Weiner, Makar,, Kressler, Vera, Temple, Patraw, Tanner, Prutzman

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Weiner, Makar,, Kressler, Vera, Temple, Patraw,
Tanner, Prutzman
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What does Under Armour have to offer???

• Under Armour training
• Under Armour baseball
• Under Armour football
• Under Armour running
• Under Armour casual

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History

• Kevin Plank is the founder
• 1996 the first micro fiber t-shirt was made.
• It was used to wick moisture away.
• Also in 1996, Under Armour developed performance
  product lines such as Coldgear, Heatgear, Tech
  Gear, and All Season to cover every climate and
  condition an athlete may face in a year.
• 1997 Twelve college football teams and ten
  National Football League (NFL) teams begin
  wearing Under Armour garments.

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Continued

• 2001 Supply agreements with Major League
  Baseball, the National Hockey League, and the NFL
  are signed.
• 2002 Under Armour gear becomes available in over
  2,500 retail stores company begins testing a
  women's apparel line.
• 2003 The Women's Performance Gear product line
  is officially launched in retail outlets and on
  the company web site.

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Kevin Plank

• Born August 13, 1972 in Kensington, MD
• Played football for University of Maryland
• He founded Under Armour in 1996
• Plank thought up the idea because he got tired of
  having to change out of the sweat-soaked T-shirts
  he wore under his jersey.

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Under Armour Products

• Socks
• Hats
• Compression shorts
• Compression shirts
• Compression Pants
• Sweat bands
• Shoes

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Products (cont...)

• Gloves
• Batting gloves
• Skull caps
• Sun glasses
• Swimming glasses
• Mouth pieces
• Cleats
• Helmet visors

Bargain
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Today's Marketing Strategies
Flyers
Coupons
Internet
Commercials
Word of Mouth
Billboards
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Under Armour SuperBowl Commercial

• http//wuzthere.com/view?id295
• Played during the SuperBowl
• Sports fans are watching

Transfer and Appeal to Authority
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Warning Stop training in running shoes. Wear the
first pure performance trainers built for the
athlete of tomorrow.
Hyperbole
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Under Armour Metal
Uses scientific language to make the product
appeal to buyers

• The ultimate Under Armour fabrication.
• Under Armour metal construction wicks moisture
  faster.
• Strategic ventilization maximizes airflow.

Scientific Language
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All are wearing under armour because the others
are doing it.
Bandwagon
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Testimonial
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Pants and Leggings
Under Armour Performance athletic pants,
compression pants, and leggings. Camouflage
pants, Heat Gear pants, Cold Gear pants, and All
Season Gear pants. The perfect outerwear pants or
base layer leggings engineered for the serious
athlete.
Describes the products and uses visual appeal
Plain Folk
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Wales and Under Armour

• Emotional appeal
• Word choice

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Push Your limits

• Uses Symbols
• All of this can be a lot of pun

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Under Armour Tactical Gear
Appeals to people who like guns
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Sponsors
Under Armour gives its time, energy and spirit
through a variety of organizations that focus on
improving the well-being of children,
environmental initiatives, and finding a cure for
breast cancer. Under Armour also donates to other
organizations through in-kind donations, products
and financial assistance.
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Ronald McDonald House
As part of Their ongoing commitment to the House
and its mission, Under Armour members prepare
dinner for the families of the House multiple
times a month and spend time with the children in
playtime activities. Under Armour also supports
the local chapters RMDH golf tournament and other
house initiatives with monetary and product
contributions.
Emotional