Analysis of an add

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Analysis of an add
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Freddys trousers WR.UP

• Brand Freddy
• Product for sale trausers of jersey WR.UP
• Spot 0045
• Protagonists girl waking up naked and a snake
  of cloth
• Where Inside a room ( enclosed and intimate
  space)
• WhenMorning or moment of awakening

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What happends?

• Some brown leaves are rolling on the floor
• A naked girl wakes up and wears her Freddy
  trousers
• A Snake is changing her skin of cloth from jeans
  to jersey
• Theyre changing skin and wearing jersey at the
  same time
• The girl is wearing her jersey, so shes changing
  her skin into a new one, like the snake.
• She pics up the snake and caresses it
• The girl is sinuos like a snake
• The girl opens a door and leaves behind the old
  skin (jeans/snakes old skin/leaves)
• What does it mean?
• The jeans are natural , adapt and comfortable to
  everybody like their own skin
• The old jeans are like the old snakes skin, wich
  doesnt fit anymore
• The girl is changing skin thanks to Freddys
  jersey
• The girl goes to a new morning (a new season) a
  new way of being, an evolution thanking to
  Freddys jersey
• Freddys jersey are a sort of evolution in your
  life and on the market

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V S
V S

• OLD LIFE
• JEANS
• The snakes skin is made of jeans
• Autumn (brown leaves)
• Death/Sleep/old skin-old jeans
• Old jeans ? doesnt fit anymore ? death
• ?
• Old skin

• NEW LIFE
• JERSEY
• The snakes skin is made of jersey
• Spring (green leaves outside the window)
• Rebirth/Awakening/new skin-new jersey
• Jersey ? Fitts better ? Evolution ? Life
• ?
• New skin

Relation od identity between
GIRL-TROUSERS-SNAKE
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V S

• AUTUMN COLORS
• Brown (old, dead, spente)of the leaves
• Blue jeans of the old skin and of the old jeans
• AUTUMN NOISE
• wind
• Harsh rolling of the leaves on the floor

• SPRING COLORS
• white (purity, innocence) of the bed
• and curtains, rose of the girls skin and
• green of the leaves outside the window
• Grey of the new skin and of the jersey
• SPRING NOISE
• Girls sigh
• the soft crawlin of skin on skin

V S
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Simbolic elements

• Leaves ? AUTUMN, the spectator can notice how
  the leaves are connected with the old skin-jeans
  
• cause they both lay on
  the floor
• Mirror
• Bed ? intimate space, sex
• Girl ? natural and primordial beauty, Eve
• Naked ? birth, sex, the jearsy is part of her
  body, her own skin
• Snake ? Curves, danger, Devil, tempation,
  fertility, symbol of Uroboros recalled by the
  circle of the
• mirror
• Old books on the floor
• Open window with white curtains and green creeper
• Door

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Space

• Minimalistic room, it doesnt seems a room, there
  arent traces of everyday life.
• ? space of a new birth
• Light the spectator can see the daylight coming
  inside the window when the metamorphose/rebirth
  is culminating . At the end of the spot, when the
  girl opens the door we can also see a bright
  white light, wich units the idea of rebirth to
  the brand (Freddy is written in black on white
  background)
• Atmosphere dreamlike , suspended, pure

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Music

• Track Moon and moon by Bat For Lashes
• Lover, when you don't lay with me/ I'm a huntress
  for a husband lost at sea/ If I had you here/
  braid our hair together/ I'd be boy and you'd be
  girl, beautiful /Calling moon and moon /Shoot
  that big bad hand /It'll drag me to your door
  /And I won't see you no more/ When this wild
  world/ Is a big bad hand /Pushing on my back / Do
  you understand?/ When I get home / Down in the
  jungle/ Where's my bear to lick me clean?
• Feed my soul milk and honey/Calling moon
  and moon /Shoot that big bad hand /It'll drag me
  to your door/ And I won't see you no more/ I
  won't see you no more
• Female, velvety, sensouos, acute, sonorous voice

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• When we can see the brand 3 times
• when she throws the old jeans away
• when she walks verso the door and at the end
  after the claim
• Ending scene with the official symbol of the
  brand
• Claim WR. UP fitts up better
• (assonance wr.up fits up
• The concept of the fittiest ? who is prettiest ?
  who survives

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The message

• Change your skin (yourself) with Freddy! That
  means make an evolution, wake up from your
  autumn-life and enter a new spring-life!
• the snake is a symbol of changing
• Freddys jersey will underline your curves and
  make you feminine
• Youll become sensuous, sex appealing, dangerous
  and thin like a snake .

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Code of communication

• Religiuos Code
• The Snake, the pseudo-tree without support
  and the naked Eve
• Eve acepts the tentation and if the apple
  is transferted into the jeans, these jeans are a
  tentation but they also give the knowledge
  (books). In addition theres no trace of Adam, so
  with this jeans youll be an independet, sexually
  satisfacted and sex appealling woman
• 2) Sexual code
• Bed, naked skin, sensuous body, snake
• 3) Magic-oniric code
• the track used sound like a spell,
  theres a strange connection between the girl and
  the snake when they look each other and on the
  mirror theres a dreamcatcher

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Some strange things

• 1) Where the leaves come from? They are in a
  room , but if that room is the one we see then
  where the winds come from? And what that wind
  means? Possible solution
• The leaves rappresents autumn, season of dead
  and dream. The girl is woken up by the wind at
  the end of autumn. Shes going trought a new
  birth (spring/new life/green leaves) with her
  new jersey
• 2) What are those strange sort of screen or
  shutters? They give a double illusion
• That the observer (he becomes a voyeur then) see
  into room throw a window (shutters)
• That the observer is looking from a window to a
  window
• 3) Whats behind the door? But firstthat door
  is not the one of a bathroom or a kitchen, it is
  a door of entry.and the girl is going to go out
  naked like this? Possible solutions
• This jersey is so great that when you wear it you
  can go everywhere , youll become pretty like the
  model (wich has a natural beauty and it means
  that if you wear this jearsy youll be pretty
  without make up, fiction, lie or effort )
• She saw someone out of the window and she opens
  him
• Shes simbolically going toward an evolution or
  something good rappresented by the withness seen
  throught the window. This whitness is connected
  to Freddys official symbol

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Figure of speech

• Metaphore of the changing skin (snake) and waking
  up evolution
• Snake of jersey evolution
• The new age the age of Freddys jersey