TOUGH. RUGGED: RADICAL RACING.

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Today in the U.S, 253 million consumers own a
wireless phoneand it travels with them wherever
they go.
Thats hot
TOUGH. RUGGED RADICAL RACING.
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U.S. wireless subscribers send or receive 48
billion text messages per month.
Thats hotter
TOUGH. RUGGED RADICAL RACING.
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Whats the hottest new marketing strategy to
REACH and ENGAGE your customers?
Mobile Marketing Thru Text Messaging!
TOUGH. RUGGED RADICAL RACING.
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allow you to connect directly to customers
anytime, anywhere in seconds!
A MOBILE MARKETING CAMPAIGN CAN
Engage customers with contests, downloads and
mobile coupons
Let customers receive information about your
products and services instantly!
Create a customer database of mobile numbers for
follow-up mobile campaigns
TOUGH. RUGGED RADICAL RACING.
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FOR EXAMPLE
American Suzuki Motors wanted a unique way to
engage attendees at the 2008 International
Motorcycle shows
Mainstream Media Group created a mobile campaign
so attendees could download wallpaper and a
rev-tone of their favorite motorcycle to their
mobile phone.
FREE GSX-R750 wallpaper and ringtone for your
mobile phone. TEXT GSX-R750 to 23907
ATV Adventures
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Suzuki received thousands of responses and in
the process, created a database of customer
mobile phone numbers to support their annual
spring promotion.
ATV Adventures
Heres a sample of the ringtone
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Another example
A car dealership needed a way to connect with
18-24 year-old males to promote a new import
model
So the dealer tagged its TV spots with a TEXT
TO mobile short code where customers could get
free downloads and model specs.
Customers who responded received a reply text
message that linked them to mobile web site.
There they could view car specs, color choices,
action video -- plus click to call option to
speak directly with a salesperson.
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Another example
A major sports franchise is looking for a way to
engagespectators and develop a new fan club and
database
Franchise creates a Text-2-Win contest and
promotes the campaign with the stadium scoreboard
during home games.
Fans receive confirmation of their entry and are
invited to subscribe to the franchise fan club.
Club benefits include player and score updates,
game announcements and exclusive offers on team
merchandise.
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Another example
A state travel agency is looking for a way to
regularly connect with Minnesota travelers and
push its e-mail alert services
Agency creates a mobile subscription program
where consumers can enter their mobile number to
receive FREE weekly travel deals
In the process, bureau develops a mobile customer
database to send event notices, special
promotions, driving directions --any number of
other messages to engage their customers.
This weeks travel deals
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Another example
A national mail order retailer is looking for a
new way to connect with its customers and build
a database of mobilesubscriber numbers
Mainstream Media creates a special UPC code,
which the retailer places randomly within its
catalog pages. Invites customers to take a cell
phone photo of the code and return it as an entry
to win One of several fabulous prizes
Retailer doubles sales in first 30 days!
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Or how about this idea
A national footwear chain is looking for a new
way to connect with customers and develop a
mobile database
Agency creates a Text-2-Win mobile campaign,
promoted online and with POP signage, where
customers can win a TRIP TO HOLLYWOOD.
In the process, chain develops a mobile customer
database to send sales notices, gift card
promotions, and any number of other messages to
engage their customers.
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Are you currently running a spot TV campaign?
Why not tag it with a Text to Win promotion?
FEED YOUR WILD SIDE! TEXT-2-Win A Date
With Sasquatch! Text DATE to 23907
The copy/voiceover invites the viewer to text
DATE to a 5-digit short code for a chance to
win a date with Sasquatch.
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the sky is the limit!
Mobile Marketing
SMS Campaign
Group Messaging, SMS reminders
Mobile Coupons Auto responses
SMS Polls, Voting Trivia Contests
Text-2-Win Contests Sweeps
Ringtones, Wallpapers Video Downloads
Free or monthly billed subscriptions
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Mainstream provides turnkey mobile marketing

• ? SMS Short code clearances with U.S.
• Common Short Code Administration
• ? Connectivity activation with U.S. wireless
• carriers (Verizon, ATT, Sprint, T-Mobile,
• Nextel/Boost, Virgin Mobile, Dobson)
• ? Campaign concept development
• ? Mobile wap sites
• ? Mobile marketing software platform to
• track, manage and compile all transactions
• into a database of mobile subscribers.
• ? Realtime analytics

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How important is text messaging for
connecting with consumers?
Ask the Big Guy
He just started using it to send daily
inspirational messages!
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CONTACT

• Carey Bohn,
• MAINSTREAM MEDIA GROUP
  
  
• 952-215-2418 mobile
• c.bohn_at_mchsi.com