Review

1
Review

• What are characteristics of good
  goals/objectives?
• What are components of a strategy?
• What is SWOT?
• What are Porters generic strategies?
• What is Miles Snows Typology?
• What is a product life cycle strategy?

2
Corporate Strategies

• Strategic Business Unit (SBU)
• Diversification tactics
• Vertical integration (forward backward)
• Mergers and acquisitions (MA)

3
Boston Consulting Group Matrix
Give examples of each
4
GE Business Screen
Give examples of each
5
Global Strategies

• Home replication
• Copy what you do at home in another country
• Multi-domestic
• Independent companies in different countries
• Global
• View world as one big market
• Transnational
• Optimize on a global scale

6
Strategy Exercise

• Prisoners Dilemma
• Two suspects
• Can keep quiet or turn witness
• If both are quiet, both get 6 months
• If one turns witness, witness goes free, other
  gets 10 years
• If both turn witness, both get 5 years
• What is your strategy?
• Think and then give strategy, why.
• Can you give a business example?
• Penetration

7
Strategy Exercise

• You will do this exercise in groups of four
• Pick one of the following companies
• General Mills
• Proctor Gamble
• GE
• Tyco
• SC Johnson
• PepsiCo
• Berkshire Hathaway
• Evaluate the companys strategy using the tools
  learned in class
• Report to the class