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Corporate Online Booking Technology

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Title: Corporate Online Booking Technology


1
Corporate Online Booking Technology The Future is
NOW Agency Name Wednesday, December 18, 2013
2
Some questions to consider
  • Based on current economic conditions
  • Which costs are the first to be cut?
  • Do corporate travel and meetings have a major
  • impact on your companys bottom line?
  • What methods do you currently use to save
  • on travel costs?

3
Compare your answers to survey data
  • Q Which costs are the first to be cut?
  • A When times are lean, 64 of senior-level
    finance managers will cut travel costs first.
    Only advertising/marketing fared worse at 74.
  • Q Do corporate travel and meetings have a major
    impact on your companys bottom line?
  • A An overwhelming 93 of senior-level finance
    managers expressed agreement on the importance of
    corporate travel and meetings to their bottom
    line.
  • Q What methods do you currently use to save on
    travel costs?
  • A Despite the relative importance of travel to
    the company, 64 of finance managers indicated
    that restricting employee travel is the first
    step they would take.

Source Corporate Travel Study-Business Week
March 2002
4
There is REAL value to business travel
So how can you remain in the game, maintain
your competitive edge, visit those customers and
not break the bank?
  • More effectively track your travel spend to get
    the most out of the trips you take
  • Adopt or refine a current set of travel polices
    based on todays financial realities
  • Leverage technology, especially a corporate
    online booking program, to streamline the process
    and enforce policy to travelers

5
For the vast majority, moving travel online makes
good financial sense
6
A self-service model promotes responsible
traveler spending habits
Behavior Factors
Influence of Online Bookings
  • Rogue spending is eliminated through forced
    policy compliance
  • Lower airfares chosen (on average 15-20
    reduction in average ticket price)
  • Negotiated pricing programs at the point of sale
    improves policy compliance by 10-50 because
    controls on the traveler are automatic
  • Travelers, when presented with a choice of a
    lower fare option, will more often book the lower
    fare on a self-booking tool than with a travel
    agent

Source PhoCusWright, March 2003
7
Online booking will account for 30 of total
travel spend by 2005
8
Corporate Online Bookings projected to grow to
38.5 by 2006
Source PhoCusWright, October 2003 revenues
that U.S. based suppliers (air, car and hotel)
generate from corporate travelers governed by a
corporate travel policy
9
Migrate more of your business online and the
savings grow
  • Simple roundtrip domestic bookings comprise 70
    of all corporate travel
  • Not all transactions require high touch
    telephone service
  • Migration of eligible bookings online increases
    savings in ticket price and reduce transaction
    fees

Source PhoCusWright Online Booking Report,
2001-2003
10
Benefits when bookings move from full-service
offline to online
  • The Corporation benefits by ensuring the
    appropriate
  • vendors are used on every trip
  • Automates traveler adherence to corporate
    policies, supplier agreements enforced and the
    corporation saves money
  • Travelers are guided to the best choice for their
    itineraries, staying within budget and moving
    business toward preferred suppliers
  • Travelers are empowered to create the itinerary
    that
  • makes the most sense for them
  • Better service overall, less time spent managing
    travel
  • Easy-to-use interface takes the mystery out of
    booking travel

11
What Users Think
Broadest Choice Lowest Price Most
Reliable Simplest to Use Best Customer Service
Source Jupiter/ERI Business Travel Survey 2002
12
Its Not Just Air
  • Car and Hotel online bookings are increasing more
    significantly than air.
  • Growth potential
  • Commission potential
  • One-Stop-Shopping

Source Jupiter/ERI Business Travel Survey 2002
13
Key Considerations
  • Have you implemented effective travel policies?
  • Why havent business travelers embraced online
    corporate booking tools?
  • What characteristics distinguish successful
    travel policies from others?

14
Strategy for Success
Success of an online booking tool does not happen
without comprehensive planning and analysis.
  • Best customer fit for the tool
  • Appropriate positioning of online booking tool
  • Project Management and Performance Measurement
  • Comprehensive Deployment and Adoption strategy

15
Factors That Drive Adoption
  • Important Factors that Drive Adoption
  • Corporation Executive Support or Endorsement
  • Active TMC Support
  • Corporate Mandate
  • Traveler Incentives
  • Get Up Go certificates through Business
    Builders
  • TMC agent buy-in- --- change management
  • Source BTN and GetThere 2003 survey

16
Adoption Circle of Life
Travelers use booking tool to arrange trips
Corporation is pleased with TMC travel policy
management.
Using online bookings to strengthen preferred
vendor rates and deals
Saves money by decreasing ticket spend (Average
15- 35)
Supports vendor volume commitments and support
preferred relationships
17
Employee Resistance and Employer Benefits
Corporations
Employees
Prefer live agents Prefer supplier sites Find OLB
complicated Find better prices elsewhere
Cost savings Expense tracking Reporting Negotiatio
n leverage
18
Overcoming Traveler Objections
  • Reiteration of time savings and other
    efficiencies
  • Acknowledgement of change is difficult
  • Assurance that live agents still available
    regardless of online success
  • Provide proper, accessible, live online support
    contacts
  • Explain that restrictions of rogue Internet fares
    may nullify POS cost savings

19
Meeting the online challenge with Galileo and
Travelport
Together with the Galileo GDS, we offer a
corporate online booking tool perfect for you and
your travelers
  • Technology designed with both the traveler and
    the corporations bottom line in mind
  • Complete integration into existing process flow
  • Consultative deployment of features based on
    requirements of the business
  • Fulfillment strategies designed to reduce errors
    and provide immediate purchase
  • Implementation strategies designed to maximize
    the value of the technology and ensure high
    adoption

20
Why Travelport? Key Differentiators
  • First to market with XML Structured Data
    Technology. The benefit of this platform is that
    updates to the software can be made without
    loading software locally.
  • More than just a booking tool, the Agency
    Communications Portal and Interactive Travel
    Manager provide the benefit of targeted and
    interactive marketing to corporate customers.
  • Increase customer satisfaction and reduce errors
    by ensuring all traveler and corporate data is
    accurate and synchronized with the GDS and other
    database sources with Profile Manager.
  • More options and greater flexibility with
    Advanced Policy to apply rules based on the trip
    purpose or the organizational grouping or
    hierarchy
  • Save time and reduce errors with PNR Finishing to
    ensure all bookings contain the requisite
    reporting and documentation fields for mid and
    back office

21
Why Travelport?
  • In addition to the standard car and hotel booking
    functionality,
  • Travelport features
  • Hotel Mapping, allowing your travelers to quickly
    get their bearings and effectively plan their
    movements and activities in an unfamiliar city
  • Meetings Integration to extend the value of the
    booking tool beyond individual travel
  • Comprehensive Reporting to ensure you and your
    travelers are getting most from Travelport
  • When powered by the Galileo GDS, Travelport
    offers
  • Automated Transaction Processing to streamline
    process and reduce errors
  • A unique opportunity to leverage Preferred Travel
    Content available only to Galileo customers

22
Travelport Demonstration Section Presenter notes
  • If live connectivity is available, begin the demo
    here
  • If printing as a leave-behind or if connectivity
    issues prohibit a live demo, the following slides
    function as a canned demo

23
Portal
  • Communication platform for distributing
    content/services from a variety of sources to
    specific corporations, groups or individuals.
  • Utilization
  • Forms Module
  • ITM
  • Tips and Tricks
  • Training

24
Booking Engine Features
  • Multiple User Interfaces/Flexibility
  • Company Individual Templates
  • Company Benchmarking
  • Coordinator Functionality
  • Hotel Manager
  • Car Booking
  • Itinerary Views
  • Buying and Confirming Travel
  • Note to Agent

25
Search Flexibility
  • Variety of search methods/approaches
  • By package
  • By schedule
  • Car/Hotel only

26
Booking Flow
Select Flight View Details Preview Seats
27
Company Policy Benchmark
  • Create manage company search parameters for air
    travel
  • Provide most efficient/accurate administration of
    travel policy
  • Compare user search to company preferred search
  • Alert traveler to lower fares provided by company
    benchmark search
  • User views flights based on own search
    benchmark search

28
Web Fares
Web fares available now with search
results Configure messaging to allow users to
book travel at 3rd party sites
Configure vendors to be searched configure
appearance of option to search Web fares
29
Add a Car
30
Hotel Multiple Search Choices
Enhanced search capabilities allow travelers to
quickly/effectively search for properties by
City/Airport or Street Address or Company
location/preferred property
City/Airport Street Address Company Location or Preferred Property
31
Configurable Search ResultsMapping
Configure search result sort order to drive
adoption of preferred properties Mapping
functionality plots hotels by pre-loaded company
locations, including preferred hotels
  • Travelport maintains its own proprietary hotel
    mapping database we do not rely on GDS or
    hotel-loaded mapping coordinates
  • Your company locations, your hotels are mapped
    right - every time

32
Buy Confirm
Purchase Trip View Confirmation
33
Travelport Behind the Scenes
  • Tools and functionality to create a seamless
    traveler booking experience
  • Password policies
  • Profile Synchronization
  • Travel Coordinator
  • PNR Finishing
  • Advanced Policy
  • Reporting
  • Preferred Fares Select
  • Web fares a closer look

34
Secure Password Policies
Password Account Lockout Account Maintenance
Enforce specific password policies based upon
your internal security requirements
35
Password Security -Single Sign-On
Firewall
Corporate Intranet
Travelport
  1. User ID corporation are encrypted and
    transmitted to Travelport using SSL
  1. Traveler logs on to intranet (and is
    authenticated) and accesses a Travelport service
  1. Information is decrypted and validated against
    Travelport profile database
  • Service request is fulfilled

36
Profile Synchronization
37
Travel Coordinator Feature
Book on Behalf of
38
PNR Finishing
Reduce manual labor Simple User Interface Allow placement of trip-specific fields within PNR per Agency, Company/Policy specifications Independent of Agency Mid-Office tools
39
Advanced Policy
  • Paradigm shifting
  • An industry first apply policy by purpose of
    trip or organizational grouping/hierarchy
  • Interactive
  • Greater granularity in policy application
    interact with travelers to gather information
    based on search criteria
  • Industry leading
  • Configure exactly how to shop for air, hotel, car
    including adding extra searches for better
    shopping, better policy enforcement
  • Unmatched in/out of policy configuration
  • Custom graphics to encourage compliance,
    performance

40
Advanced Policy Paradigm Shift
  • Create rules to apply policy based on search
    criteria
  • If traveling to Memphis between Sep 1-10, apply
    meeting policy
  • If traveling to international destinations, apply
    global travel policy

41
Advanced Policy Interactive
  • Ask your travellers a question about their search
    criteria
  • It looks like youre going to Memphis - are you
    going to the Product Launch, or just visiting a
    client?
  • It look like you will be flying overseas will
    you be conducting business upon arrival for this
    trip?

42
Advanced Policy Industry Leading
  • You only get good policy enforcement if you ask
    the for the right content in the first place

Only Travelport allows you to configure the
number and settings of calls associated with
every user search for air, hotel and car
43
Advanced Policy Industry Leading
  • Industry exclusive policy and preferred marking

Unmatched configurability for policy markings
reason codes for air/hotel/car configurable
graphics to drive compliance
44
Reporting
  • Track online usage, track program performance
  • Choose from 11 core reports
  • Track air, hotel and car transactions
  • Export to Excel
  • Create reports on demand

45
Reporting
46
Galileo Preferred Fares Select
  • Preferred airlines provide full range of fares
    and inventory to Galileo GDS customers
  • Current Preferred Fares Select partners
  • American
  • Continental
  • Delta
  • Northwest
  • United
  • US Airways

47
Web Fares
Web fares available now with search
results Configure messaging to allow users to
book travel at 3rd party sites
Configure vendors to be searched configure
appearance of option to search Web fares
48
Web Fares
  • Contacts 15 Web sites for up to 45 seconds
  • Because the Internet is dynamic, search results
    may vary each time you choose to Search Web
    Fares.

Travelport
Web Fares Search Engine
15 Web Sites
49
Web Fares
50
Web Fares
Our dialog window pops up to warn the traveler
that they are about to leave the Travelport
website. This message can hold up to 250
characters and is fully customizable by the
agency, corporation, or supplier through your
Account Development Manager. Cancel will return
the traveler to their Web Fares results page
where they can continue booking a flight, car, or
hotel with Travelport. OK will advance the
traveler to their selected Web Fare internet site
which will open in a new window. The Travelport
web site will remain open to allow the traveler
to return to their results at any time. Click
the OK button.
51
Web Fares
Other Web Fare sites you choose will return
specific package prices, and begin the process
for booking an air itinerary on their web
site. This is the preferred method, however due
to restrictions placed on some airline sites,
this cannot be done.
52
Travelport Product Roadmap
53
Product Vision
  • To build a total Corporate Travel Solution
  • Solution built for corporate cost management and
    reporting
  • Servicing the corporate traveler from start to
    finish in a one-stop shop approach
  • Designed for corporations looking to enhance
    revenues and reduce costs

54
Product Direction
  • Improved shopping and faring
  • Integration of fares rules from multiple
    sources (including Webfares) to ensure
    availability of best/lowest fares
  • Increased number of trips returned in a search to
    show maximum number of lower fare options
  • Larger variety of trips airlines for review and
    possible selection
  • Touchless transactions
  • Fully-automated booking process for majority of
    corporate travel reservations
  • Fully-automated ticket issuance and fulfillment

55
Product Direction (Continued)
  • Fulfillment services
  • Providing booking and ticketing functions via
    Travelport
  • Supporting offline corporate travel services
  • Data reporting
  • Expense reporting
  • Automated exchange and refund
  • Automatic exchange calculation on modified trip
  • Automatic reissue of electronic ticket
  • Correctly apply fees/penalties according to
    airline and ATPCO fare rules
  • Calculate refund amounts based on fare rules and
    penalties

56
Product Direction (Continued)
  • Content
  • Direct links providing full booking reservation
    management capabilities for non GDS vendors
  • Expanded Passenger Name Record information
  • Corporate Jet integration
  • Limo/Car Service
  • Leverage Cendant offerings (e.g. RCI,
    Lodging.com)
  • Pre- and post-trip authorization
  • Routable authorizations
  • Automated integration with Enterprise Resource
    Planning (ERP) systems

57
Product Direction (Continued)
  • Improve usability
  • Formalized usability studies
  • User Interface (UI) redesign
  • Expand points of entry
  • Wireless device support
  • Marketing agreements
  • Supplier product offering
  • Enhanced profile capabilities
  • CRM database

58
Available Early 2004
Reporting
  • Leverage phase 1 architecture
  • Consolidated data source
  • Provide tool set to
  • Optimize spending analysis
  • Graphical presentation of supplier spending
    patterns
  • Single view across company
  • Drill-through capabilities to cost center and
    traveler transaction level
  • Policy compliance
  • Pre-trip and post-trip reporting
  • Online versus offline booked data
  • Ad-hoc reporting capability, with ability to save
    frequently used reports
  • Support delimited and PDF report formats

59
Web Fares Available Fall 2003
  • Integrated display with GDS fares handback to
    Travelport itinerary

Configure vendors to be searched and apply
policy to combined GDS/webfare search results
60
Web Fares Available Fall 2003
  • Seamless Integrated GDS search results with Web
    fare search results as one display
  • Air
  • Rail
  • Expand vendor support
  • More than 30 U.S. EMEA-based vendors
  • Policy support
  • Apply policy to combined GDS/Web fare search
    results
  • Configurable vendor list
  • Configurable price differential
  • Consolidated reporting into existing tools
  • Sites accessed
  • Bookings made
  • Complete booking data

61
Hotels Key Initiative
  • User Enhancements
  • Improved user interface
  • Phase 1 Revised in August 2003
  • Phase 2 UI Redesign project
  • Greater search capabilities
  • New mapping displays
  • Promote negotiated programs
  • Load preferred hotel database and uniquely
    display preferred programs
  • Utilize Travelport policies to direct users to
    the right choice
  • Content, content, content
  • Hotel web specials
  • Non-GDS hotel content

62
Hotel Enhancements Available Early 2004
  • Search web-based content for non-GDS hotels
  • Load and manage private databases of hotel
    content and inventory
  • Integrate searches on one display to end user
  • Drive policy based on multiple inventory sources
    GDS, web, private inventory

63
Hotel Merchant Model Other Content
  • Web specials for hotels are based on merchant
    model
  • Cendant TDS is partnering with a hotel inventory
    distributors
  • Starwood integration in Fall 2003
  • Lodging.com Available Early 2004
  • Neat Integration in process
  • Hotel Web specials can complement existing
    preferred hotel programs
  • Allows you to focus your preferred program where
    your company has high volume
  • Targeted to fill in where preferred properties
    dont meet the travelers needs
  • Some new restrictions may apply
  • Pre-paid rooms likely
  • Cancellations could require 72 or 48 hours notice

64
Travelport Product Roadmap
65
Next steps
  • Putting Travelport to work for you
  • Define estimated number of bookings eligible for
    electronic ticketing
  • Estimate the percentage of these bookings that
    will be made using Travelport (adoption)
  • Identify the Travelport features best suited to
    your enhanced business model
  • Meet with us to create an implementation plan

66
QA
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