Did You Know? The future of Social Media

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Did You Know?The future of Social Media

• Bernie Pleau
• Talk Sense LLC

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Did You Know?

• Web 2.0
• What you see
• What you hear
• PR Gov Challenges
• Food for thought
• Web 3.0

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Did You Know?

• The gatekeepers are dead!

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Social Media Revolution

• http//www.youtube.com/watch?vChlTI-9Syikfeature
  related

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• Ignoring Social Media Makes You Mute, Not
  Invisible

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WEB 2.0 - What you see

• Direct customer access - The individual is now
  the center of the media picture
• Connectivity, participation, digital media
  continue to increase
• Citizen Journalism everywhere

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WEB 2.0 - What you see

• Charticles visual mash ups, info culled from a
  variety of sources
• In-group issues - Building online and offline
  communities
• Pro-am storytelling

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WEB 2.0 - What you see

• Open Government
• Change.gov
• OpenCongress.gov
• Mobile Public Media
• Sep 2008 Pew Report mobile devices will be the
  primary means of internet connections by 2020

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WEB 2.0 - What you see

• Shaping the way crises are communicated and
  responses coordinated
• Critically important info immediately sent to as
  many people as possible
• Allows user to move back and forth between
  audience and content producer

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WEB 2.0 - What you hear

• Compliments traditional media
• Influences traditional news coverage
• Less expectation of honesty, truthfulness, ethics

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WEB 2.0 - What you hear

• Promotes networking and collaboration
• Speeds decision making
• Increases agility and adapability
• Decreases the probability of being shocked
  surprised or out-maneuvered

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WEB 2.0 - What you hear

• Different message format
• Defined media strategy
• Organizational change SM site team

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WEB 2.0 - PR Challenges

• Timeliness interacting with public
• Changed audience and need
• Splintered
• Many outlets - social and mobile

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WEB 2.0 - PR Challenges

• Match message to receivers understand and
  prepare now
• Monitoring and analysis non verified info
  flashing around the globe
• Changed news outlets - Gannet largest US
  newspaper publisher reinvisioned its 85 daily
  newsrooms as Information Centers

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WEB 2.0 - Gov Challenges

• Harnessing SM potential power
• Improve understanding of uses
• Hard to keep up
• Integration and modernization of ICT systems

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WEB 2.0 - Gov Challenges

• Retaining quality employees
• Developing first hand connections with new
  digerati
• New mindset for public outreach - ROE
• Marketing USG brands

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WEB 2.0 - Food for thought

• SM presents both opportunity and risk
• Improve understanding of users
• Speed in decision-making
• Products that can actually be used by Gov

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WEB 2.0 - Food for thought

• Wisdom scattered
• Look for industry social technology best
  practices
• Goal of IT organization not NO!
• Policy with input from all

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• Evolution Web 1.0,
• Web 2.0 to Web 3.0

• http//www.youtube.com/watch?vbsNcjya56v8

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WEB 3.0

• Semantic Web
• 3-D WEB
• The Media Centric Web
• The Pervasive Web

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• Did You Know 4.0

• http//www.youtube.com/watch?vwQFTUJK9TkIfeature
  related

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• Questions??????

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Resources

• Social Media Explorer - Jason Falls- Predicting
  the Future of Social Media
• Web 3.0 3/14/07 Cade Metz
• How Web 3.0 Will Work Jonathan Strickland
• Social Software and National Security
• An Initial Net Assessment
• http//www.ndu.edu/ctnsp/Def_Tech/DTP61_SocialSoft
  wareandNationalSecurity.pdf
• Guidelines for Secure Use of Social Media by
• Federal Departments and Agencies
• http//management.energy.gov/documents/SecureSocia
  lMedia.pdf
• Public Media 2.0
• Dynamic, Engaged Publics
• http//www.centerforsocialmedia.org/documents/whit
  epaper.pdf
• Expert Round Table on Social Media and Risk
  Communication during Times of Crisis
• http//www.apha.org/NR/rdonlyres/47910BED-3371-46B
  3-85C2-67EFB80D88F8/0/socialmedreport.pdf