Evonomics Presentation

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(No Transcript)
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Our Group members
053045 YIK, Benjamin
055026 WAN, Polly
055012 CHIU, Ming
055005 LAI, Virginia
055004 Ho, Cynthia

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Preface Why Tourism?!

• The aim of this project
• to show the importance of the tourism industry
• giving an introduction to the government measures
  that aimed to help the industry.
• Hong Kong Board of Tourism (HKTB)

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Structure of our Term Paper
Topic Local Tourism and the Government measures
Pages 42
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Structure of our Term Paper
Part One Overview General Situation
entrances statistics and source of
tourists Weight of Tourism in Hong Kong economy
effects on consumption and unemployment Overview
of the HKTB
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Structure of our Term Paper

• Part Two Government Measures
• Individual Visit Scheme
• Discover Hong Kong Year 2006
• Quality Tourism Services Scheme

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Structure of our Term Paper

• Part Three More About Our Tourism
• Question 18 Protect visitors' consumer rights
• Conclusion and anticipations
• Sources

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Structure of our Presentation

• Government Measures
• Hong Kong Tourism Board (HKTB)
• Individual Visit Scheme
• Discover Hong Kong Year 2006
• Quality Tourism Services Scheme
• Conclusion and anticipations

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Hong Kong Tourism Board
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Hong Kong Tourism Board (HKTB)

• Government-subvented body
• was founded on 1 April 2001
• support the interests of Hong Kong's tourism
• Primary responsibilities
• To market and promote Hong Kong as a destination
  worldwide
• take initiatives to enhance the experiences of
  its visitors once they have arrived

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Hong Kong Tourism Board (HKTB)

• Mission
• to maximise the social and economic contribution
  that tourism makes to the community of Hong Kong
• to consolidate Hong Kong's position as a unique,
  world class and most desired destination.

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Hong Kong Tourism Board (HKTB)

• The six objectives of the HKTB
• To endeavour to increase the contribution of
  tourism to Hong Kong
• To promote Hong Kong globally as a leading
  international city in Asia and a world class
  tourist destination
• To promote the improvement of facilities for
  visitors
• To support the Government in promoting to the
  community the importance of tourism
• To support, as appropriate, the activities of
  persons providing services for visitors to Hong
  Kong
• To make recommendations to and advise the Chief
  Executive of the Hong Kong SAR in relation to
  any measures which may be taken to further any of
  the foregoing matters.

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• Individual
• Visit Scheme

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Individual Visit Scheme

• Background
• SARS came to Hong Kong in 2003
• number of visitors to Hong Kong decreased sharply
  
• businesses related to tourism such as hotel and
  retailing also affected by SARS
• So our government introduced a new scheme and
  that is called Individual Visit Scheme.

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Individual Visit Scheme

• 28-7-2003
• Dongguan, Zhongshan, Foshan and Jiangmen
• 1-6-2006
• those cities, which joined this scheme,will
  increase to 43
• nearly 200 millions citizens of China

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Individual Visit Scheme
Amount of total visitors and Mainland visitors
from 2002 to 2004
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Individual Visit Scheme
Increasing percentage of Mainland visitors
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Individual Visit Scheme
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Individual Visit Scheme
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Individual Visit Scheme
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Plans of HKBT 2006
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Plans of HKBT 2006

1. Develop family segments and Business traveller
   segments
2. 2006 Discover Hong Kong Year campaign
3. Quality Tourism Services scheme

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Discover Hong Kong Year 2006

• Goal
• Short-term
• 1)HK must-visit
• 2)HK the hottest
• Long run
• 1) HK leading position in the
  international

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Family

• 36 of visitors have children
• Only 24 bring them along
• What can we do ?
• Mega Event promotions
• Family-oriented attractions
• (Disneyland and Ocean Park)

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Business

• 3.41 million business every year
• 1/3 conventions, exhibitions, incentives and
  meetings
• What we encourage?
• more leisure activities
• bring their families
• aim
• Their stay and their spending increase

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Discover Hong Kong Year 2006

• Upcoming Attractions
• Hong Kong Wetland Park(??????)
• Ngong Ping 360(??360)
• SkyCity(???)

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Discover Hong Kong Year 2006
Hong Kong Wetland Park(??????) Opening2006 60
hectare park the internationally recognised
wetland ecosystem get close to nature through
integrated, themed education and recreation
facilities, including audio-visual shows,
interactive computer, wildlife models and wetland
simulations
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Discover Hong Kong Year 2006
Ngong Ping 360(??360) ? OpeningMid 2006 ? a
stunning 5.7km cable car Lantau Island
----Giant Buddha and Po Lin Monastery ? panoramic
encompassing the South China Sea
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Discover Hong Kong Year 2006
SkyCity(???) ? OpeningMid 2006 ? near the
existing international airport ? is a hub
integrating transportation, business and
leisure ? includes SkyPlaza, AsiaWorld Expo,
SkyPier, a 9-hole golf course and a new hotel
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Discover Hong Kong Year 2006
Hong Kong Disneyland(???????) ? Main Street
U.S.A. (??????) ? Fantasyland(????) ? Adventurelan
d(????) ? Tomorrowland(????) ? Two Disney-style
hotels ? Magical Chinese New Year(????????)
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Discover Hong Kong Year 2006
Enchanting Culture Heritage Celebrations
(??????) ? The Tin Hau Festival (20 April)
? Cheung Chau Bun Festival (1-6 May) ? Birthday
of Lord Buddha (5 May)?
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Discover Hong Kong Year 2006

• Birthday of Tam Kung (5 May)
• Temple Fair
• (20-23 28-30 April, 1 May 5-7 May)

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Quality Tourism Services Scheme
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Quality Tourism Services Scheme

• Found in 1999
• Supported by Hong Kong Tourism Board

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Quality Tourism Services Scheme

• Content
• Clear price
• Clear information
• Staff must know the product well
• Evaluation is processed every year

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Quality Tourism Services Scheme

• Outcome
• Shops
• (2004) 4700
• (2005) 5700
• 6000

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• Conclusion
• and
• Anticipations

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Conclusion and Anticipation

• Conclusion
• Showed the importance of the tourism industry to
  the local economy
• Tourism made up only 7 of the local GDP
• But it is the fact that tourism pushed the other
  industries forward.
• Tourism is the element that plays the crucial
  role of the economy during recession
• If we can seize the opportunity, everything could
  have changed.

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Conclusion and Anticipation

• Conclusion
• HKTB
• has tried to make use of the potential economic
  value of the local tourism industry.
• They pushed many measures forward in order to
  attract tourists coming to Hong Kong.

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Conclusion and Anticipation

• Conclusion
• However, promotion is not the full answer.
• As a manufacturer, the procedures we need are not
  only advertisements, but also improvement of
  products quality.
• In the coming part, we are going to find some
  problems that the HKTB must try to fix it.

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Conclusion and Anticipation

• Anticipation
• We think that the HKTB should keep on striking in
  order to attract tourists.
• Her mind is correct.
• But the authority should strengthen Hong Kongs
  competitive power against other countries such as
  Singapore and Malaysia.
• It is crucial in long term mean.

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Conclusion and Anticipation

• Anticipation
• problems that the HKTB must try to solve
• Air pollution
• Limited scene spots
• Competitive countries
• Lack of transformational power
• The principle is to meet 21st century tourists
  needs.

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THE END