Welcome to Puducherry

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Welcome to Puducherry
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UNION TERRITORY OF PUDUCHERRY

• PUDUCHERRY is on the east coast, about 162 kms.
  south of Chennai. (area - 290 Sq.Kms.)
• KARAIKAL region is about 160 kms. south of
  Pondicherry and is surrounded by Nagapattinam
  district of Tamilnadu (area - 161 Sq.Kms.)
• MAHE region lies almost on the same latitude to
  Pondicherry, 653 kms. away on the west coast
  near Tellicherry in Kerala. (area-9 Sq.Kms.)
• YANAM region is located about 840 kms. northeast
  of Pondicherry near Kakinada in Andhra Pradesh.
  (area- 20 Sq. Kms.)

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BASIC INFORMATION
Item All India Pondicherry
Area in Sq. Kms. 3287240 480
Population (lakhs) 10286.10 9.74
Rural Population () 72.18 33.43
Urban Population () 27.82 66.57
Literacy Rate () 64.8 81.20
Infant Mortality Rate(000 live births) 64 25
Sex Ratio 933 1001
Density of Population (per Sq.km) 320 2029
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SOME FACTS

• De-facto transfer Territory of Puducherry
  was merged with the Indian Government on
  01.11.1954.
• De-jure transfer on 16.08.1962.
• Option given to choose Indian/French
  nationality. Puducherry has about 50000 French
  nationals of Indian origin.
• Area of UT of Puducherry is 480 Sq. kms. and
  has a population of 9,74,345 . The ratio of
  male and female is 1000 1001.
• Major types of soil Red loam, Coastal
  deltaic alluvium, Red laterite.
• The mean maximum temperature is 38.2OC and
  minimum is 24OC.
• Major source of rainfall is from North-East
  monsoon.

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Identified as one among the 30 living treasures
of India by India Today magazine
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TOWN PLANNING
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Puducherry, the mystical place that attracts
thousands of tourists every year was discovered
by Romans in 200 B.C.
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• Ever since, this place has been commanding
  attention
• The Portuguese established a factory in the 16th
  century
• But the ruler of Gingee (The Vijayanagra empire)
  forced them out in the same century
• The Dutch who found this place attractive
  established their presence in the 17th century
• Then came the French who really defined this
  place in 1654

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• Puducherry has been attracting tourists for its
• History
• Heritage
• Spirituality
• and much more

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The heritage that Puducherry is known for
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• Architecture The French built houses at the
  French quarter is otherwise called the Ville
  Blanche
• Road plan A typical French style grid plan
  where the streets meet each other at right angles
• Street names Carry respective names at the
  French / Indian quarter like Rue Dumas and
  Bharathy Street
• Furniture Franco Pondicherrian furniture are
  famous for its style and finish
• Cuisine Is known for original French cuisine
  with Poulet, Poisson and Crevette. It attracts a
  lot of tourists during January for the Gourmet
  Festival
• Language Thousands of ethnic Indians retain
  their French citizenship and are in command of
  the language that has become part of everyday
  slang like Bonjour Monsieur

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And the spirituality in Puducherry that one gets
to experience is something unique
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• It is Internationally acknowledged for its is
  comparatively quieter, cleaner greener
  atmosphere
• And world renowned personalities like Sri
  Aurobindo and The Mother have found solace in
  Pondicherry
• The Matri Mandir the meditation hall gives one
  an awe-inspiring spiritual experience
• Karaikal the only temple dedicated to Lord
  Saturn attracts thousands of pilgrims every year
  for the Sani Payarchi Festival
• International Yoga Festival the one of its kind
  brings in people from various parts of the world
  every year

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Puducherry is more than just history, heritage
spirituality
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• Puducherry is a
• Family weekend retreat
• Offsite for corporate conferences
• Weekday excursion for school and college students
• Shoppers paradise for arts and crafts
• Spiritual retreat for foreigners

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Tourism has been seen as one of the fastest
emerging industries in Puducherry
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STATISTICS
Year Domestic Tourists Growth Foreign Tourists Growth
1999 4,49,429 () 10.42 22,983 () 24.22
2000 5,27,274 () 17.32 23,878 () 3.89
2001 4,76,804 (-) 9.57 22,115 (-) 7.38
2002 4,80,522 () 0.78 20,094 (-) 9.13
2003 5,00,139 () 4.08 25,559 () 27.19
2004 5,58,445 () 11.66 32,053 () 25.40
2005 6,24,011 () 11.74 40,500 () 26.35
The above statistics do not cover the Day
Visitors, which is a minimum 25,000 30,000
per day (Commercial/ Shopping/ Weekend visit/
Students)
Total no. of rooms available in Puducherry is
A/c Rooms 863 Non A/c 1,579
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• Present average stay of a tourist is 1.52 days
  and it can be increased by
• Promotion in hospitality and entertainment
  sector
• And how?
• Increase the number of beds
• Create tourism products- for which many fronts
  are now opened
• This would result in
• Repeated visits by the tourists
• Repeated visits by Puducherry born French
  and their descendents

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• The total number of foreign tourists have
  significantly
• increased
• With a majority from France, German, UK, America,
  Australia and Switzerland
• And French tourists account for almost one-fourth
  of the inflow

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The present lure is only because of its inherent
strengths. Major investments are yet to be made
for specific tourism promotion
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And the untapped potentials
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LARGE PROJECTS
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SPECIAL ECONOMIC ZONE(SEZ)

• A Multi-product Zone.
• Located at Sedarapet - Karasur,12 kms from
  Pondicherry.
• Project Cost - Rs 281.17 Crores.
• Approved by Govt. of India on 8th August
  2006.
• 309 Hectares of land acquired at the cost of
  Rs. 70.00 Crores.
• Setup under Public- Private Partnership (PPP).
• Special Purpose Vehicle Constituted.

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PONDICHERRY PORT

• Estimated Project Cost 1867.0 Crores
• Quantum of Cargo to be handled
• Phase I / 2010 7.0 Million Tons
• Phase II /2011 -- 15.0 Million Tons
• Phase III /2012 -- 15.2 Million Tons
• Phase IV /2013 -- 19.6 Million Tons

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MEGA PROJECTS FINANCED BY HUDCO

• Urban Sewerage Project at - Rs.279 Crores
  Pondicherry.
• Urban Sewerage project at - Rs. 43 Crores
  Karaikal.
• Improvement of Water Supply - Rs. 45. Crores
  at Yanam.
• Construction of Bridges - Rs. 28 Crores
• Temple Town at Thirunallar - Rs.153 Crores
• Slum upgradation - Rs. 37 Crores
• Other infrastructure - Rs. 30 Crores
• ----------------
• TOTAL - Rs.615 Crores
• ----------------
• 90 of total project cost i.e Rs.553.98
  sanctioned on 20.09.2005

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AIRPORT/AIR SERVICES
Puducherry Operation of air services from
Pondicherry to Chennai/Bangalore/ Thirupathi to
commence shortly. First Phase Expansion of
runway by 260 meters and provision of night
landing facility to facilitate landing of ATR
type of aircrafts. Second Phase Development
of a full fledged airport with a runway of 2400
meters suitable for landing of Air
Bus/Boeing. Airport at Karaikal Development of a
green field airport in Karaikal is under
consideration
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THIRUNALLAR TEMPLE TOWN
The world famous Thirunallar Temple dedicated to
Lord Saneswarar in Karaikal attracts about
20,000 to 50,000 people on normal weekends on an
average. More than 1 million people visit the
temple each year .
Government of Puducherry has decided to develop
Thirunallar as Temple Town. The consultant HUDCO
has completed the Master Plan for the project.
The project envisages an investment of Rs.220
crores in the form of infrastructure development
of every kind as required for a small well
designed town. Land acquisition is under process.
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SPECIAL DEVELOPMENT ZONE(SDZ)

• A Special Development Zone in an area of 1000
  acres is on the anvil and it shall comprise of
  
• All civic infrastructure.
• All Government offices
• Special Tourism Zone, Educational Zone, Market
  Complex, Truck terminal, Urban greenery
  among others.
• Land acquisition is in progress

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LAGOON DEVELOPMENT
LAGOON DEVELOPMENT
Development of lagoon has been taken up with
dredging works and simultaneously a consultant
shall be appointed for lagoon based tourism
promotion. Yacht Marina shall also be included.
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ARIKAMEDU AS A TOURIST DESTINATION
Arikamedu, the archaeological site of the ancient
Roman Trade Centre. The Port Town dates back to
2nd century.
Now it is proposed to acquire 46 Hectares of
lands adjacent to the site. HUDCO has been
appointed as consultant for preparation of Master
Plan for development of Arikamedu as tourist
destination.
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FAMILY ENTERTAINMETN CENTRE
Prime property at northern end of beach road is
proposed for development under Public Private
Participation.
Family Entertainment Centre with iMax with
Multiplex, Retail area, Star Category Hotel is
proposed. Project Cost Rs.35 crores
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DEVELOPMENT OF GOLF COURSE
45 hectares of land at Manapet Village in
Pondicherry has been identified for development
of a Golf Course and a Club House. The project
is conceived with an objective of promoting high
end tourism.
PROPOSED
SITE VIEW
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ECO BEACH PARK AT KARAIKAL
70 acres of Govt. land is available for this
project. Facilities like Mangrove Aquatic Park,
Eco Beach Park, Landscaping, Food Court,
Recreation Room, Fun Kiosks, Bazaars etc will be
created.
INTACH has been appointed as consultant for
preparing Detailed Project Report. Approx.
project cost is Rs.5.00 crores.
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Areas for future development
Parking
Parking
Areas for future development
Parking
Parking
10. Bird Sanctuary
7. Resort
11. Fishing Island
6. Swimming Pool
9. Mangrove Aquatic Park
5. Fair Ground
2. Fun park
4. Amphitheater
3. Sport Complex
12. Water Sports
8. Seagull Restaurent
1. Plaza Complex
13. Beach
Eco Beach Park at KaraikalProposed Plan
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RIVER SIDE WALK WAY AT MAHE
Beautification of Mahe beach was taken up by
Department of Tourism as one of its major
projects to beautify the place as well as provide
an evening get away for people of Mahe and its
neighbourhood.
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WATER FRONT DEVELOPMENT AT YANAM
Yaname is located on the beautiful river bank of
Gauthami-Gothavari river. The development of
water front of Gauthami-Gothavari river is
halfway through and has already become an evening
paradise of the entire hinterland.
An expenditure of Rs.12.93 crores is in the
pipeline for this development.
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LASER SHOW COMPLEX

• Approximate project cost is Rs.15 crores

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BEAUTIFICATION OF PROMENADE
The Beach Promenade is typically French as it can
be experienced in most seaside towns in France.
It has always been an active place from the days
of the French rule to the present day. Today one
can see people at all times of the day going for
their daily stroll either early in the morning or
late in the evening.
This popular promenade is proposed for
development on a large scale.
ltProposedgt
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PROJECTS ON THE ANVIL

• Establishment of Oceanarium in Pondicherry.
• Archaeological Museum at Ariyankuppam.
• Recreational walkway at Lawspet, Pondicherry.
• Development of Oussudu land and Bahour lake as
  spiritual/ rejuvenation centre.
• Rural Tourism at Alankuppam and T.N.Palayam,
  Pondicherry
• Development of paradise beach at Chunnambar in
  Pondicherry.
• Development of leisure walk avenue in the
  social forest area adjacent to the premises of
  Swadesi Mills, Mudaliarpet.
• Establishment of Film City.

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DEVELOPMENT PATH
Realising the need for land for large scale
tourism products, the department has started Land
Bank Scheme where in more than 350 acres of lands
are being acquired for implementation of various
projects under Public Private Partnership (PPP)
mode.
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LAND BANK SCHEME
46 Hectares of land near Arikamedu
(Archaeological site) proposed for acquisition
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LAND BANK SCHEME
23 Hectares of land at Chunnambar back water is
proposed for acquisition
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LAND BANK SCHEME
72 Hectares of land at Manapet beach front is
under acquisition for Golf Course.
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CALENDER OF EVENTS
SEPTEMBER
FEBRUARY
World Tourism Day Goan Food Festival
Mahe Mahotsav Heritage Festival Food
Festival
NOVEMBER
Vintage Car Rally
DECEMBER
Air Show Yanam Peoples Festival
JANUARY
International Yoga Festival Karaikal Festival
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PROMOTIONAL MEASURES
J Walter Thomson and National Film Development
Corporation have been appointed as Media Campaign
agents. Budget for the campaign is 350 lakhs.
The campaign shall be through Print Media
Dailies - Chennai Bangalore
Magazines Karaikal Campaign on Shani
Temple. Yanam Hyderabad Vizag Mahe
Vernacular magazines in Kerala Television
News and infotainment Internet Rediff,
indiatimes,sify, yahoo and google sites
Travel sites journey mart, outlook traveller
Hoardings Chennai - ECR, NH Bangalore
Petrol Bunk Campaign at Chennai Bangalore
Contacting the value customer Hoteliers, travel
tour operators. Local
campaign
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Even the investments have it easy here.
Enhanced investment subsidy 25 of the total
investment subject to maximum of Rs.100 lakhs per
project. Pondicherry, one of the most popular
tourist destinations in India, offers a slew of
incentives for investors in tourism
infrastructure. Investment opportunities exist
to develop star heritage hotels, amusement
parks, multiplexes, food courts, beach resorts,
eco-tourism, health spas, art craft village and
other tourism relates products. Incentive
include investment subsidies and exemption from
luxury tax. Special incentives are also offered
for renovation and restoration of heritage
buildings. All investments will enjoy unstinting
support from the Government.
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THANK YOU