Marketing Options Beyond the Nearest Farmers Market

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Marketing Options Beyond the Nearest Farmers
Market

• John Pike
• Deborah Cavanaugh-Grant
• Ellen Phillips
• University of Illinois Extension
• 708-352-0109 ephillps_at_illinois.edu

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The Local Foods Frenzy

• Increasing Consumer awareness and demand
• Increasing number of NEW Farmers Markets
• Grocery, restaurant, distributors positioning in
  response to demand
• And transportation costs
• Producers positioning to supply produce

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Marketing Options

• Direct to Consumer
• Farmers Market
• On-Farm Market
• CSA
• Wholesale
• Distributor
• Grocery
• Restaurant

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Differing Opinions on Opportunity
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Local Food Buyers
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About the customer

• Direct Marketing
• The customer is the consumer/end-user
• Main thoughts of the purchasing decision
• Quality product
• Trust of the producer
• Emotion

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About the Customer

• Wholesale Marketing
• Main thoughts of the purchasing decision
• Quality, trust of producer, accurate invoicing,
  professionalism, competitive pricing, packaging,
  communication, delivery, storage capability,
  Guarantees, Farm Safety Plan, Third Party
  Verification/Audit, Traceability, Insurance, etc.

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• A Food Industry Match Maker

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MarketMaker Welcomes 3 New States in 2010
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Taste of the States
Food products Highlighted in rotating banner ad
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Business Spotlight
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Click through on Business Spotlight provides
detailed production and contact information
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Now In Season
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IL Farmers Market Search
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Market Research
Select your target market with census tract
demographic profiles and business searches
Find high income or ethnic populations or Retail
outlets serving those neighborhoods
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Customized census profiles
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Detailed Searches
Buyers can use MarketMaker to find suppliers too.
This search has identified producers of
certified organic sunflower designated by blue
dots
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Search By Certification
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Monthly News Letters for Subscribers
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Featured Groups
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Whats Next?

• Additional search options for Consumers
• Agritourism MarketMaker
• Institutional Buyers Portals
• Sourcing needs
• Delivery specification
• Food safety requirements
• Farm to School
• Food Banks
• Mobile Apps

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University of Nebraska LincolnInstitute of
Agriculture and Natural ResourcesThe Food
Processing CenterJill Gifford
402-472-2819

• From Recipe to Reality
• Decision making tool to start a food
  manufacturing business
• Chicago April 15
• Better Process Control School for Acidified and
  Low Acid Canned Foods
• April 11-13, Lincoln Nebraska
• National Small Food Manufacturer Conference
• May 23-24, Omaha, Nebraska
• Better Process Control School
• October 4-7, Lincoln, Nebraska

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Ellen Phillips University of Illinois
Extension 708-352-0109 ephillps_at_illinois.edu