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Experience Fresh Data Direct From The Source.

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The Reason: Every automobile make and model is manufactured based on each company s vision and goals. They differ from engine type to body shape to even the ... – PowerPoint PPT presentation

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Title: Experience Fresh Data Direct From The Source.


1
Experience Fresh Data Direct From The
Source. Auto ID database
2
Media One Auto ID Database
  • The Reason
  • Every automobile make and model is manufactured
    based on each companys vision and goals.
  • They differ from engine type to body shape to
    even the cushions on the seats. Just as there are
    differences from make to make and model to model,
    there are differences from auto owner to auto
    owner, from individuals to families.
  • Based on their lifestyles, occupation, families
    and interests a host of products and services are
    essential to every auto owners life.
  • In this presentation you will see how important
    our data is in the success of reaching out to
    automobile owners.
  • It will also explain the details and additional
    data that we can provide for the Automotive ID
    Database.

3
Media One is a wholesale provider of fresh
marketing data.
  • Why Use Auto ID data?
  • Research and analytics
  • New vehicle launch campaigns
  • Competitive-owner outreach campaigns to drive
    sales
  • Direct Mail campaigns for new/used car sales
  • Email campaigns for new/used car sales
  • Driving traffic into dealerships via email/direct
    mail
  • Insurance underwriting
  • After-Market warranty sales

4
Why we are unique
  • Every single record MUST be corroborated from
    two separate sources to be included into
    our database.
  • A 3rd record must be received within a ten-month
    period to keep the file in the master work
    file, otherwise it is removed until such 3rd
    validating record is received.
  • Where we get our data It is compiled from
    multiple sources such as
  • Point of Sale and Point of Service (at the
    dealer level)
  • Major car clubs of America (e.g., BMW,
    Mercedes, etc.)
  • Warranty companies
  • Aftermarket repair facilities and Insurance
    agencies.
  • Online count system with your own login and
    Password
  • NCOAd on download of your order. No additional
    charge.
  • Clients Three of the nations largest insurance
    companies numerous auto manufacturers,
    approx. 80 of Dealer Groups, warranty cos., and
    more.
  • Since we receive data from so many different
    sources it allows us merge/purge them against
    each other to validate records and also allows us
    to eliminate records that do not match up. This
    allows us to completely update our database once
    a week to ensure the highest quality data
    possible for our clients.

5
Overview Auto ID Database
118 million Online Count System (265,000 new
per month)
Update Cycle Every Monday
Segments
NCOA (National Change of Address) Done at download
Demographic Selections
6
Online Count Ordering System
7
List of Available Selections
  • Auto ID selects
  • Year
  • Make
  • Model
  • Odometer at Last Recording
  • Lien/No Lien
  • Purchase Date
  • Title Date
  • Own
  • Lease
  • and more.
  • Demographic Overlay Selects
  • Income Range (Individual or HH)
  • Net Worth
  • Homeowner/Renter
  • Ethnicity
  • Telephones
  • Cell Phones
  • Presence of Child
  • Ethnicity
  • Credit Card Holder
  • Book Buyer
  • Magazine Subscriber
  • Mail Order Buyers
  • Marital Status
  • Age
  • Donor
  • Gender
  • Geographic
  • Length of Residence

8
Make and Model
This feature is our most effective and most
popular. We can select from every make and model
as well as the vehicle year. Knowing the details
of what auto owners actually drive is essential
to any company wanting to reach this industry.
Below are just some of the manufacturers that we
have
Acura Aston-Martin Audi Bentley BMW Buick Cadillac
Chevrolet Chrysler Dodge Ferrari Ford Geo GMC
Honda Hyundai Hummer Infiniti Isuzu Jaguar Jeep K
ia Lamborghini Land Rover Lexus LincolnLotus Mase
ratti Mazda Mercedes Mercury Mini Mitsubishi Nissa
n Oldsmobile Plymouth Pontiac Porsche Range
Rover Rolls-Royce Saab Saturn Scion Subaru Volkswa
gen Volvo and more!
9
Mileage Capturing the auto owners total mileage
at time of auto service and/or purchase. By
knowing the last recorded mileage, certain
clients can determine when the car is due for
service or when there manufacturer warranty may
expire.
  • List of Segments
  • Types of Auto Owners
  • Purchased New or Used
  • Leased Used or New
  • Financed Used or New
  • Auto Warranties
  • Aftermarket Accessory Shoppers
  • Pre-Qualified for New Lease/Purchase
  • Type of Auto Owners
  • Hybrid Auto Owners
  • Luxury Auto Owners
  • European Auto Owners
  • Price Conscious Auto Owners
  • Young Hip Auto Owners
  • Family Oriented Auto Owners
  • Racing/Performance Auto Owners

NOTE VIN can be used to search our database for
specifics and pull out those specific records and
output name, postal, Year, Make and Model, by
using that  VIN info to qualify the search and
data pull, however the actual VIN data itself can
only be released under certain circumstances like
insurance underwriting and also on a
state-by-state basis and/or case-by-case basis
depending on the DPPA and Shelby Amendment Laws
and as they pertain legally within  certain
states.
10
About We are a wholesale provider of fresh
marketing data.
Political We house the United States Voter files
with freshly appended email phones, US Veterans
by Branch of Service, Active Retired Military,
Hispanics by Congressional District all Donor
data from State records. Email 230 million
confirmed-deliverable, updated weekly Email
Broadcasting We mail approx 30-45 million
messages per week. Full Tracking Reports. Bulk
Internet Data Specialty Lists  We receive
between 9-12 million fresh Internet
opt-inrecords each month from 3,218 websites.
Consumer 230 million Individuals and 118
Million Households. B2B 23 million postal and
7.2 million email database with individuals by
job title company. Date of Birth 186 million
record file of individuals (multi-sourced and
double verified). Auto ID 117 unique vehicle
records, 96 million at the household level,
freshly updated bi-weeklywith Year, Make, Model,
Length of Purchase, Odometer, Leased/Purchased.
Double validated. Cell Phones 146 million, 68
million SMS capable (with opt-in) Compliancy All
data is 100 CAN-SPAM Act of 2003 compliant.
Usage Rights All data purchased comes with
Unlimited Usage including email. Hygiene
Accuracy and data integrity is our number one
priority. We offer a full suite of datahygiene
solutions to ensure the highest return on our
clients investment.
11
Nathaniel Latimer Main 954-776-1197 ext.
212 Fax 954-776-1152 Media One 1000 NW 65th
Street, Suite 200 Ft. Lauderdale, FL 33309
Experience Data Direct From The Source.
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