INDUSTRY

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INDUSTRY ACADEME SYNERGY FOR THE RESEARCH
ENHANCEMENT OF BUSINESS SCHOOLS

• Assoc. Prof. Eunice Mareth Querol-Areola, MBA
• National President, Entrepreneurship Educators
  Association of the Philippines, Inc. (ENEDA)
• Associate Professor in Business Management,
  Professorial Chair holder in Entrepreneurship,
  Continuing Professional Education Lecturer and
  Executive Director of the Professional
  Development Center, Manila Tytana Colleges

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RESEARCH AS A NECESSARY INGREDIENT in
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• Synergy Level 1 Research-based Business and
  Entrepreneurship Curricular Design

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ACADEMIC EXPERTS

• INDUSTRY PRACTITIONERS
• I
• N
• D landscape
• U
• S
• T
• R
• Y

• A
• C
• A toolbox
• D
• E
• M
• I
• C

Curriculum Design
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• Synergy Level 2 Research-based Teaching
  Strategies for Business and Entrepreneurship
  Education

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EDUCATORS
INDUSTRY PRACTITIONERS
RESEARCH-BASED and STUDENT-CENTERED APPROACH
INDUSTRY AND EDUCATION PARADIGM
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• Case writing and analyses
• Internship
• Business development and operation
• Seminar-type discussion
• Industry paper writing
• Partnering/mentoring
• Management report writing
• Simulation activities
• Structured dialogue with business people
• Immersion
• Problem-solving activities

• Business games
• Colloquia
• Focused-group discussion
• Audio-visual presentations of actual workplace
  practices
• Cooperative learning activities
• fora
• site visits
• investigation and experiments

RUBRICS
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• Synergy Level 3 The Academe as the Industry
  Learning and Information Center

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THE ACADEME AS THE HUB of INDUSTRYs VARIOUS
DATA NEEDS
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The industry needs the academe in the design of
P P E R D A A C G T O I G C Y E

• Marketing Plan
• Consumer Survey
• Customer Service Manual
• Strategic Planning
• Training Needs Analysis
• Participative Action Research
• Program Implementation and Evaluation
• AND MANY OTHERS

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Experience of University A , Philippines (with
Malaysia, Singapore, Indonesia, Vietnam, Brunei
Darussalam, Cambodia, Hong Kong, Thailand)

• Experience of University B, Indonesia
• (with Philippines, Thailand, Singapore, and other
  non-Asian countries)

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THANK YOU AND GOOD MORNING!