11 Listening Chat blank filling
16
Session 2 Topics and Skills

• Consider the different ways in which
  organizations can be structured
• Look at the language for describing the structure
  of a company and the responsibilities of people
  in a company.
• Learn vocabulary concerning the company
  structure department titles, job titles and
  peoples responsibilities at work places (As1-2,
  As4-6)
• Be able to read charts, talk about a companys
  structure and describe responsibilities (A4,
  A5A11).

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Session 2 Language Focus

• Vocabulary concerning high technology (As1-2 on
  pp. 5-6)
• managing director, finance director, marketing
  director, production director, staff payments
  manager, credit control manager, wages clerk,
  clock in, the shop floor, strategy, supervise,
  manufacture, etc.
• Language used to describe the structure of an
  organization
• is divided into is composed of
• is made up of consists of
• comprises
• Language used to describe responsibilities (A6 on
  p.7)
• runs deals with sees to
  
• is head of looks after
• is responsible for takes care of
• is in charge of reports to
• is accountable to has two persons under
  

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Session 2 Communicative Activity 2
Objective To talk about your organizational
structure and responsibilities Course activities
covered All the activities in the this session
Duration 10 minutes Type Team work (in
4s) Aids The textbook and a pen
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Communicative Activity 2 Instructions

• Team work Turn to page 42 and have a look at
  Activity 2. Please do the following tasks.
• Please draw a chart of your organizational
  structure and show who is in charge of what (2
  minutes).
• Introduce the organizational structure of your
  company, your directors, managers and their
  responsibilities to your team members (8 minutes,
  2 minutes for each)

20
Communicative Activity 2 Feedback
By doing this activity, you have been acquainted
with the necessary vocabulary and language you
need to describe the structure of an organization
and the responsibilities of the people working
with companies.
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Session 3

• Successful Products

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Session 3 Activities
Activity number Skill focus Task
A1 Vocabulary Matching brands with product types
A2 Listening Multiple-choice
A3 Listening True/false
A4 Reading Blank-filling
A5 Vocabulary matching
A6 Listening/Speaking Answering questions
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Session 3 Topics and Skills

• Get to know some successful products, product
  categories and famous brands.
• Vocabulary concerning products and their
  categories(A1)
• Be able to describe or talk about companys
  products and brands (A4A5).

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Session 3 Language Focus

• Vocabulary
• Product categories (A1)
• Clothing/apparel, electronic products, food and
  drink, cosmetics, food processing, automobiles,
  parcel delivery, personal care and cleaning,
  household appliances, long distance telephone
  service, gasoline-service station, personal
  computers, airlines, fast-food restaurant, etc.
• Brands Levis, Sony, Coca Cola, Avon, H. J.
  Heinz, Cadillac, Federal Express, Procter
  Gamble (PG), Haier, Unicom/At T, China Petrol,
  Leveno (??)/Dell, Air China, MacDonalds/KFC.
• Phrasal verbs to talk about products of companies
  (A4A5 on pp.11-12)
• set out (aim, arrange, leave)
• join up (unite)
• take on (employ)
• take off (increase, depart)

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Session 3 Communicative Activity 3
Objective To practice talking about products or
service-products of companies/ organizations/enter
prisers. Course activities covered A 1 and As
4-5 Duration 10 minutes Type Pair work Aids
The textbook, some paper
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(No Transcript)
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Coca-Cola Companys Promise The Coca-Cola
Company exists to benefit and refresh everyone it
touches.The basic proposition of our business
is simple, solid and timeless. When we bring
refreshment, value, joy and fun to our
stakeholders, then we successfully nurture and
protect our brands, particularly Coca-Cola. That
is the key to fulfilling our ultimate obligation
to provide consistently attractive returns to the
owners of our business.
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(No Transcript)
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Communicative Activity 3Instructions

• Pair Work talk about your company
  products/service-products (one or two most
  products, if they are too many) with your
  partner.
• For talking, please write down a few most
  important words/phrases first, using the text in
  A4 on p.11 as reference on a piece of paper (2
  minutes)
• Talk about your companys products (8 minutes,
  4 minutes for each)

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Communicative Activity 3Feedback

• Ask one or two pairs to do the task in front of
  the class and give some comments.
• After you have finished doing this task, you
  shall have been able to introduce and talk about
  your companys products to your
  consumers/customers.

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Unit 2 Responding to Change

• Aims
• Listen to people talking about the way change has
  affected their lives.
• Study product performance and the way sales can
  change.
• Consider how organizations operate in todays
  global market.

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Session 4

• People and Change

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Session 4 Activities
Activity number Skill focus Task
A1 Listening Matching pictures with quotations
A2 Reading Decision making
A3 Reading/Vocabulary matching
A4 Listening/Vocabulary Blank-filling
A5 Listening Multiple-choice
A6 Vocabulary Matching the adjectives with the equivalent words and phrases
A7 Guided writing Writing a short summary from notes
A8 Listening/Speaking Answering questions, practicing the use of used to
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Session 4 Topics and Skills

• Look at the way change can affect people at work
  in both positive and negative ways
• Describe how change has affected us personally
• Vocabulary concerning new opportunities change
  has brought about and adjectives used to describe
  jobs (A3,A5,A6)
• Be able to talk about ways, both positive and
  negative, change has brought to our work and
  personal life (A1, A4, A2, A7).

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Session 4 Language Focus

• Vocabulary
• New opportunities change has brought to
  people(A3)
• Traveling,
• working with new technology,
• improved salary,
• increased job security,
• experiencing a different life style,
• increased efficiency,
• living in a foreign capital,
• developing his/her career, etc.
• Adjectives used to describe jobs (A6)
• Stressful, rewarding, demanding, tedious,
  creative, secure, fun, well-paid, etc.
• Sentence structures used to describe past
  situations and routes that no longer exist (A3)
• used to
• didnt use to

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Session 4 Communicative Activity 4
Objective To talk about the changes that have
happened to you at your work place in the recent
year, in comparison with the past, and their
positive and negative effects on you. Course
activities covered All the activities Duration
10 minutes Type Team Work (in 5s) Aids The
textbook
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Communicative Activity 4 Instructions
Team Work Organize yourselves into groups of
five and talk about the changes and their effects
on you in your work places, using used to to
describe the past situations and the adjectives
to describe your present jobs (A6). (Each one of
you can only talk about 2 minutes)
38
Communicative Activity 4Feedback

• Ask two team representatives to talk about
  changes and the effects on their present jobs in
  front of the class and offer necessary comments.
• By now, you shall have been able to talk about
  the changes that have happened to you and your
  jobs.

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Session 5

• Describing Trends

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Session 5 Activities
Activity number Skill focus Task
A1 Vocabulary/ Interpreting graphs Matching verbs with appropriate graphs
A2 Vocabulary/ Describing graphs Graphs matching
A3 Listening/Speaking Answering questions
A4 Listening/Writing Completing sentences
A5 Listening/Writing Blank-filling/mini-dictation
A6 Reading Fill in the blanks with prepositions
A7 Reading Answering questions
A8 Listening Competing the graph
A9 Listening/Note taking Answering questions
A10 Listening/Speaking Answering questions
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Session 5 Topics and Skills

• Describe trends/general patterns or tendencies in
  the companys performance, such as sales, share
  prices, exchange rates, etc.
• Learn vocabulary concerning graph interpretation
  and description of trends(A1-A3)
• Be able to interpret graphs and describe trends
  by using present continuous tense and cause and
  result expressions (A1-A6).

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Session 5 Language Focus

• Vocabulary concerning graph interpretation (A1)
• The often used verbs are rise, fall, soar and
  plummet, stay steady, fluctuate, etc.
• The often used adverbs are slightly, steadily,
  dramatically, etc.
• Present continuous tense used to describe company
  performance and graphs (As1-2)
• to be -ing
• are falling
• is rising
• are improving
• Sentence structures used to show cause and result
  (A5 on p.19)
• As a result of
• Due to
• Because of
• Owing to

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Session 5 Communicative Activity 5
Objective To interpret graphs and describe
trends/general patterns or tendencies in market
places. Course activities covered A 1 Duration
10 minutes Type Pair work Aids The textbook
44
(No Transcript)
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Communicative Activity 5Instructions

• Pair Work
• Look at the graphs and talk about the sales
  situation of apparel in Xidan and Shuangan, and
  Modern Plaza markets in the past four seasons.
• 2) Use the present tense
• to be -ing and the following 3) Use the
  following vocabulary
• rise, fall, soar and plummet, stay steady,
  fluctuate, slightly, steadily, dramatically

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Communicative Activity 5Feedback
Having done this task, you have been able to
interpret graphs and describe company
performances in the market place. This graph
interpretation skill is very useful for both
business briefing and written reports at work in
companies.
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Session 6

• The Global Market

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Session 6 Activities
Activity number Skill focus Task
A1 Vocabulary Blank-filling
A2 Reading Matching titles to paragraphs of comments
A3 Reading Underline phrases that give an opinion
A4 Listening Fill in the table
A5 Reading Blank-filling
A6 Reading Answering questions
A7 Reading Identify STEEP external factor
A8 Listening Complete the sentences
A9 Listening Asking questions
49
Session 6 Topics and Skills

• Understand how companies/organizations operate in
  a global market
• Read about globalization and studying STEEP
  analysis
• Vocabulary concerning the global markets.(A1 on
  p.21)
• Be able to describe events which began in the
  past but which are still important in the
  present. (A2, A4).

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Session 6 Language Focus

• Vocabulary concerning the global market (A1, A4)
• global strategy, shrinking, site, marketplace,
  conglomerate(?????), STEEP external
  factors(????????) economic, sociological,
  technological, political, ecological
• The present perfect tense used to describe the
  events which started in the past but still are
  significant in the present time
• sb has/have done sth (since point of time/for
  duration of time)(p.23)
• Past tense used to talk about a finished action
  in the past
• sb. v. ed sth (p.23)
• Sentence structures used to give personal
  opinions (As23)
• I believe I feel in my opinion
  in my view
• International Marketing Environmental Mix
  (??????????)
• Economic, social-cultural, political-legal,
  competitive, and technological
• (Boone and Kurts 1998)

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Session 6 Communicative Activity 6
Objective To talk about how your company operate
in home and global markets by using the STEEP
analysis Course activities covered As1-2,
As4-5 Duration 12 minutes Type Team work Aids
The textbook, a pen and some paper
52
Communicative Activity 6Instructions
Team work 1)Form yourselves into groups of
5s. 2)Refer to the STEEP analysis model on p.22
and two texts in A2 and A5 on p.22 and
p.24. 3)Write down some external factors which
are essential to your company (2minutes). 4)Discus
s the factors in your groups and pay special
attention to the use of present perfect tense and
past tense (10 minutes, 2 for each) .
53
Communicative Activity 6Feedback

• After doing this task, you are supposed to know
  the STEEP analysis well and are able to use this
  model to study your companys marketing
  environment both at home and abroad.
• You shall have understood the differences between
  the uses of present perfect tense and past tense
  and become more confident in using the two
  tenses in talking about events that happened or
  have happened to your companies.

54
Unit 3 Ways of Working

• Aims
• Look at recent changes in working patterns.
• Study the language involved in changing
  regulations.
• Consider what effects new technology might have
  in the future.

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Session 7

• Telecommuting

56
Session 7 Activities
Activity number Skill focus Task
A1 Listening Blank-filling
A2 Reading Answering questions
A3 Reading Blank-filling
A4 Listening Complete the table
A5 Listening/Speaking Answering questions
A6 Listening/Note taking Answering a big question
A7 Reading Multiple-choice
57
Session 7 Topics and Skills

• Understand how global changes, especially
  technological changes, affect everyones work
  patterns.
• Consider the advantages and disadvantages of
  working from home (Telecommuting).
• Learn the vocabulary concerning qualities
  organizations need change-adept, open to the
  ideas of change, 3Cs on p. 25, three particular
  changes on p.26, etc. (A1, A4)
• Be able to take notes and use prepositions (A3,
  A6).

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Session 7 Language Focus

• Vocabulary concerning changes of organizations
  and their working patterns (A1,A4)
• Concepts, Confidence, Connections, Kaizen,
  Annualized hours, Suppliers,
• relocate offices, reorganize the workforce, set
  up a website, launch a new
• product line, change to flexible working hours,
  open a office in a foreign
• country, etc.
• Prepositional phrases used to online some of the
  key changes about a company (A3)
• a problem for employees get stopped
  by sth
• has/have an effect on management
• work on the shop floor in an organization
• some of the most important changes
• Changes have been implemented at (a company)
• reduction in the number of suppliers
• The introduction of Kaizen (a Japanese concept of
  continuous improvement)

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Session 7 Communicative Activity 7
Objective To practice your note-taking and
talking about some key disadvantages of
telecommuting (A7 on p.27) Course activities
covered A7 Duration 10 minutes Type Individual
work and pair work (Note-taking and
discussion) Aids The textbook, a pen and some
paper
60
Communicative Activity 7Instructions

• Individual work and pair work
• Turn to page 27 and read the text in A7 carefully
  first (3 minutes)
• Note down the disadvantages the writer mentions
  in the text (3 mimutes)
• 3) Discuss the advantages of telecommuting with
  your partner. If your agree/disagree with the
  writer, why/why not?

61
Communicative Activity 7Feedback
1. Ask learners in turn to tell the class the
advantages they have noted down (one learner
gives only one advantage, in this way, more
learners will have a chance to talk in class).
2. Here are the notes of the disadvantages
mentioned in the text. 1) Lack of team working
spirit (the labor market to be made up of
lonely, isolated, under stimulated social
retards) 2) Lack of physical exercises (have
gained weight) 3) Loss of self-esteem (people
not taking her seriously) 4) Feeling completely
bored at home (cutting her toenails) 5) Lack of
motivation for work (getting cut off from the
world, feeing like a sad old cow) 3. Advice
given to get balance, not to work in complete
isolation, and to contact with the outside
world.
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Session 8

• Working with Regulations

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Session 8 Activities
Activity number Skill focus Task
A1 Vocabulary Matching with symbols with sentences
A2 Listening True/false
A3 Making responses Blank-filling
A4 Vocabulary Matching words with definitions
A5 Reading Underline model verbs indicating obligations or advice
A6 Reading Answering questions
A7 Reading Fill in the blanks with correct articles(??)
A8 Listening/Speaking Asking questions
64
Session 8 Topics and Skills

• Look at the tax regulations in the UK and the
  language of regulations.
• Be able to give advice and express obligation by
  using model verbs(A1, A3).
• Study the use of definite and indefinite articles
  (A5, A7).

65
Session 8 Language Focus

• Vocabulary concerning tax regulations (A4)
• fine, penalty notice, Inland revenue, deadline,
  tax return, self-employed, etc.
• Model verbs used to express obligation and advice
  (A1, A3, A5)
• Must, mustnt, has/have to, doesnt/dont have
  to, should, should not, etc.
• The use of indefinite article a/an
• One thing/person in general sense, e.g. a tax
  return, a heavy fine, a penalty notice, an hour,
  etc.
• The use of indefinite article the
• To refer to something we have already mentioned,
  e.g. Sending in your tax return late results in a
  heavy fine. The fine is very high if you are
  late.
• To talk about something unique, e.g. The
  government (Refer to the British government. And
  there is only one national government in the UK)
  has introduced new taxation laws.
• To be used with superlatives, e.g. The biggest
  mistake you can make is not to return your tax
  form.
• We use no article when we are talking about
  things or people in general. E.g. Self-employed
  people in the UK have to send in tax returns.

66
Session 8 Communicative Activity 8
Objective To express obligations and advice by
discussing the Chinese income tax laws Course
activities covered A 1, As3-5 Duration 12
minutes Type Team work Aids The textbook, a
pen and some paper
67
Communicative Activity 8Instructions

• Team work
• Form yourselves into groups of 6s.
• Look at the following Chinese personal income
  tax laws (2 minutes).
• 3. Discuss the laws by using the language of
  regulations (The use of model verbs in As1-5 on
  pp. 28-29) ( 10 minutes)

Personal Income amount (Chinese yuan) Percentage of personal income tax Actual tax amount (Chinese yuan)
1000 5 50
3000 10 250
5000 20 650
8000 25 1400
10000 30 2000
68
Communicative Activity 8Feedback

• Ask some learners to air their views on the new
  Chinese personal income tax laws in class and
  discuss with class about some possible advice on
  tax regulation improvement.
• After you have done this task, you shall have
  been able to use model verbs to express
  obligations and offer advice on tax regulations.

69
Session 9

• Working in Cyberspace

70
Session 9 Activities
Activity number Skill focus Task
A1 Reading Answering questions
A2 Diagram Reading Matching the numbered parts of the diagram with the descriptions
A3 Reading Completing sentences through multiple-choice
A4 Reading/Grammar Completing sentences through matching parts in two columns
A5 Listening Ticking correct sentences
A6 Listening Multiple-choice
A7 Listening Completing a dialogue by blank-filling
A8 Listening/Speaking Answering questions
71
Session 9 Topic and Skill

• Consider some of the day-to-day changes that
  technology can bring and looking at buying things
  on the Internet.
• Be able to describe possible situations by using
  if and will structure (As2-4).

72
Session 9 Language Focus

• Vocabulary concerning cyberspace and shopping on
  the Internet (As1-2)
• Cyberspace, information and communication
  technology (ICT), cell-phone/mobile phone, PC,
  World Wide Web (www), electronic network, use
  website browser, access online stores, pull down
  menus, add the selection to the electronic
  shopping trolley, complete the order form, give
  credit card details, receive credit card
  authorization, dispatch the order, etc.
• Sentence structures used to describe possible
  future situations (As3-4 on p.34)
• If present tense, sb/sth will bare
  infinitive
• E.g. If you go online, you will be able to do
  your shopping on the Internet.
• The word unless has the same meaning as if
  not
• E.g. Unless you are 18 years old, you wont able
  to shop in cyberspace.

73
Session 9 Communicative Activity 9
Objective To practice describing possible future
situations by using if sth happens, sb will do
sth or unless sth happens, sb wont do
sth Course activities covered As1-2, A4,
A7 Duration 10 minutes Type Pair work Aids
The textbook
74
Communicative Activity 9Instructions
Pair work Discuss the following questions in
pairs 1) Have you ever done online shopping? If
yes, describe the process and your experience to
your partner. If no, use what you have learned in
this session, describe the possible future
situations when you do shopping on the Internet.
(2.5 minutes for each one of you) 2) Besides
shopping in cyberspace, what are other uses or
possible uses of cyberspace? Write down your
thoughts for class discussions. (2.5 minutes for
each one of you)
75
Communicative Activity 9Feedback

• Ask learners to share their experiences of
  shopping online and offer ideas of how to make
  best use of cyberspace in class.
• Some other possible uses of cyberspace could be
  online banking, B2B business, audio-video
  conferences, etc.

76

• A Review

77
A checklist of objectives (1)

• We have accomplished the following objectives
• We have talked about companies/organizations to
  get some general information.
• We have learned how to talk about your
  organizational structure and responsibilities.
• We have practiced talking about products or
  service-products of companies/ organizations/enter
  prisers.
• We have talked about the changes that have
  happened to us at our work place in the recent
  year, in comparison with the past, and our
  positive and negative effects on us.

78
A checklist of objectives (2)

• 5. We have interpreted graphs and described
  trends/general patterns or tendencies in market
  places.
• 6. We have talked about how our companies
  operate in home and global markets by using the
  STEEP analysis.
• 7. We have practiced note-taking skill and
  talking about some key disadvantages of
  telecommuting.
• 8. We have practiced expressing obligations and
  giving advice by discussing the Chinese income
  tax laws.
• 9. We have practiced describing possible future
  situations by using if sth happens, sb will do
  sth or unless sth happens, sb wont do sth

79
Overview Quick Quiz

• Do the oral interpretation of the following
  words
• ???? organizational structure
• ???? intranet
• ?? website
• ???? email-box
• ???? tall/hierarchical structure
• ???? flat structure
• ?? layers/hierarchies
• ???? CEO chief executive officer
• ???? product categories
• ????? changes and opportunities
• ???? job titles
• ????? graphs and trends
• ???????? external environmental factors/elements
  of the organization
• ??????? change-adept organizations

80
Thank you so much!

• Questions are welcome!