Carton Boards

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Carton Boards

• Ohto Nuottamo,
• VP Carton Boards
• 2 November 2004

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Carton Boards by End-Use Segment
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Carton Boards Total Board Markets by End-Use
Segment/Europe
Sources Jaakko Pöyry, Fenix
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Carton Boards Total Board Markets by End-Use
Segment/Europe
Sources Jaakko Pöyry, Fenix
Chocolate Confectionery Total 420 000 tonnes pa
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SE Sales 130 000 tonnes pa
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Carton Boards Total Board Markets by End-Use
Segment/Europe
Sources Jaakko Pöyry, Fenix
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Carton Boards Total Board Markets by End-Use
Segment/Europe
Sources Jaakko Pöyry, Fenix
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Carton Boards Total Board Markets by End-Use
Segment/Europe
Sources Jaakko Pöyry, Fenix
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Carton Boards Total Board Markets by End-Use
Segment/Europe
Sources Jaakko Pöyry, Fenix
SE Sales 130 000 tonnes pa
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Carton BoardsFastest Growing Segments /
Estimated Annual European Growth
2 2.5 3
2 2 3
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Carton BoardsStora Enso Targetted Growth Areas
Short-term
Long-term

Short-term
Long-term

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The Carton Boards Marketplace
1. Big diversified markets 2. Substantial
potential for profitable growth
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Carton Boards Growth Scenarios

• White lined chipboard (WLC) for a perfect palette
• High potential in Asia and Russia
• Cost leadership from South America
• More production efficiency through specialised
  mills
• Better availability through Service Centres
• Totally new packaging solutions through innovation

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Carton Boards Key Drivers

• Understanding of brand owners business
• Marketing excellence
• Reshaping of the value chain

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Carton Boards Stora Enso Strengths

• Superior product palette all board options
• - FBB (folding boxboard)
• - SBS (solid bleached sulphate board)
• - CTMP (chemi-thermomechanical pulp)
• - SUB (solid unbleached board)
• - WLC (white lined chipboard)
• largest variety of polymer coatings

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Carton Boards Stora Enso Strengths

1. Superior product palette
2. Specialised production 7 mills with diversified
   skills 4 extrusion coating plants top-notch
   technology

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Carton Boards Stora Enso Strengths

1. Superior product palette
2. Specialised production
3. Availability ServiceCentres PartnerWeb

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Service Centres Logistic Support for Quicker
Response and Better Business
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Carton Boards Stora Enso Strengths

1. Superior product palette
2. Specialised production
3. Availability
4. Responsibility Global CSR approach Extended
   Fibre Custody

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Carton Boards Stora Enso Strengths

1. Superior product palette
2. Specialised production
3. Availability
4. Responsibility
5. Role as proactive market driver Key Account
   Management Strategic Networking Vertical
   Innovation

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Carton Boards Stora Enso Strengths
Vertical Innovation? The idea The best
players work together to drive the evolution with
their best practises
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Carton Boards Stora Enso Strengths
Why not vertical integration? We dont compete
with our customers. We support them with new
innovations and the widest product palette in the
market.
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Ohto NuottamoQuestions Discussion