EatOut.ie

1
EatOut.ie

• Provide fast and easy access to all of Irelands
  restaurants

2
Introduction

• EatOut.ie - an online restaurant booking service
• Makes it easier to find restaurants
• Makes it easier to book restaurants

3
How It Works

• Restaurant signs up as a member of our service
  and puts their website on our guide
• Users browse the guide and finds a restaurant
  they want
• Users books the restaurant through our site
• We communicate the booking to the restaurant

4
Market Analysis

• Target Markets
• Highly accessible service
• Tourists and people from Ireland

5
Market Analysis

• Target Market - Tourists
• 7 million visitors to Ireland
• Increasing number book holidays online
• English, French German tourists that book
  flights online

6
Market Analysis

• Target Market Domestic market
• Who will use the service?
• Access to internet increasing
• Number of online shoppers increasing
• People spending more money eating out

7
Market Analysis

• Projections
• Online travel market is increasing
• Tourists to Ireland increasing
• Access to internet increasing
• Online shopping increasing
• My use of word increasing increasing

8
Market Analysis

• Competitors
• No competitors in Irish market
• Similar services in England and Germany

9
Market Analysis

• Competitors
• bookatable.de
• Cater towards German Business people
• Not international
• Client base is doubling every month

10
Market Analysis

• Competitors
• toptable.co.uk
• Few Irish restaurants
• Credit card and personal details required

11
Market Analysis

• Competitive Edge
• Multilingualism
• Non threatening service
• Focus on the Irish restaurant industry

12
Making Money

• Restaurants pay to be listed
• We offer differing levels of membership to
  restaurants
• Users DO NOT pay for bookings using the site

13
Start-Up Capital

• The founders have 100,000 to invest in the
  start-up of the company
• We are selling 50 ownership of the company in
  order to raise another 100,000 start-up capital

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Projected Profit Loss

• Makes a loss in the first year, break-even in the
  second year, then moves to profitability
• This is normal for an online-based company,
  capital intensive with very low running costs
• Profits are approximately 50 subscriptions and
  50 of booking charges

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Financial Assumptions

• Growth averaging 15 new restaurants per month for
  first two years, slowing to 10 per month in year
  3
• Average membership charge - Eur60 per month
• Average of 30 bookings per month per restaurant

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Income

• Year 1
• Subscriptions Eur19,800
• Booking charges Eur7,425
• Year 2
• Subscriptions Eur133,200
• Booking charges Eur99,900
• Year 3
• Subscriptions Eur253,800
• Booking charges Eur270,675

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Large Expenditure

• Salaries - 115,000
• Manager 50,000
• 2x Developers _at_ 25,000
• 2x PT Secretaries _at_ 10,000
• Advertising Marketing
• 20,000
• Rent - 15,000

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Marketing Plan

• Market Penetration Strategy
• Restaurants
• Special introductory offer
• Personal approach to restaurants
• Presence at trade events

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Marketing Plan

• Marketing Penetration Strategy
• Private customers
• Savvy local diners
• Informal local diners
• Tourists

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Marketing Plan

• Advertising Media
• Word of mouth
• Print advertising
• Online advertising
• Trade presence
• Promotions

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Management PlanOwnership Structure
Andrew Collins Website Design User interface Marc Hanlon Marketing Mid-level management.
Niall Glynn Advertising Software development Nithin Tharakan Software development User interface Public relations
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Management Plan Company Organization
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Management Plan

• External Management Resources
• Advertising
• Accounting
• Translator
• Advisory Board

25
Management Plan

• Human Resource Needs
• Technical Administrators
• Secretaries

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EatOut.ie

• Provide fast and easy access to all of Irelands
  restaurants