Presentation Slides

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George Madhavan Director, 3P Network PUB,
Singapores national water agency
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Country Information
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PUB manages the complete water cycle
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NEWater

• Introduced in 2002
• Primarily for industrial and commercial use
• Small percentage added to raw water reservoirs
• NEWater can meet 30 of Singapores current water
  supply

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Closing the water loop

• NEWater Infrastructure Plan (NIP) and NIP
  Extension pipeline projects in progress to meet
  growing demand in Jurong Island
• NEWater to meet 50 of water needs by 2060

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Quality assurance

• Comprehensive water sampling and analysis
• Extensive physical, chemical and microbiological
  testing
• 300 parameters incorporated more than 130,000
  analyses carried out to date
• Independent panel of international water experts
  regular audit and review of results and plant
  operations

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Expert Validation
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Key Challenges
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Engaging the stakeholders

• Communications with stakeholders was key to
  success of campaign
• Key messages
• NEWater is a safe and meets WHO drinking water
  guidelines
• NEWater will make Singapores water supply more
  resilient

Opinion leaders
Media
Public
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Engaging media as partners
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Endorsement by leaders
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Choice of words
wastewater or sewage ? used water
sewage treatment plant ? water reclamation plant
Reclaimed water ? NEWater
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NEWater Visitor Centre

• Pillar of public education campaign officially
  opened in Feb 2003

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Public sampling
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NEWater in 2012

• 300 parameters incorporated more than 130,000
  analyses carried out to date
• 4 NEWater plants can meet 30 of Singapores
  water needs
• 23 million bottles of NEWater distributed for
  public sampling purposes
• NEWater to meet 50 of Singapores water demand
  by 2060.

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http//www.pub.gov.sg http//www.facebook.com/PUB
sg