Move-ins

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and
Present
Move-ins
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Move-ins

• A Process
• Not
• An Event!

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Funnel
Senior Living Communities
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Contact
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Contact
Prospect
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Contact
Prospect
Resident
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First Step
Establish Contact
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Internet
Phone Inquiry
Passive Approach
CONTACTS
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Special Event
Direct Mail
Proactive Steps
CONTACTS
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Referral
Special Event
Walk In
Internet
Direct Mail
Phone Inquiry
First Step
Establish Contact
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• Build a Relationship
• Do
• Something!
• Make a Connection

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Initial Contact
Phone Call
Phone Call
Lunch Tour
Event
MAILING
Home Visit
Activity Program
Phone Call
Lunch Tour w Family
Home Visit
MOVE - IN
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Contact
GOAL
Senior Living Community
Prospect
IL
AL
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LEAKAGE
Other
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LEAKAGE
Sun City
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LEAKAGE
Active Retirement Communities
Senior Apartments
Life Care Option
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LEAKAGE
Recognized Competitors
Active Retirement Communities
Senior Apartments
CCRCs
Other Independent Living
Other Assisted Living
SNFs
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HIDDEN LEAKAGE
FRIENDS AND FAMILY
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CONTACT art_at_progressiveretirement.com to arrange
a dynamic TRAINING SESSION
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Presented by
615-414-5217
art_at_progressiveretirement.com