Developing Your Own Plan

1
Developing Your Own Plan

• Sandra Sims

2
Your Advocacy Plan Must Address

• WHAT you are advocating and WHY
• WHAT you hope to achieve
• WHOM you must influence in order to reach your
  goals
• WHEN, WHERE and HOW you can most effectively
  shape decision-makers attitudes.

3
KEY GOALS (WHAT) PURPOSE (WHY) AUDIENCE (WHO) STRATEGY TIMELINE (HOW, WHERE, WHEN)
Recruit Members
Build Coalition
Educate Public Using the Media
Change a Policy
Lobby for Legislation
4
Creating an Advocacy Action Plan

• The Problem
• Level of Concern
• Goal
• Audiences
• Audience Research

5
Develop at least two objectives for achieving
your goal.

• What specifically needs to happen to achieve the
  goal?
• Who will carryout these tasks?

Who
What
When
Who
Where
6
Create a Master Calendar
7
Conduct a Thorough Evaluation

• Was your plan effective?
• Could you follow the same plan again?
• How do you measure success?

8
Share with and Learn from Others

• Share your successes
• Share your failures
• Share your lessons learned

9
State Plan of Actions
KEY GOALS (WHAT) PURPOSE (WHY) AUDIENCE (WHO) STRATEGY TIMELINE (HOW, WHERE, WHEN)





10
Thank You for being an advocate!

• Please contact me with your advocacy efforts!
• Sandra Sims
• 205-996-2721
• sksims_at_uab.edu

11
(No Transcript)