Creating Posts in Core Publisher

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Creating Posts in Core Publisher
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About this weeks check in calls
This week marks the halfway point in your site
building process! Your Station Relations
Managers will be joining in on your weekly check
in calls this week to address any questions about
your strategy or services.
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Posts in Core Publisher
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Anatomy of a Core Publisher Post
What is a Post? A story or piece of content that
includes text and/or video, images,
audio. Designed to be fluid dynamic and can be
associated with programs, categories, tags,
topics, people, etc.
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Anatomy of a Core Publisher Post
Slug mini headline for your post
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Anatomy of a Core Publisher Post
AddThis block allows web visitors to easily
share your posts online.
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Anatomy of a Core Publisher Post
Byline links to the corresponding People page
(where applicable)
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Anatomy of a Core Publisher Post
If you are adding a slideshow of images to your
post, it will appear at the top of your post,
below the byline.
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Anatomy of a Core Publisher Post
You can also add images inline in your posts.
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Anatomy of a Core Publisher Post
Post body Text, quotes and audio players are
displayed under your byline/image slideshow.
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Anatomy of a Core Publisher Post
Related tags and program - help with SEO and site
organization.
Related Content manually add links to posts
that are related to your post to engage your
audience further
Comments Powered by Disqus, build community
around important topics using your comments
section.
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Creating Posts
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Adding Content Posts
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Adding Content Posts
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Adding Content Posts
Add your post headline into the text field.
Hyperlinks cannot be added to this field.
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Three Ps of a great web headline

• Parsability
• Is it easy to understand?
• Do you understand the story without additional
  context?
• Promise
• What the reader will get?
• Proper Nouns
• Words that the reader seeks

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Examples of headlines
From this headline, what could this post be about?
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Examples of headlines
Would you have guessed that its about the death
of the Turkish Prime Minister?
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Examples of headlines
Popular headlines on the same topic use keywords
like Turkey Prime Minister Dead because
those are terms that people search for in search
engines.
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Examples of headlines
What would you expect to see in this post from
this title?
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Examples of headlines
This title, along with the image and video later
in the post, draw interested readers with an easy
to understand title and promise of more media.
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5 Steps to a great web headline

• Identify whats interesting.
• Identify active verbs.
• Identify relevant words and information.
• Does it deliver the 3 Ps?
• Parsability
• Promise
• Proper Nouns
• Brainstorm with a colleague to make sure that
  your headline makes sense and achieves your goal.

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Adding Content Posts

• There are two ways to add Bylines to your post

One Add the name of an editor who has a Person
in Core Publisher. This will create a link in the
Byline to their People Page.
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Adding Content Posts

• There are two ways to add Bylines to your post

Two Add the name of a contributor who does not
have a Person in Core Publisher.
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Adding Content Posts

• There are two ways to add Bylines to your post

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Adding Content Posts
Posts must be assigned a Category.
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Adding Content Posts
Your Category will automatically be set as your
Slug. However, you should change this to
something that better describes the focus of your
post.
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Creating Posts Best Practices for Slugs

• Helps user scan content
• More context than category
• 1 3 words
• Does not compete with the headline
• Recurring topics
• Slugs can be
• Categories (auto populates in Core Publisher)
• Tags

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Creating Posts Best Practices for Slugs

• Good Slugs are
• Short
• Eye-catching
• Descriptive

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Adding Content Posts
In the Body field, enter the text of your news
article or post. You can also add images, audio,
quotes and some formatting.
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Adding Content Posts
Create a teaser for your posts by putting your
cursor where you want the break to start and
selecting the Page Break button
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Creating Posts Best Practices for Body field

• If you create your text in a text editor (like MS
  Word) and paste it into the Body field, youll
  want to erase the stray formatting code from the
  text editor before adding it to your Post.
• Copy and paste your text into an editor like
  Notepad to break the formatting, then paste into
  the Body field and restore formatting.
• OR
• Hit the button and paste your text in the text
  field. Then, hit the button again to restore
  formatting.

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Creating Posts Best Practices for Body text

• Web-first content
• The text of your post is written for the eye but
  may still highlight something that was discussed
  on air.
• Web original content draws your online audience
  because it provides a unique experience to your
  radio listeners.

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Creating Posts Adding Online Videos

• You can easily embed videos from YouTube, Vimeo
  and PBS Cove to your posts.

Step One Choose the video that you want to add
to your post and copy the URL (not the Embed
code).
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Creating Posts Adding Online Videos

• You can easily embed videos from YouTube, Vimeo
  and PBS Cove to your posts.

Step Two Paste the URL into your post body where
you want it to show up.
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Creating Posts Adding Online Videos

• You can easily embed videos from YouTube, Vimeo
  and PBS Cove to your posts.

Step Three Save your post. The video will show
up on your post in a player.
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Adding Content Posts
You can also add audio players to your post by
placing your cursor where you want the player to
appear and hitting the AUDIO button.
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Adding Content Posts
Requirements for your audio files File Size
cant be larger than 75Mb Must be a mp3
file Sampling Rate 44.1kHz Bit Rate 64 kbps
mono or 128 kbps joint stereo
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Adding Content Posts
Add a description of your audio that will appear
on the post. If you do not want to add a
description, just hit Cancel.
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Adding Content Posts
Your audio will appear in inline players on your
post.
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Adding Content Posts
You can add inline images to your post by placing
your cursor where you want the image to appear
and hitting the IMAGE button.
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Adding Content Posts
Either upload the image that you want to add from
your computer, or use the Search tab to select a
previously uploaded image from your library.
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Adding Content Posts
Add a description and attributions to your image.
Then select how you would like it to appear on
your post (either inset or wide).
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Adding Content Posts
Clicking on an image in your post will enlarge it
in a lightbox displaying your metadata.
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Creating Posts Best Practices for Post Images

• Avoid images with too much context.

• This generic image of two people shaking hands
  has been used to depict
• People coming to an agreement
• Two people meeting for the first time
• One man reaching out to help someone else

Consider how someone reading your post will
attempt to tie the image to the story that you
are telling.
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Creating Posts Best Practices for Post Images

• Use a variety of eye-catching images in your
  posts.

Repeating the same image, unless it is tied to a
news series, can discourage visitors from reading
your post.
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Creating Posts Best Practices for Post Images
Captions and Credits are an important part of
your Post Image.
Use Captions to add extra context to your story
through your images.
Credits are required for all images.
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Finding Images for your Posts

• Where can I find images for my posts?
• Original photos taken by your station staff.
• Using Creative Commons photos.

• Why Creative Commons?
• Creative Commons is a free to use diverse image
  collection that you use to find images for your
  posts, as long as you respect citing and
  licensing.

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Finding Images for your Posts

• What does Creative Commons mean?
• A Creative Commons license notes how you may use
  an artists work on your website.
• At NPR.org, we use images that are
• Attribution (by) meaning that you can use and
  edit image if you give the artist/photographer
  credit
• Noncommercial (nc) meaning that you can use and
  edit the image for noncommercial purposes only.
• Note
• We dont use No Derivative Works (nd) because
  Core Publisher automatically crops uploaded
  photos, which goes against that license.
• Never use Share-alike (sa) photos, because that
  license gives that artist permission to use any
  image on NPR.org.

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Finding Images for your Posts

• How do I find Creative Commons images on Flickr?

Step One Go to http//www.flickr.com and enter
the term that you are searching for in the Search
box. Click on the Search option.
Step Two Select the Advanced Search option.
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Finding Images for your Posts

• How do I find Creative Commons images on Flickr?

Step Three Check the Only search within
Creative Commons-licensed content checkbox and
hit Search.
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Creating Posts Best Practices for Post Images
Publicity Stills Photos distributed by a
professional company are especially powerful for
stories relating to musicians, authors and
artists.
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Adding Content Posts
Add pull quotes to your post to highlight points
and details from your text.
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Adding Content Posts
Tag your post with multiple descriptive Tags
separated by commas.
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Creating Posts Best Practices for Tags
Each tag has a Tagged page that has all of posts
with that tags. You can add a link to their page
to your Sticky Strip or main navigation.
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Creating Posts Best Practices for Tags

• Good ideas for Tags
• Proper Nouns (names, places)
• Terms and phrases that people will be searching
  for online
• Proper spelling and capitalization

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Creating Posts Best Practices for Tags
Problem with this tag? This post is about a Texas
football team, yet the only tag is for the city
that the team is from.
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Creating Posts Best Practices for Tags
Suggestions for better tags Bonham
Warriors Bonham High School High School Football
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Adding Content Posts

• Add Related Content to your post to engage your
  visitors to further explore your sites content.

Using your Tags, Core Publisher will
automatically suggest Related Content for your
post. To manually add Related Content, start to
type keywords or the title of the post in the
auto-complete field.
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Adding Content Posts

• Add Related Content to your post to engage your
  visitors to further explore your sites content.

Examples of Related Content Related Content are
in a scrollable bar at the bottom of your post.
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Adding Content Posts

• Add a Related Program to your connect your post
  with one of your Programs.

To add a Related Program, start to enter the name
of the Program in the auto-complete field.
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Adding Content Posts

• Add a Related Program to your connect your post
  with one of your Programs.

(on Post page)

• Using the Related Program
• Adding a Related Program to a post
• Adds the post to the related programs Program
  page
• Adds a link to the Programs page at the bottom
  of the post.

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Adding Content Posts
Under Story Treatment Select whether you would
like your post to appear on the your homepage,
and/or in your local news block Select an
Urgency for your post.
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Adding Content Posts
In most cases, under Sharing Settings, you will
select Push to NPR to ingest your post into the
NPR API.
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Adding Content Posts

• You can schedule your post to publish to your
  site at a later date.

• To schedule a post to be published later
• Click into the Schedule field.
• Select the date that you want to schedule the
  post from the calendar.
• Enter the date and time that you want the post to
  publish.
• Hit the Schedule button.
• Note You cannot schedule NPR content.

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Finding and Managing Content
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Searching, Browsing and Managing Content

• How can I search or browse through all of the
  content that I have created or published on my
  site?
• You can browser through all of your content and
  execute batch tasks on it (i.e. Delete, Publish,
  Unpublish) using fields in your Content Manager.

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Searching, Browsing and Managing Content
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Searching, Browsing and Managing Content
Use the Search field to browse through your
content using keywords.
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Searching, Browsing and Managing Content
The Author, Status and Type dropdowns allow you
to make your search more specific.
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Searching, Browsing and Managing Content

• Core Publisher will automatically save drafts of
  your posts, but you can manually save a draft at
  any time.

• To get to your Saved Drafts
• Select Find Content from your top admin menu.
• Select the Drafts tab.
• Select the draft that you want to access.

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Searching, Browsing and Managing Content

• Your scheduled posts will listed in your
  Scheduled tab, where you can edit them before
  publishing.

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Homework for this week

• Finalize your Categories and Topics.
• Complete your Flexi-Menu Flexi-Footer.
• As soon as possible, start double posting your
  content on both your current site and your Core
  Publisher site.
• Finalize your People and Pages.