OSRAM - 100 Years of Innovation

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OSRAM - 100 Years of Innovation
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Who would have thought 100 years ago, that
LEDs set new standards of sharpness and
resolution for displays.
UV could purify water.
invisible light in night vision systems
improves safety in cars.
intelligent electronics help save up to 80
energy.
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OSRAM at a glance
OSRAMOne of the worlds two leadinglighting
manufacturers HeadquartersMunich Trademark
registrationApril 17, 1906, at the German
Imperial Patent Office Company establishmentJuly
1, 1919, by the merger of the incandescent lamp
manufacturing activities of three
organizationsAEG, Siemens Halske AG, and
Deutsche Gasglühlicht AG(Auer Gesellschaft)

• Origin of company name
• From the metal osmium (Os) andthe German word
  for tungstenWolfram (-ram)
• WorkforceOver 39,000
• Production plants
• 49 plants in 19 countries
• SalesEUR4.3 billion
• Group profitEUR465 million
• Capital expenditure on RD5 percent of sales
• FY 2005

Long-term business strategyInnovations,
worldwide presence, cost leadership
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OSRAM the lighting specialist

• General Lighting
• Standard incandescent lamps
• Halogen lamps
• Compact fluorescent lamps
• Fluorescent lamps
• High-intensity discharge lamps

• Automotive Lighting
• Headlamps
• Auxiliary automotive lamps
• Headlight systems (USA only)

• Ballasts and Luminaires
• Electronic control systems for (compact)
  fluorescent lamps, low-voltage halogen lamps,
  high-intensity discharge lamps
• Consumer luminaries

Display/Optic Light sources for display
ap-plications, Halogen and dis-charge lamps for
film and TV, special effects and airport
light-ing, medicine and microscopy

NEW

• Machines
• Design and construction of machines and
  complete pro- duction lines for lamps and
  their components
• Elaboration of concepts for new production
  sites

• Opto Semiconductors
• LED components
• OLED
• High-power laser diodes
• Infrared components

• PMC
• Electronic, chemical, metall- urgical and glass
  components for lamp manufacturing and similar
  technologies
• Sintered metals, connectors

• LED Systems
• Customized LED-based
• Lighting solution, e.g. LED
• Modules for general lighting
• Automotive and display/optic applications

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OSRAM has consistently expanded its global
presence through acquisitions and joint ventures
New sales companies/offices
Serbia Montenegro, Columbia
Bosnia and Herzegovina
Iran JV
Columbia, Yugoslavia, Bulgaria,Croatia, Ukraine
Chile, Egypt
Kunshan, China
Russia Takeover of SVET
Philippines JV
Shanghai Rep Office
World Acqu. of Infineon's shares in LEDJV
OSRAM Kunshan
Hong Kong, Romania
Japan JV with Toshiba Lighting Czech Rep. Acqu.
of HMZ NorthAmer. Acqu. of Motorola Lighting
1989 1990 1991 1992 1993 1994
1995 1996 1997 1998 1999
2000 2001 2002 2003 2004 2005
Vietnam, Russia
World-wide LED-JV with Infineon
India Acqu. of the lamp activities of ECE
Malaysia
India, China
Indonesia Acqu. of Comet Star China
CzechRepublic, Hungary
2006 Focus on Eastern Europe, Asian Regional
Office
China JV Slovakia Acqu. of Tesla Nové Zámky
Poland
Turkey
LCS Panyu Take-over of LCS from Siemens
USA / Canada Acqu. of Sylvania North American
Lighting OSRAM SylvaniaInc. India Manu-factu
ring-JV
Thailand
OSRAM China
Great Britain Totalacqu. of OSRAM-GEC
Japan JVs with Mitsubishi- Electric
New manufacturing companies through
acquisitions/joint ventures
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OSRAMs pyramid of successwill form the basis
for future developments
Our approach Long-term strategy combined
with continuous adjustment to current market
requirements. Our goal Create value by
driving innovations, focusing on regional
growth, while continuously improving
operational and people excellence.
Customer Focus
Innovation
GlobalCompeti-tiveness
CostLeadership
Total Quality
Corporate Responsibility Focus Sustainability
PeopleExcellence
Success Drivers
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Worldwide sales and workforce by regions

• OSRAM is a global player
• We have customers in some 150 countries
• 88 of our sales were generated outside of
  Germany.

On the balance sheet date of September 30, 2005,
OSRAM employed a workforce of 38,383 at its
consolidated companies worldwide.
16 Asia-Pacific
29 Asia-Pacific
3 Other regions
30 Americas
5 Other regions
36 Europe
44 Americas
37 Europe
EUR 4.3 billion 100
39,000 employees 100
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Worldwide sales by divisions
4 Display/Optic

• The General Lighting division generates the
  largest share of our sales. Innovative products
  secure our strong position across all sales
  channels.
• We are the world market leader both for
  conventional and semiconductor-based light
  sources for automobiles.
• We also occupy a leading position in the world
  market in the field of electronic control
  systems.
• The market for opto semiconductors and LED
  systems is of far-reaching strategic significance
  to OSRAM.

11 Ballasts and Luminaires
11 Opto Semiconductors
7 PMC
50 General Lighting
17 Automotive Lighting
EUR 4.3 billion 100
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OSRAM Presence in Greater China

• With 3 production bases in China, OSRAM serves
  the domestic market and supports OSRAM group
  worldwide with qualified and cost-competitive
  products.

OSRAM Kunshan
Shanghai Rep. Office
OSRAM Taiwan
OSRAM China
FELCO
LCS Panyu

OSRAM LCS (HK)
OSRAM Prosperity
OSRAM Asia Pacific Ltd
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OSRAM China Lighting Ltd.

• OSRAM China Lighting Ltd
• Foshan
• Headquarters
• Lamp factory
• Research Development

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OSRAM China in Foshan

• Set up in April 1995
• Inauguration of new production facilities on 11th
  June 1997
• Total area of facilities 105,000 m2
• 5 production factories and 1 warehouse
• 3,000 staff including management and technical
  positions
• ISO 9001 accreditation since November 1998
• ISO 14001 accreditation since April 2002
• KBA E1 accreditation for automotive lamps since
  November 2004
• TS16949 accreditation for being qualified OEM
  supplier to automotive industry since April 2005
• National Quality Inspection Exemption certified
  for 4 types of products since December 2005

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OSRAM Kunshan Display Optic Co. Ltd.

• Set up and start operation in 2005, producing VIP
  projection lamp
• Floor space 2,300 square meters with full
  air-condition rooms

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OSRAM LCS

• Joint venture in Panyu for production of ECG
  products
• Chung Tak Lighting Control Systems (Panyu) Ltd.
• Inauguration of Panyu production facilities on 22
  October 1994
• Approx. 4.000 employees

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OSRAM sales network in China
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Some of our projects in China

• South
• Guangzhou New Baiyun Airport
• Guangzhou subway
• Guangzhou China Hotel
• Guangzhou Development Tower
• Dongguan City Administration Centre
• Shenzhen Foxconn Factory
• Shenzhen Citizen Center
• East
• Shanghai Pudong Airport
• Shanghai METRO Supermarket
• Shanghai Chenghuang Temple
• Pudong Cadres Management Institute of CCP
  Organization Dept.
• China Academy of Art, Hangzhou
• Hangzhou Westlake
• Nanjing Olympic Center
• Shanghai Xiang Yin Road tunnel

• North
• The Great Hall of People
• China Central Television
• Beijing Capital Airport
• Beijing Capital Museum
• CCP Central Organization Dept. Building, Beijing
• Tianjin Quan Ye Chang Store
• Tianjin Olympic Center
• West
• Kunming Expo
• Sichuan University
• Chengdu Chuanxin Building
• Chongqing Pacific Mall
• Chengdu Parkson Mall

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Made by OSRAM - Focus on top quality and
people excellence

• Mechanization of all key processes for quality
  reason
• High qualification and continuous education of
  our staff
• Develop local high-quality suppliers

• Key Drivers
• Quality
• People

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As a high-tech company, OSRAM is committed to
research and development

• OSRAM invested 5 of its sales in research and
  development

• As a part of the global research development
  network, Design Centre China was set up in March
  2002, to strengthen and capitalize opportunities
  and capabilities existing in the Chinese market.

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Continuous staff education

• Objectives
• Improve staffs general, professional and
  managerial skills
• Encourage and motivate staff to achieve better
  performance
• Provide staff with opportunities to establish a
  career
• Identify potential staff
• Meet companys business needs

Award of Excellence, OSRAM China 2005
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Vocational training

• 3-year full time vocational training program
  according to German Dual System
• Co-operation with local technical schools
• 210 apprentices for electrical and production
  mechanics in school
• Audited by GTZ (German Semi Government
  Institution)

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OSRAM your competent partner
Together we grow.