Cranfield University

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Cranfield University DriverMetrics
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Overview

• Cranfield University DriverMetrics
• Work Related Road Risk Contributors
• Reducing Driver Risk
• Driver Risk Index
• Management Information System
• Training Interventions

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Cranfield University DriverMetrics
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Cranfield University, UK

• Established 1946
• Exclusively postgraduate (graduate education in
  USA)
• Technology, science management
• Research into safety critical industries

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Driving Research Group

• Applied research in driver behaviour for private
  and public sector
• Design interventions for global organisations to
  reduce crash risk
• Specialise in work-related road risk and safety
  culture

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DriverMetrics

• Established 2006
• Wholly owned by Cranfield University
• Affiliated to Driving Research Group
• Evidence-based research
• Global client base
• Online instruments based on  GDE competency
  framework

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Road Risk Contributors
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Driver Behaviour

• Human factors contributed to over 90 of
  collisions
• Behavioural approach to driver safety is
  required
• How can you tell who is at risk?
• How can you influence driver
• behaviour?

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Reducing Driver Risk
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3 Stage Process
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DriverMetrics Solution
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Identify Driver Risk Index
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Evidence Based Assessment

The Driver Risk Index is an online assessment of
driver behaviour based on 20 years of
extensive, peer-reviewed academic research
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Target Risk Factors

Understand which drivers are at-risk and why
with detailed individual Driver Risk Index
profiles from over 1 million possible profile
combinations
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Behavioural Risk

Discover the behavioural factors that increase
driver risk including aggression, thrill
seeking, low hazard monitoring, susceptibility to
fatigue and ineffective coping strategies
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Situational Risk

Pinpoint the specific situational factors placing
drivers at risk including age, mileage and
accident history
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Targeted Variants

Select from  Driver Risk Index versions for
Fleet, Grey Fleet, Bus, Truck, Tram, Police, Fire
and Ambulance drivers each version designed as
an outcome of its own research programme
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Global Solution

Driver Risk Index is benchmarked for regional
differences and has been translated for use in 25
countries to date
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Join the Programme

Connect to our ongoing research programme and
benefit from a constantly-improving and evolving
assessment with over 90,000 assessments completed
to date
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Flexible Accessible Solution

Enable your drivers to easily complete the Driver
Risk Index in just 20 minutes from any
location 24 hours a day via our secure website
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Testimonials

• The Driver Risk Index has been used by Suffolk
  County Council to support our work with various
  road user groups since 2007. It has enabled us to
  highlight individual differences regarding levels
  of risk within a wider target group so that, when
  used in conjunction with appropriate coaching
  methods, risk reduction strategies can be
  employed effectively and efficiently.
• Michelle Haward, Senior Road Safety Officer,
  Suffolk County Council

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Testimonials

• The Police Driver Risk Index has become
  integral to the management and development of
  drivers within South Wales Police and now forms
  the basis of the ongoing risk management for
  police drivers, ranging from management
  interventions to post incident evaluation. It has
  enabled the force to develop and challenge more
  effectively the underlying organisational and
  cultural beliefs surrounding the police driving
  context. Used in combination with more effective
  coaching skills, simulated assessments and
  electronic tracking of drivers we have seen the
  force accident/incident rate drop from 736 to 577
  during the past two years, an effective reduction
  of 21.
• Gareth Morgan, Head of Driver Training, South
  Wales Police

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Testimonials

• The Driver Risk Index has formed the foundation
  of our Driver Risk Management programme since its
  inception. A reduction in collisions has been
  witnessed time and time again upon completion of
  the Driver Risk Index alone however when
  supported with targeted on-road coaching, custom
  built simulation training, and interactive
  workshops we have consistently managed collisions
  down by over 40.
• James Burrows , Balfour Beatty PLC

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Testimonials
We searched for a long time to find a tool that
was capable of both helping us monitor and
improve our driving standards, whilst also
offering us the capacity to define our own
parameters and requirements. The DRI and BDRI
form a central pillar of our Training strategy
and allow us the ability to assess our drivers
and prospective employees against one another in
a robust and statistically sound manner. In fact,
as part of our interview and assessment process,
the DRI has helped us to highlight and bring
forth some of the highest driving standards we
have ever seen in our newest employees, as well
as helping us identify and maintain the highest
standards in those with more experience. Matt
Stewart-Baker, Nottingham City Transport
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Testimonials
Since it was first developed, we have utilised
the Emergency Fire Appliance Driver Risk Index
(EFADRI) on a variety of emergency response
driving courses. Using the EFADRI enhances the
practical training as the report is
comprehensive, and combined with the trainers
observations forms the basis of an improved
development plan for a response driver. Kevin
Day, Driver Training Manager, West Midlands Fire
Service
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Risk Factors
Situational Risk Age, driving experience,
mileage, licence, crash history etc

• Behavioural Risk Factors
• Work Related Risk
• Aggression
• Hazard Monitoring
• Driving Excitement
• Driving Fatigue

Driver Coping Styles Driving Focus Confrontation
Driving Concerns Self Evaluation

• Correction Factors
• Impression Management
• Driver Confidence

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Situational Risk

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Behavioural Risk

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Coping Styles

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Impression Management

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Review Management Information System
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Management Information System

• Segment drivers by DRI results
• Easy to use graphical interface
• Select and email drivers
• Customise for your organisation
• Monitor and record training
• Access DRI profiles
• Export data for internal use

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Management Information System

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Overall Risk Profile

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Behavioural Risk Profile

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Wide Range of Analysis Options

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Drill Down to Individual Factors

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Driver Risk Index Profile Report

• Driver Risk Index Profile Example Report

(B)
(A)
(C)
Situational Risk Factors
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Driver Risk Index Profile Report

• Driver Risk Index Profile Example Report

(US Blue Light Driver, Not so Young/Mature!)
(Young UK Driver)
(Middle Aged Scandinavian Driver)
Situational Risk Factors
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Driver Risk Index Profile Report

• Driver Risk Index Profile Example Report

(B)
(C)
(A)
Behavioural Risk Factors
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Driver Risk Index Profile Report

• Driver Risk Index Profile Example Report

(Young UK Driver)
(Middle Aged Scandinavian Driver)
(US Blue Light Driver, Not So Young/Mature!)
Behaviour Risk Factors
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Act Training Interventions
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E-Learning Tailored to DRI Profiles
Profile report triggers six, assessed e-learning
modules to mitigate identified risk

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Training Intervention Options

• Driver Coaching
• Train the Trainer Course
• Classroom Training
• In-car Training
• Driver Risk Index E-Learning

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Driver Coaching Workshop/In-Car

• In-car coaching techniques
• Addresses behavioural risk
• Coaching goals plan based on
• DRI profile
• Group discussions based on DRI profile
• Behavioural triggers and responses when driving
  for work

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E-Learning Tailored to DRI Profiles
Profile report triggers six, assessed e-learning
modules to mitigate identified risk

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E-Learning Tailored to DRI Profiles

• Thanks to
• a2om International
• Interactive E-Learning

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E-Learning Tailored to DRI Profiles

Driver Risk Index Factors E-Learning Module
Work Related Risk Journey Planning
Aggression Confrontation Anger
Driving Excitement Thrill Seeking
Hazard Monitoring Driving Focus Distractions
Driving Fatigue Fatigue
Driving Concerns and Self- Evaluation Anxiety
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Example

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Example

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Test Learning with Quiz

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Advantages

• Impact on driver attitudes and behaviour
• Based on  Goals for Driver Education (GDE)
• Content is consistent and standardised
• Scenarios encourage driver self-reflection
• Fleet driver learns at their own pace

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Implementation

• Implement over a specified period of time
• Cost effective
• All users have their own unique password
• Fleet risk management is tracked recorded
• Implement with Driver Risk Index or
  post-assessment

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Clients Include...

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Next Steps?

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Next Steps?

SKID CAR UK can put you in contact with
DriverMetrics A2om International Solutio
ns for your organisation!!!!!