Documentum

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Documentum

• Xiwei Liu
• Yanping He (Lisa)
• Lorna Kelly
• Emanuel Balan
• Anna Kelly

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Contents
1
Introduction Background
2
Products Services
3
Transition Period (Selecting Crossing)
4
EMC Documentum
5
Future Conclusion
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Background
Founded on June 11,1990
Founder Howard Shao and John Newton
Database engineer at Ingres Corporation
After the missed opportunity at Ingres, we saw
Documentum as our chance to build another
oracle. -- -- Horword Shao
Documentum
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Background
The databases were severely limited in software
to manage unstructured information contained in
documents. The manager realized this situation
and wanted to develop a new software for
automating the management of documents across an
enterprise.
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Innovation emerged in early Documentum. The Shao
and Newton started looking for a way to
participate in information management market
managing unstructured information in documents---
enterprise document management.
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The documentum set up cooperation with Bob Adams
who is the VC arm of Xerox Corporation. Adam
supplied 4million commitment to cover payroll and
other expenses.
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5
Product specifications, marketing collateral,
training manuals and regulatory submissions
Inventory, financial and manufacturing data
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The research of new technology based on market
needs and wants
Did the markets research through Xerox which
supplied the relationship with insurance
companies, aerospace companies, a pharmaceutical
company, the big 8 Consultants and NASA.
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The document management opportunity

• Next step
• Recruit a couple of early customers to validate
  the technology and the market opportunity

Boeing did finance some of ducumentum early
development and helped turn their theoretical
design into a working solution.
Boeing
Syntex cut its submission time in half after use
the documentum software.
Syntex
The overall market opportunity was big and
growing rapidly. Documentum went into right
direction.
Development
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Products and Services

• EDMS Electronic documentation management
  (system)
• management capabilities for all types of content
  business documents, photos, video, medical
  images, e-mail, Web pages, fixed content,
  XML-tagged documents, etc.
• Core of Documentum a repository in which the
  content is stored securely under compliance
  rules.
• The repository as a unified environment, content
  may reside on multiple servers and physical
  storage devices within a distributed environment.
• A suite of services document management,
  collaboration, search, content classification,
  input management, business process management
  (BPM), customer communication management, Web
  content management, digital asset management,
  forms processing, Information Rights Management,
  compliance, computer output to laser disc (COLD)
  and archiving.

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Product development Service up-dating
Documentum 5.3, 6, 6.5, etc.
20052008
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Transition period
Text
Technology-driven start-up
Stage 1
Marketing-driven enterprise software firm
Stage 2
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Selecting a target market
Horizontal marketing is when you single out a
target audience that shares other
characteristics, yet can be found in all
industries.
Industry 3
Industry 1
Industry 5
Industry 2
Industry 6
Industry 4
A big market in a big way
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Vertical marketing a company's approach towards
targeting that focuses on specific industries
Industry 1
Industry 5, 6, 7
Industry 2
Industry 3
Industry 4
Application 1
Application 2
Application 3
Application 4
Documentum

• Less risky
• Focused resources message
• Comparative advantage

Application 5, 6, 7
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Crossing the Chasm
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Target Choices

• Insurance Policy Documentation
• 2) Aircraft Maintenance Documentation
• 3) Pharmaceutical NDA
• 4) Chemical Regulation Management
• 5) Telecom Manufacturing

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Such is the power of crossing the chasm

• 1993 1994 revenue increased from 2m to 10m
• An unquestioned leader in their niche market
• In 1994, they acquired 30 of their top 40 target
  customers
• 1995 revenues of 25.5 million, first profit of
  1.26 million
• 2001 revenues of 198m 2002
  revenues of 226.9m
• 2003.........

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Documentum Inc enterprise content management
leader
Incorporated in 2003
VISION
FOCUS
EMC Corporation Inc storage management leader
STRATEGY
CUSTOMER COMMITMENT
JOINED FORCES through COMBINED ENGINEERING by T R
E
BEST OF BREED PRODUCTS AND SOLUTIONS Maximizing
the value of information
STRONG DEMAND
EXPONENTIAL GROWTH OF UNSTRUCTURED CONTENT

REQUIREMENTS OF CORPORATE RECORD KEEPING
MARKET
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EMC Documentum
Oracle
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Documentum Now
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Future Of Documentum
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Conclusion

• Maintenance costs
• Lower licence cost
• Integrated System
• User friendly
• Compliance
• Existing Customers

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Questions Answers