Buying Centers

1
Buying Centers
2
Buying Center

• A buying center is a central district in a city
  where fashion businesses sell products to retail
  buyers
• What is the importance of these centers?

3
Buying Centers Terminology

• Market Week major times scheduled by fashion
  producers to show fashions to the buyers with
  different categories scheduled for different
  weeks
• Mart a building that houses thousands of
  showrooms for specific merchandise categories

4
New York Buying Center

• Over 5,000 fashion showrooms
• 14 billion in annual sales (12 billion in
  wholesale sales)
• Fashion Center Business Improvement District
  program organized to improve the quality of life
  and strengthen the economy of the Garment
  District of NY
• NY Fashion International addresses needs of
  companies exporting goods

5
New York Buying Center

• The Fashion Walk of Fame sidewalk on 7th Avenue
  recognizes designers who established NY as a
  fashion capital
• What names do you think would be found there?
• What do you think the criteria is for gaining
  recognition of the walk of fame?

6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
New York Buying Center

• Fashion Center Banners bears garment district
  button logo are draped on district lampposts

12
Los Angeles Buying Center

• The Los Angeles Fashion District is the largest
  concentration of fashion-related businesses in
  western US
• 1800 showrooms in California Market Center
• Generates over 8 billion in revenue

13
California Market Center (CMC)

• 1,800 showrooms
• 10,000 product lines
• 3 13-story buildings
• 5 major market weeks
• Two textile markets
• LA gift and home markets
• Market days
• Fashion weeks

14
The New Mart

• Californias exclusive contemporary and
  young-designer apparel marketplace
• Features designers from NY, California, and
  Europe

15
Dallas Buying Center

• Worlds largest wholesale merchandise resource
  with nearly 7 million square feet of available
  space
• 7.5 billion in estimated wholesale transaction
• Home to FashionCenterDallas, a 1 million sq ft
  buying center has 550 new permanent show rooms

16
(No Transcript)
17
Dallas Buying Center Focus

• Sportswear
• Western wear
• Jewelry
• Gifts
• Decorative accessories

18
Other Buying Centers

• Chicago Merchandise Mart and Chicago Apparel
  Mart, 300 wholesale showrooms for apparel and
  accessories
• Atlanta Americas Mart with 3 buildings with
  exhibit space totaling 4.2 million sq feet
  features home furnishings (primary market),
  better apparel and sportswear lines

19
Other Buying Centers

• Miami Features more 300 showrooms, known for
  moderately priced sportswear, including cruise
  wear, swimwear, and lightwear sportswear, and
  childrens wear, accessible to apparel production
  centers in Central America, South America, and
  the Caribbean