India and the Struggle Between Traditional

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India and the Struggle Between Traditional and
Modern Westernization
3B5
3B
Viviana P. Andrea D.
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The Introduction to Westernization

• India has been the central target for Western
  countries for over hundreds of years. In the last
  10, there has been an enormous growth in
  technology that has traveled very far and has
  reached India. These upgrades to the culture
  and people of India have created positive and
  negative effects. The traditional form of
  Westernization was used by other countries mainly
  for a profit, but nowadays, the Modern
  Westernization is used for a cultural alteration.
  The main question is keep up with the rest of
  the changing world, or stay like you are and find
  it more difficult to converge?

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http//www.tropicalisland.de/india/rajasthan/jaipu
r/images/JAI20Jaipur20-20McDonalds20 Restauran
t20with20cow20at20Panch-Batti20Circle20on20
Mirza20Ismail20Road203008x2000.jpg
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This picture represents the gradual introduction
to Westernization. On the far right, a man is
shown riding his gasoline-powered bike. Then
comes a motorcycle-taxi, and finally, an
expensive BMW from Germany. This alteration to
transportation is just one of the many ways which
Westernization has changed in India. One can say
this is for the better good because more people
can get around easier, but one can also say that
more cars in the Indian area can cause tons of
carbon emissions, which is bad for the planet.
Thats 1,080,264,388 people!
http//www.bmw.com/com/en/insights/explore/bmw_mag
azine/01_2006/_shared/img/x5_india_01.jpg
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This picture here represents another Modern
Westernization aspect in India. Instead of eating
healthy and traditional food, many people in
their new cars can get easier access to unhealthy
stores such as cake shops. Unfortunately, the
population is not Western enough to have doctors
and dentists around, so many people are feeling
the effects of cavities and diabetes.
http//graphics8.nytimes.com/images/2006/09/13/wor
ld/13diabetes1.600.jpg
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This is an example of Traditional Westernization.
The teenagers and children working here (and
looking unhappy) a salt mill got their skills and
jobs passed down to them by their ancestors. And
the ancestors got their skills and jobs from the
British, who wanted control of the salt. This
control and alteration to Indias cultures is an
example to Traditional Westernization.
http//www.wunrn.com/news/2008/08_08/08_11_08/0811
08_india2_files/081108_india2.jpg
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This picture is a perfect example of Modern
Westernization in India. Instead of working in
salt mines for the British, modern Indians now
work in office booths for Western companies
answering calls.
http//www.textually.org/textually/archives/archiv
es/images/set2/call-centers-india_26.jpg
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Westernization Conclusion

• Westernization has occurred in India since the
  British became aware of its existence, yet it has
  changed over the years. The clash and differences
  between the modern and traditional
  westernizations of India represents the
  progression of western influence in the country
  and illustrates its increasing impact. The
  traditional westernization of Indo mostly
  involved Britain and the clothing companies. The
  clothing companies made Indians produce cloths
  which they gave to the British for money. The
  British then made clothing out of the cloths and
  sold them back to the Indian people at an
  inflated price. More modern westernization
  includes the introduction of huge American
  businesses, such as McDonalds or Starbucks.
  Indians are gradually adopting the American way
  of life through food, clothing, and culture.
  While new technologies and advances are
  industrious and helpful to the economy, true
  Indian culture becomes lost, first to the British
  and later to Americanized ways. Perhaps more
  should be done by the Indians if they wish to
  preserve and protect their true identity.