Title: Corporate Online Booking Technology
1Corporate Online Booking Technology The Future is
NOW Agency Name Wednesday, December 18, 2013
2Some questions to consider
- Based on current economic conditions
- Which costs are the first to be cut?
- Do corporate travel and meetings have a major
- impact on your companys bottom line?
- What methods do you currently use to save
- on travel costs?
3Compare your answers to survey data
- Q Which costs are the first to be cut?
- A When times are lean, 64 of senior-level
finance managers will cut travel costs first.
Only advertising/marketing fared worse at 74. - Q Do corporate travel and meetings have a major
impact on your companys bottom line? - A An overwhelming 93 of senior-level finance
managers expressed agreement on the importance of
corporate travel and meetings to their bottom
line. - Q What methods do you currently use to save on
travel costs? - A Despite the relative importance of travel to
the company, 64 of finance managers indicated
that restricting employee travel is the first
step they would take.
Source Corporate Travel Study-Business Week
March 2002
4There is REAL value to business travel
So how can you remain in the game, maintain
your competitive edge, visit those customers and
not break the bank?
- More effectively track your travel spend to get
the most out of the trips you take - Adopt or refine a current set of travel polices
based on todays financial realities - Leverage technology, especially a corporate
online booking program, to streamline the process
and enforce policy to travelers
5For the vast majority, moving travel online makes
good financial sense
6A self-service model promotes responsible
traveler spending habits
Behavior Factors
Influence of Online Bookings
- Rogue spending is eliminated through forced
policy compliance - Lower airfares chosen (on average 15-20
reduction in average ticket price)
- Negotiated pricing programs at the point of sale
improves policy compliance by 10-50 because
controls on the traveler are automatic - Travelers, when presented with a choice of a
lower fare option, will more often book the lower
fare on a self-booking tool than with a travel
agent
Source PhoCusWright, March 2003
7Online booking will account for 30 of total
travel spend by 2005
8Corporate Online Bookings projected to grow to
38.5 by 2006
Source PhoCusWright, October 2003 revenues
that U.S. based suppliers (air, car and hotel)
generate from corporate travelers governed by a
corporate travel policy
9Migrate more of your business online and the
savings grow
- Simple roundtrip domestic bookings comprise 70
of all corporate travel - Not all transactions require high touch
telephone service - Migration of eligible bookings online increases
savings in ticket price and reduce transaction
fees
Source PhoCusWright Online Booking Report,
2001-2003
10Benefits when bookings move from full-service
offline to online
- The Corporation benefits by ensuring the
appropriate - vendors are used on every trip
- Automates traveler adherence to corporate
policies, supplier agreements enforced and the
corporation saves money - Travelers are guided to the best choice for their
itineraries, staying within budget and moving
business toward preferred suppliers - Travelers are empowered to create the itinerary
that - makes the most sense for them
- Better service overall, less time spent managing
travel - Easy-to-use interface takes the mystery out of
booking travel
11What Users Think
Broadest Choice Lowest Price Most
Reliable Simplest to Use Best Customer Service
Source Jupiter/ERI Business Travel Survey 2002
12Its Not Just Air
- Car and Hotel online bookings are increasing more
significantly than air. - Growth potential
- Commission potential
- One-Stop-Shopping
Source Jupiter/ERI Business Travel Survey 2002
13Key Considerations
- Have you implemented effective travel policies?
- Why havent business travelers embraced online
corporate booking tools? - What characteristics distinguish successful
travel policies from others?
14Strategy for Success
Success of an online booking tool does not happen
without comprehensive planning and analysis.
- Best customer fit for the tool
- Appropriate positioning of online booking tool
- Project Management and Performance Measurement
- Comprehensive Deployment and Adoption strategy
15Factors That Drive Adoption
- Important Factors that Drive Adoption
- Corporation Executive Support or Endorsement
- Active TMC Support
- Corporate Mandate
- Traveler Incentives
- Get Up Go certificates through Business
Builders - TMC agent buy-in- --- change management
- Source BTN and GetThere 2003 survey
16Adoption Circle of Life
Travelers use booking tool to arrange trips
Corporation is pleased with TMC travel policy
management.
Using online bookings to strengthen preferred
vendor rates and deals
Saves money by decreasing ticket spend (Average
15- 35)
Supports vendor volume commitments and support
preferred relationships
17Employee Resistance and Employer Benefits
Corporations
Employees
Prefer live agents Prefer supplier sites Find OLB
complicated Find better prices elsewhere
Cost savings Expense tracking Reporting Negotiatio
n leverage
18Overcoming Traveler Objections
- Reiteration of time savings and other
efficiencies - Acknowledgement of change is difficult
- Assurance that live agents still available
regardless of online success - Provide proper, accessible, live online support
contacts - Explain that restrictions of rogue Internet fares
may nullify POS cost savings
19Meeting the online challenge with Galileo and
Travelport
Together with the Galileo GDS, we offer a
corporate online booking tool perfect for you and
your travelers
- Technology designed with both the traveler and
the corporations bottom line in mind - Complete integration into existing process flow
- Consultative deployment of features based on
requirements of the business - Fulfillment strategies designed to reduce errors
and provide immediate purchase - Implementation strategies designed to maximize
the value of the technology and ensure high
adoption
20Why Travelport? Key Differentiators
- First to market with XML Structured Data
Technology. The benefit of this platform is that
updates to the software can be made without
loading software locally. - More than just a booking tool, the Agency
Communications Portal and Interactive Travel
Manager provide the benefit of targeted and
interactive marketing to corporate customers. - Increase customer satisfaction and reduce errors
by ensuring all traveler and corporate data is
accurate and synchronized with the GDS and other
database sources with Profile Manager. - More options and greater flexibility with
Advanced Policy to apply rules based on the trip
purpose or the organizational grouping or
hierarchy - Save time and reduce errors with PNR Finishing to
ensure all bookings contain the requisite
reporting and documentation fields for mid and
back office
21Why Travelport?
- In addition to the standard car and hotel booking
functionality, - Travelport features
- Hotel Mapping, allowing your travelers to quickly
get their bearings and effectively plan their
movements and activities in an unfamiliar city - Meetings Integration to extend the value of the
booking tool beyond individual travel - Comprehensive Reporting to ensure you and your
travelers are getting most from Travelport - When powered by the Galileo GDS, Travelport
offers - Automated Transaction Processing to streamline
process and reduce errors - A unique opportunity to leverage Preferred Travel
Content available only to Galileo customers
22Travelport Demonstration Section Presenter notes
- If live connectivity is available, begin the demo
here - If printing as a leave-behind or if connectivity
issues prohibit a live demo, the following slides
function as a canned demo
23Portal
- Communication platform for distributing
content/services from a variety of sources to
specific corporations, groups or individuals. - Utilization
- Forms Module
- ITM
- Tips and Tricks
- Training
24Booking Engine Features
- Multiple User Interfaces/Flexibility
- Company Individual Templates
- Company Benchmarking
- Coordinator Functionality
- Hotel Manager
- Car Booking
- Itinerary Views
- Buying and Confirming Travel
- Note to Agent
25Search Flexibility
- Variety of search methods/approaches
- By package
- By schedule
- Car/Hotel only
26Booking Flow
Select Flight View Details Preview Seats
27Company Policy Benchmark
- Create manage company search parameters for air
travel - Provide most efficient/accurate administration of
travel policy
- Compare user search to company preferred search
- Alert traveler to lower fares provided by company
benchmark search - User views flights based on own search
benchmark search
28Web Fares
Web fares available now with search
results Configure messaging to allow users to
book travel at 3rd party sites
Configure vendors to be searched configure
appearance of option to search Web fares
29Add a Car
30Hotel Multiple Search Choices
Enhanced search capabilities allow travelers to
quickly/effectively search for properties by
City/Airport or Street Address or Company
location/preferred property
City/Airport Street Address Company Location or Preferred Property
31Configurable Search ResultsMapping
Configure search result sort order to drive
adoption of preferred properties Mapping
functionality plots hotels by pre-loaded company
locations, including preferred hotels
- Travelport maintains its own proprietary hotel
mapping database we do not rely on GDS or
hotel-loaded mapping coordinates - Your company locations, your hotels are mapped
right - every time -
32Buy Confirm
Purchase Trip View Confirmation
33Travelport Behind the Scenes
- Tools and functionality to create a seamless
traveler booking experience - Password policies
- Profile Synchronization
- Travel Coordinator
- PNR Finishing
- Advanced Policy
- Reporting
- Preferred Fares Select
- Web fares a closer look
34Secure Password Policies
Password Account Lockout Account Maintenance
Enforce specific password policies based upon
your internal security requirements
35Password Security -Single Sign-On
Firewall
Corporate Intranet
Travelport
- User ID corporation are encrypted and
transmitted to Travelport using SSL
- Traveler logs on to intranet (and is
authenticated) and accesses a Travelport service
- Information is decrypted and validated against
Travelport profile database
- Service request is fulfilled
36Profile Synchronization
37Travel Coordinator Feature
Book on Behalf of
38PNR Finishing
Reduce manual labor Simple User Interface Allow placement of trip-specific fields within PNR per Agency, Company/Policy specifications Independent of Agency Mid-Office tools
39Advanced Policy
- Paradigm shifting
- An industry first apply policy by purpose of
trip or organizational grouping/hierarchy - Interactive
- Greater granularity in policy application
interact with travelers to gather information
based on search criteria - Industry leading
- Configure exactly how to shop for air, hotel, car
including adding extra searches for better
shopping, better policy enforcement - Unmatched in/out of policy configuration
- Custom graphics to encourage compliance,
performance
40Advanced Policy Paradigm Shift
- Create rules to apply policy based on search
criteria - If traveling to Memphis between Sep 1-10, apply
meeting policy - If traveling to international destinations, apply
global travel policy
41Advanced Policy Interactive
- Ask your travellers a question about their search
criteria
- It looks like youre going to Memphis - are you
going to the Product Launch, or just visiting a
client? - It look like you will be flying overseas will
you be conducting business upon arrival for this
trip?
42Advanced Policy Industry Leading
- You only get good policy enforcement if you ask
the for the right content in the first place
Only Travelport allows you to configure the
number and settings of calls associated with
every user search for air, hotel and car
43Advanced Policy Industry Leading
- Industry exclusive policy and preferred marking
Unmatched configurability for policy markings
reason codes for air/hotel/car configurable
graphics to drive compliance
44Reporting
- Track online usage, track program performance
- Choose from 11 core reports
- Track air, hotel and car transactions
- Export to Excel
- Create reports on demand
45Reporting
46Galileo Preferred Fares Select
- Preferred airlines provide full range of fares
and inventory to Galileo GDS customers - Current Preferred Fares Select partners
- American
- Continental
- Delta
- Northwest
- United
- US Airways
47Web Fares
Web fares available now with search
results Configure messaging to allow users to
book travel at 3rd party sites
Configure vendors to be searched configure
appearance of option to search Web fares
48Web Fares
- Contacts 15 Web sites for up to 45 seconds
- Because the Internet is dynamic, search results
may vary each time you choose to Search Web
Fares.
Travelport
Web Fares Search Engine
15 Web Sites
49Web Fares
50Web Fares
Our dialog window pops up to warn the traveler
that they are about to leave the Travelport
website. This message can hold up to 250
characters and is fully customizable by the
agency, corporation, or supplier through your
Account Development Manager. Cancel will return
the traveler to their Web Fares results page
where they can continue booking a flight, car, or
hotel with Travelport. OK will advance the
traveler to their selected Web Fare internet site
which will open in a new window. The Travelport
web site will remain open to allow the traveler
to return to their results at any time. Click
the OK button.
51Web Fares
Other Web Fare sites you choose will return
specific package prices, and begin the process
for booking an air itinerary on their web
site. This is the preferred method, however due
to restrictions placed on some airline sites,
this cannot be done.
52Travelport Product Roadmap
53Product Vision
- To build a total Corporate Travel Solution
- Solution built for corporate cost management and
reporting - Servicing the corporate traveler from start to
finish in a one-stop shop approach - Designed for corporations looking to enhance
revenues and reduce costs
54Product Direction
- Improved shopping and faring
- Integration of fares rules from multiple
sources (including Webfares) to ensure
availability of best/lowest fares - Increased number of trips returned in a search to
show maximum number of lower fare options - Larger variety of trips airlines for review and
possible selection - Touchless transactions
- Fully-automated booking process for majority of
corporate travel reservations - Fully-automated ticket issuance and fulfillment
55Product Direction (Continued)
- Fulfillment services
- Providing booking and ticketing functions via
Travelport - Supporting offline corporate travel services
- Data reporting
- Expense reporting
- Automated exchange and refund
- Automatic exchange calculation on modified trip
- Automatic reissue of electronic ticket
- Correctly apply fees/penalties according to
airline and ATPCO fare rules - Calculate refund amounts based on fare rules and
penalties
56Product Direction (Continued)
- Content
- Direct links providing full booking reservation
management capabilities for non GDS vendors - Expanded Passenger Name Record information
- Corporate Jet integration
- Limo/Car Service
- Leverage Cendant offerings (e.g. RCI,
Lodging.com) - Pre- and post-trip authorization
- Routable authorizations
- Automated integration with Enterprise Resource
Planning (ERP) systems
57Product Direction (Continued)
- Improve usability
- Formalized usability studies
- User Interface (UI) redesign
- Expand points of entry
- Wireless device support
- Marketing agreements
- Supplier product offering
- Enhanced profile capabilities
- CRM database
58Available Early 2004
Reporting
- Leverage phase 1 architecture
- Consolidated data source
- Provide tool set to
- Optimize spending analysis
- Graphical presentation of supplier spending
patterns - Single view across company
- Drill-through capabilities to cost center and
traveler transaction level - Policy compliance
- Pre-trip and post-trip reporting
- Online versus offline booked data
- Ad-hoc reporting capability, with ability to save
frequently used reports - Support delimited and PDF report formats
59Web Fares Available Fall 2003
- Integrated display with GDS fares handback to
Travelport itinerary
Configure vendors to be searched and apply
policy to combined GDS/webfare search results
60Web Fares Available Fall 2003
- Seamless Integrated GDS search results with Web
fare search results as one display - Air
- Rail
- Expand vendor support
- More than 30 U.S. EMEA-based vendors
- Policy support
- Apply policy to combined GDS/Web fare search
results - Configurable vendor list
- Configurable price differential
- Consolidated reporting into existing tools
- Sites accessed
- Bookings made
- Complete booking data
61Hotels Key Initiative
- User Enhancements
- Improved user interface
- Phase 1 Revised in August 2003
- Phase 2 UI Redesign project
- Greater search capabilities
- New mapping displays
- Promote negotiated programs
- Load preferred hotel database and uniquely
display preferred programs - Utilize Travelport policies to direct users to
the right choice - Content, content, content
- Hotel web specials
- Non-GDS hotel content
62Hotel Enhancements Available Early 2004
- Search web-based content for non-GDS hotels
- Load and manage private databases of hotel
content and inventory
- Integrate searches on one display to end user
- Drive policy based on multiple inventory sources
GDS, web, private inventory
63Hotel Merchant Model Other Content
- Web specials for hotels are based on merchant
model - Cendant TDS is partnering with a hotel inventory
distributors - Starwood integration in Fall 2003
- Lodging.com Available Early 2004
- Neat Integration in process
- Hotel Web specials can complement existing
preferred hotel programs - Allows you to focus your preferred program where
your company has high volume - Targeted to fill in where preferred properties
dont meet the travelers needs - Some new restrictions may apply
- Pre-paid rooms likely
- Cancellations could require 72 or 48 hours notice
64Travelport Product Roadmap
65Next steps
- Putting Travelport to work for you
- Define estimated number of bookings eligible for
electronic ticketing - Estimate the percentage of these bookings that
will be made using Travelport (adoption) - Identify the Travelport features best suited to
your enhanced business model - Meet with us to create an implementation plan
66QA