Link Building

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Link Building
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Link Building Workshop
How to get Links Co-citation Link building
Dos Link building Donts
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Getting Links

• This is the hard part!
• There is no magic formula or magic tricks to get
  links
• People Link for 2 reasons
• What's in it for me?
• - Financial Reward
• - Add Value to my sites, Hitwise Top Logo Site
  etc
• - Youll reciprocate and Ill get better
  rankings
• What's in it for my users?
• - They can find other useful resources
• - We are such a leading supplier, your site
  would seem improper to your users without me.
• Cant think of any reasons? Go back to the drawing
  board. Ask
• yourself..What would you link to?

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How to get links
Find sites and join the core Use the Search
Engines and look for keywords Find who is linking
to them.use this trick linkwww.site.com Find
good directories or Search engines use this
trick loans add url Content Content
Content Asking for links is dull and tedious.
Creating content to get links without asking
is exciting and fun. Write an article or press
release and send this out to other related
websites. Websites will include your article if
it adds value to their site and users. Spend
more time writing content than building link
pages!
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How to get links

• Buy Links
• If you can set aside budget then buy some links
• Does it work? Yes it does!
• Do search engines like it? No they dont.
• Buy links from a high authority site and make
  sure its an on topic site.
• Charity sites can be cheap! They want
  sponsorship.
• Ask them to put the link at the top of page or
  within content (extra traffic)
• Useful site
• www.text-link-ads.com Text Link Ads Inc.
  currently places ads for a wide range
• of clients, from Fortune 500 companies to
  individual Web site owners
• You spend money..but you get traffic and it
  improves your rankings

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Search Engines Identify Link Spamming

• Search Engines identify blocks of links that
  maybe advertising
• They look for anything labeled sponsored links
• Links in blocks that constantly rotate
• Links clustered running off to other sites
• Links containing unrelated words to page
• Links containing popular keywords, if unrelated
  to page
• Pages ending with links.htm etc

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Someone has linked to you

• Great! Is that it? Can I just sit back and relax?
• Not really! You should check
• On page relevancy. Is the page relevant to your
  site?
• On page placement. Where is the link? Within body
  text? Footer? Links within blocks of text are
  more likely to be considered honest and
  legitimate
• Anchor text. Search engines do look at the anchor
  text in links to give them a clue as to what the
  existing page is about and also what the target
  page is about. Example Manage my profile
• Expertise. Is the page highly regarded and does
  it link to other useful resources?
• Honesty Integrity. Is the page full of links?
  How easy does it perceive to get links on that
  page?
• Check for rel"nofollow" attribute
• Check the sites robots.txt file for
• User-agent
• Disallow /links/
• Click on the link, does it work?

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Link Co-citation

• Assumptions
• A hyperlink from page A to page B is a
  recommendation of page B by the author of page A
• B) If page C cites pages A and B, then A and B
  are said to be co-cited by C. Pages A and B being
  co-cited by many other pages is evidence that A
  and B are somehow related to each other.

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Link Building Dos

• Do you have a good proposition? If you cant think
  of one dont bother
• Make an effort to establish personal
  communication
• Make it easy for them, send them your HTML code
  with your anchor text
• Write an article, press release etc. Make sure
  you put links (good anchor text) in the content
• Buy links if you have to
• Use Anchor text that accurately describes content
  of your webpage
• If you have a forum, blogs, guestbook's you
  should add rel"nofollow" to all the links. lta
  href"http//www.site.com" rel"nofollow"gtVisit
  My Pagelt/agt If Google sees nofollow as part of a
  link, it will
• - NOT follow through to that page.
• - NOT count the link in calculating PageRank
  link popularity scores.
• - NOT count the anchor text in determining what
  terms the page being linked to is relevant for.
• Get a few links from quality sites rather than
  hundreds of links from really bad sites.
• This is hard work and will take ages. Is this all
  worth it?
• - YES! Its hard work and thats why search
  engines use it as a criteria

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Link Building Donts

• Send hundreds of unsolicited emails begging for
  links
• Reciprocation is fine but it should be a valuable
  one
• Create link pages on your sire i.e. links.htm or
  links1.htm, links2.htm etc. Create a page called
  popular_travel_sites.htm
• Get links from site that clearly spam or sell
  links
• Buy text links all at once. Buy them slow!
• Link all your sites together if they are
  unrelated and on the same server
• Dont sign up to link farms etc, if its free its
  probably crap!
• You could harm your ranking if you do any of the
  above

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Questions?