Green Industry Overview

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Green Industry Overview Sherry Loudermilk, July
2006
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An apple tree in your lawn not only
produces apples, but enough oxygen to
supply four people for one year.

• Flowers Are A Living Rainbow.

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More than 100,000 trees are needed to
cancel the pollution of one jet flying round-trip
from New York to Los Angeles.

• Plants Help Clean The Air We Breathe.

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A mature tree in front of your home can
produce a cooling effect equal to 10 room-size
air conditioners running 20 hours a day.

• Trees Keep Us Cool In The Summer.

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Each year, approximately 40 billion tons of
carbon dioxide are converted into plants whose
combined weight exceeds 100 billion tons.

• Plants Are Home To Our Wildlife Friends.

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A properly located tree can cut fuel bills
by as much as 30 per cent by acting as a
windbreak.

• Trees Provide Shelter From Winter Winds.

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An 18-hole golf course will supply enough
oxygen to furnish a city of 6,000 to 8,000
people.

• Plants Help Save Our Soil.

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During the 23,000 times we inhale and
exhale in a single day,we take in 35 pounds of
oxygen all of it from green plants

• Trees And Plants Add Color to Our World.

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Overview of Industry

• State Statistics
• Urban agriculture industries produce more than
  8.1 billion in annual revenue and employ more
  than 79,000 full-time personnel in 8,000 firms.

• Landscape design, construction, and maintenance
• Nursery and greenhouse production
• Structural pest control
• Onsite waste water management
• Turfgrass management
• Urban forestry
• Garden centers
• Storm water management

• Urban Agriculture includes relatively new
  agribusinesses and issues like

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Segments of Industry

• Landscape

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Landscapes Enhance The Quality of Life

• Landscaping is a cost-effective way to protect
  and improve both the environment and the health
  and well-being of inhabitants.
• Environmental impacts of Landscapes
• Reduce soil erosion and runoff into stormwater
  systems
• Remove pollutants from runoff and rainwater
• Improve air quality by trapping dust and chemical
  pollutants including carbon dioxide from the
  atmosphere and release oxygen
• Naturally cool the air

• Decrease stress levels through therapeutic means
  by providing recreational opportunities
• Reduce noise by deflecting soundwaves
• Restore habits for wildlife, especially birds
• Increase property values by 15
• Increase community appeal, community pride, and
  increase business

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Segments of Industry

• Garden Center

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Segments of Industry

• Allied Industries
• Fertilizer
• Soils

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Total Crop Sales
Percent by Commodity Group Total Crop Sales
98,055,656,000
Corn for grain Soybeans Fruits, nuts,
berries Greenhouse, nursery, etc. Veg., sweet
corn, melons Wheat Cotton and cottonseed Hay,
silage, field seeds Other grains All other
groups
Source 1997 Census of Agriculture
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Horticultural Sales by Commodity Group
Percent U.S. Sales Total 10,599,298,000
Nursery Plants
Annual bedding plants
Potted flowering plants
Cultivated mushrooms
Turfgrass sod, sprigs or plugs
Herbaccous perennial plants
Foliage plants
Cut flowers
Propagation materials
Cut Christmas trees
Other horticultural crops
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Leading States Horticultural
Sales - 10,599,298,000
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3
4
5
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CALIFORNIA
FLORIDA
OREGON
PENNSYLVANIA
TEXAS
GEORGIA
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2005 County Top Ten ListingTotal Ornamental
Horticulture Value

• County Value
• Grady
  43,414,647
• McDuffie 38,922,250
• Fulton
  30,066,690
• Clarke
  23,040,500
• Oconee 22,176,778
• Cherokee 21,624,900
• Paulding 16,110,760
• Jasper 15,922,250
• Floyd 15,510,030
• Coffee 14,170,180

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Total Ornamental Horticulture Value Top Ten 2004
v. 2005

• 2004
• Grady 44,608,853
• McDuffie 36,162,000
• Fulton 29,941,750
• Cherokee 26,344,800
• Clarke 22,642,500
• Oconee 22,026,631
• Paulding 16,626,200
• Jasper 13,571,250
• Bulloch 13,522,140
• Walton 13,185,000

• 2005
• Grady 43,414,647
• McDuffie 38,842,400
• Fulton 30,066,690
• Clarke 23,040,500
• Oconee 22,176,778
• Cherokee 21,624,900
• Paulding 16,110,760
• Jasper 15,922,250
• Floyd 15,510,030
• Coffee 14,170,180

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699,433,592
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Top Ten CountiesContainer Nursery

• County Acres Price Farm
  Gate Value
• McDuffie 850 45,500
  38,675,000
• Grady 825 43,010
  35,483,250
• Clarke 350 43,010
  15,053,500
• Oconee 230 43,010
  9,892,300
• Jasper 150
  43,010 6,451,500
• Lowndes 100 43,010
  4,301,000
• Hart 81
  43,010 3,483,810
• Thomas 77 43,010
  3,311,770
• Brooks 75 43,010
  3,225,750
• Gwinnett 75 43,010
  3,225,750

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Top Ten CountiesField Nursery

• County Acres Price Farm Gate
  Value
• Walton 750 12,035
  9,628,000
• Jasper 655 12,035
  8,424,500
• Oconee 650 12,035 7,882,925
• Morgan 640 12,035 7,702,400
• Floyd 500 12,035
  6,342,445
• Meriwether 450 12,035 6,017,500
• Hart 420 12,035 5,175,050
• Lamar 325 12,035
  5,114,875
• Pike 313 12,035 3,911,375
• Evans 215 12,035 3,730,850

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Top Ten Counties Greenhouse

• County Sq.Ft. Price Farm
  Gate Value
• Fulton 2,000,000 13.95
  27,900,000
• Cherokee 1,454,000 13.95
  20,283,300
• Coffee 1,000,000 13.95
  13,950,000
• Paulding 1,000,000 13.95
  13,950,000
• Fayette 600,000 13.95
  8,370,000
• Gwinnett 600,000 13.95
  8,370,000
• Greene 450,000 13.95
  6,277,500
• Union 435,600 13.95
  6,076,620
• Clarke 400,000 13.95
  5,580,000
• Grady 1,961,858 2.60
  5,100,831

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Top Ten Counties Turfgrass

• County Acres Harvest Rate Price
  Farm Gate Value
• Macon 3,500 0.70
  4,403 10,787,350
• Cook 3,300 0.70
  4,403 10,170,930
• Tift 2,600 0.70
  4,403 8,013,460
• Floyd 2,500 0.70
  4,403 7,375,025
• Treutlen 2,300 0.70
  4,403 7,088,830
• Lanier 2,135 0.70
  4,403 6,298,271
• Bulloch 2,000 0.70
  4,403 6,164,200
• Sumter 2,000 0.70
  4,403 6,164,200
• Bibb 1,947 0.70
  4,403 5,743,669
• Peach 1,600 0.70
  4,403 4,931,360

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2005 Georgia Agricultural Commodity
Rankings

• Rank Commodity Farm Gate Value
  of GA Total
• 1 Broilers
  3,956,712,295 37.40
• 2 Cotton
  723,281,813 6.84
• 3 Timber
  588,139,996 5.56
• 4 Beef
  474,501,120 4.48
• 5 Peanuts
  423,053,656 4.00
• 6 Eggs
  422,557,273 3.99
• 7 Horses
  403,510,500 3.81
• 8 Dairy
  258,096,212 2.44
• 9 Greenhouses
  245,911,757 2.32
• 10 Container Nursery 195,317,420
  1.85
• 11 Hay
  162,220,680 1.53
• 19 Field Nursery
  100,022,885 0.95
• 46 Christmas Trees
  9,166,875 0.087

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Environmental Impacts
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Irrigation Runoff Reclamation and TreatmentUsing
Constructed Wetlands
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Green Roofswww.greenroofs.com
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Metro Atlanta
1972
1993
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HOW MANY TREES WOULD WE NEED TO REDUCE THESE
HEAT ISLANDS?

• Houston.. 7,000,000
• Atlanta10,000,000
• Potential..????????
• IMPACT!!!

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GGIAs Mission
To advance and promote the horticulture industry
by setting the standard for professionalism,
excellence, and environmental stewardship.
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GGIA Activities

• Certification program
• Educational events throughout the state
• Industry tours
• Legislative monitoring and reports to members
• Monthly Journal
• Golf Tournament for research funding
• Five Board and Committee meetings annually
• Planning Retreat
• Co-sponsor of TechShop at SNA
• Host of annual WinterGreen WinterSchool

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The true meaning of life is to plant trees under
whose shade you do not expect to sit. --
Nelson Henderson
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Acknowledgements
The Georgia Department of Community Affairs and
the Keep Georgia Beautiful Executive Directors
Association P2AD Wight Nurseries of Monrovia
Growers Cool Communities ERTH Environmental
Partners