Blackboard Sales Presentation

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• Blackboard Sales Presentation

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Agenda

• Introduction
• The Company and the Community
• Why Blackboard
• Product Strategy
• What Blackboard Provides
• Product Capabilities and Features
• How Blackboard Works With You
• Services
• Summary and Discussion
• Next Steps

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Introduction

• The Company and the Community

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Addressing the Issues
The versatility and reliability of the
Blackboard Transaction System has kept our
administrative and operational costs down.
Blackboard systems are wonderfully easy to use,
and Blackboard is very customer-oriented.
-- Clemson University
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The History

• A Team of 500 Employees
• Offices In
• Washington, DC
• Phoenix, AZ
• Amsterdam, Netherlands
• Tokyo, Japan
• Beijing, China
• Leading Expertise in Education
• Largest supplier to U.S. Higher Education
• Also provide solutions to K12, Hospitals,
  Corporate, and others.
• Products in Market for over 20 years
• Combined best in class from ATT CampusWide and
  iCollege Special Teams

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Blackboards Education Partnerships
1,250 Colleges Universities 450
International Institutions 400 K-12
Districts
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The Blackboard Community
Client Advisory Boards
Regional User Groups
Email Listserve
Users Conference
Developer Community
Behind the Blackboard
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Blackboards Product Strategy

• Leading institutions are wiring their campuses to
  connect people and resources in new and powerful
  ways.
• In moving beyond Meal Plan Administration, these
  institutions are deploying their core
  technologies in an effort to establish a dynamic
  and cohesive commerce and access network.
• Blackboards product strategy is to develop and
  support the core technologies that enable a true
  Networked Transaction Environment

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Why Blackboard

• Product Strategy

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The Networked Transaction Environment
A true networked transaction environment exists
when any student, teacher or member of the
university community can use a universal account
on campus, off campus, and online for all
commerce transactions, activities and facilities
access and web services.
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A Users Perspective of theNetworked Transaction
Environment
Residential Life Securely enters and leaves
facilities
BbOne Local merchants acceptUniversity ID Card
as payment
The Online Campus Check your account
balance, order items online
Bookstore Purchase goods and services
Campus Activities Purchase game tickets
Parking Pay for garage fees
Food Service Cafeterias and vending machines
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The Path to the Networked Transaction Environment
INSTITUTIONAL GROWTH
MISSION CRITICAL
EXPLORATORY
SUPPORTED
STRATEGIC
TRANSFORMATIVETHE NETWORKED TRANSACTION
ENVIRONMENT

• A single department solution

• When any student, teacher, or member of the
  university community can use a universal account
  on campus, off campus, and online for all
  commerce transactions, activities and facilities
  access and web services.

• A central account for all members of the
  institution that can be utilized both on and off
  campus and maximum student and faculty
  convenience.

• Institution wide support for all campus
  transactions and event access with back-office
  systems

• Multiple departments supported by a dedicated
  administrator

Phase 2
Phase 3
Phase 4
Phase 5
Phase I
TIME
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The Benefits of aNetworked Transaction
Environment
INSTITUTIONAL BENEFITS
MISSION CRITICAL
EXPLORATORY
SUPPORTED
STRATEGIC
TRANSFORMATIVETHE NETWORKED TRANSACTION
ENVIRONMENT
Phase 2
Phase 3
Phase 4
Phase 5
Phase I
TIME
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What Blackboard Provides

• Product Capabilities and Features

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The Capabilities of a Networked Transaction
Environment 36
Capabilities, 200 Features
1. 2. 3. 4. 5. 6. 7.
8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
18. 19. 20.
21. 22. 23. 24. 25. 26. 27. 28. 29. 30
. 31. 32. 33. 34. 35. 36.

• Safety and Security
• Status Monitoring
• Facilities / Door Access Administration
• Integrated Video Imaging / Card Production
• New Commerce
• Integrated Credit Card Payment Gateway
• Web e-Commerce with Shopping Cart
• Off-Campus Merchant Recruitment
• Multiple Vendor Inventories and Order
  Fulfillment
• Customizable Product Catalog
• Terminal Deployment and Management
• Automated Secure Funds Settlement
• Automated Royalty and Fee Payment
• Card Program Marketing
• Distributed Management
• Bb Building Blocks
• Standards Compliance

• Business Efficiency
• Meal Plan Administration
• Debit / Credit Account Administration
• Native TCP/IP Card Readers
• Advanced Reporting
• Integrated Network Print Management
• Point of Sale Devices
• Micros Integration and Support
• NCR Integration and Support
• Event / Activity Access Administration
• Copy Administration
• Vending Administration
• Laundry Administration
• IP Multi-Function Reader
• SIS / Bookstore / Library Integration
• Service to Campus Community
• Wireless Card Readers
• Value Transfer Station / Card Mgmt Center

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Business EfficiencyMeal Plan Administration

• Offers robust administration of dining services
  through unlimited options for
• Accounts
• Plans
• Point of Sale selections
• Menus
• All of the other features required for
  effective meal plan administration

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Business EfficiencyDebit / Credit Account
Administration
Debit accounts are maintained for cardholders to
access funds for purchases made on and off campus
at card-accepting locations. The accounts can be
replenished with funds through a variety of
locations including self-service stations and
staffed points of service. Credit capabilities
provide institutions the opportunity to offer
employees and others the ability to charge goods
and services. Payment for these charges can be
through payroll deduction or monthly statement.
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Business EfficiencyNative TCP / IP Card Readers
Offers ease of connectivity as well as the
security of fully encrypted data communication.
These readers are easy to install, eliminating
expensive wiring and services costs.
Vending
Access
Copy
Activity / Debit
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Service to Campus CommunityWireless Card Readers
Allows the institution to expand points of
service to encompass remote, non-wired locations.
For example, special events that require
approval for access are easily accommodated
without the requirement for wiring.
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Service to Campus CommunityValue Transfer
Station / Card Management Center
These stand alone, self-service stations allow
cardholders to add value to campus accounts using
cash and credit cards, as well as inquire about
account balances. Visitors to the campus have
the ability to purchase cards at these locations
for specific uses, such as making copies or using
campus print services.
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Service to Campus CommunityOnline Account
Management
Provides cardholders with a web-based interface
for managing their universal account. In
addition to viewing their balance at any time,
cardholders can deposit funds to their accounts
online using a major credit card. They can review
account statements that comply with the
Regulation E standard as well as view records of
same-day transactions. Finally, they can report
their card as lost or stolen without having to
visit the campus card office.
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Safety and SecurityStatus Monitoring
Enables the institution to effectively monitor
door access throughout the campus using alarm
monitoring and reporting as well as full door
access logging by cardholder. In addition to
these key capabilities, institutions are able to
configure the monitoring to meet their campus
needs through full override capabilities, support
for different schedules by location and support
for holiday schedules.
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Safety and SecurityFacilities / Door Access
Administration
Provides for controlling access to sensitive
locations based on a variety of parameters, such
as time, date and cardholder privileges. This
application supports multiple plans to address
the various needs to control accessibility for
different areas on campus.
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Safety and SecurityVideo Imaging / Card
Production
Enables production of the campus identification
card, the token used by institutions to access
campus services. Integrated through Blackboard
Building Blocks, the DataCard system creates a
database that can be used in multiple locations
by multiple users. The software provides the
ability to correlate a photo image for
identification card production and automatically
link to the user account.
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New CommerceIntegrated Credit Card Payment
Gateway
Enables institutions to accept credit cards
payments (including Visa, MasterCard, American
Express and Discover) for purchases as well as
campus account deposits. This capability
enables institutions to cost effectively process
and settle these transactions through Blackboard.
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New CommerceWeb e-Commerce with Shopping Cart
Provides an online storefront capability and
allows administrators to create multiple online
stores. For example, the campus Chemistry
Department can have one online store that sells
equipment and supplies needed for labs and Campus
Parking can have another store that sells parking
passes. This capability enables the creation of
a unified online campus shopping environment
where account holders can pay for goods and
services with both their campus accounts as well
as their credit cards.
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New CommerceOff-Campus Merchant Recruitment
After completing local market research,
Blackboard actively recruits merchants in and
around the institution for participation in the
off-campus merchant program. Merchants
typically include local restaurants, grocery
stores, movie rental stores and gas stations.
Blackboard completes the entire recruitment and
acquisition process, from approaching the
merchants to negotiating the transaction rates
and executing the contract.
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Distributed ManagementBlackboard Building Blocks
Blackboards data and system integration
capabilities, enabled through the Blackboard
Building Blocks architecture, allow institutions
to integrate campus back-office systems as well
as third party systems with the Blackboard
Commerce Suite. The leading providers of
bookstore, parking, print management, Point of
Sale and other campus systems integrate their
platforms with the Blackboard Commerce Suite
through Blackboard Building Blocks.
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Distributed ManagementStandards Compliance
Compliance and interoperability with industry
standards is a fundamental capability of
Blackboards platform. Blackboard is a strong
advocate for industry standards including data
encryption and security (AES, SSL and Twofish),
authentication (LDAP, Kerberos, etc.) and safety
(Underwriters Laboratory).

• AES Transaction Data Encryption
• Transaction Integration Encryption
• Secure Socket Layer (SSL)
• Blowfish Data Encryption
• Bookstore Integration
• Parking System Integration
• Library System Integration
• Student Information System Integration
• Card Production Integration
• Wireless Device Integration
• Underwriters Laboratories (UL Listing)

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Distributed ManagementMulti-Site Single System
Capabilities
Institutions operating multiple locations have
the ability to offer the same services to all
campuses from a single system. These
capabilities include support for multiple sites
within one physical campus or locations across
the state or country.
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How Blackboard Works with You

• Services

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Technology Lifecycle
4
4

• Monitoring Assessment
• Monitor system usage
• Evaluate strategic goals
• Manage risks
• Document costs
• Assess operational maturity

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Implementation Approach
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Managed Transitions through Methodology
INSTITUTIONAL GROWTH
MISSION CRITICAL
EXPLORATORY
SUPPORTED
STRATEGIC
TRANSFORMATIVETHE NETWORKED TRANSACTIONENVIRON
MENT
3
Phase 2
Phase 3
Phase 4
Phase 5
Phase I
TIME
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Blackboard Services

• Blackboard Consulting
• System Configuration
• Hardware Installation
• Data Integration
• Business Intelligence
• Re-carding
• Customization
• Blackboard Training
• Administrator and System Operator Training
• Hardware Installation Training
• Custom Training
• Blackboard ASP
• Full outsourced managed services
• Blackboard Support
• Software Maintenance and Support
• Hardware Maintenance and Support

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Blackboard Support

• Software Maintenance and Support
• Basic
• Gold
• Platinum
• Hardware Maintenance and Support
• Basic
• Silver
• Benefits
• Dedicated Technical Support Manager
• 24 hour support
• Toll free number
• Access to Behind the Blackboard, the web-based
  support solution
• Surveys, newsletters, and other client
  communication
• Client service reviews
• Four global support locations

• My experience with support has been extremely
  positive. Our upgrade process has always gone
  smoothly. Everyone at Blackboard Client Support
  is professional and responsive to our
  needs."Stuart Roberts, University of Alaska
  Anchorage
• Blackboard is very customer oriented. When I
  call Blackboard support, they are more than
  helpful.Nancy Harshman, Clemson University

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Summary and Discussion

• Next Steps

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• The Solution

• Client Goal
• Achieve a Networked Transaction Environment
• Client Benefits
• Business Efficiency
• Student and Faculty Service
• New Revenue Opportunities
• Safety and Security
• Distributed Management

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The Blackboard Advantage

• The Largest Community of Practice
• 350 clients with enterprise-grade production
  installations
• Multiple independent email lists, user groups,
  conferences
• Exceptional Services and Support
• Dedicated Technical Support Managers and Account
  Managers
• End to end services including training,
  integration, customization and hosting
• Vision and Experience
• Understanding of how institutions are trying to
  achieve a Networked Transaction Environment
• And more
• Profitable with publicly available financials
  which means significant investment in your
  technology future
• Providing leading edge technology that can power
  your Networked Transaction Environment

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Next Step

• Questions and Comments
• Follow-up Items