Strategy to Tap into the Digital Era

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Strategy to Tap into the Digital Era by Ruigang
Li May 25, 2011
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Media consumption evolutions in the digital era
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Strategy to tap into the evolutions
Content
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SMG as it is
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SMGs digital strategy
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Media Consumption Evolution in Digital Era
Smart Media
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Media Consumption Evolution in Digital Era

• Changes in TV Viewer Demand
• Multiplied Platforms

IPTV
Mobile TV
Broadband life
SNS
Web-iTV
WAP
e-Paper
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Media Consumption Evolution in Digital Era

• Changes in TV Viewer Demand
• Diversified Venues

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Media Consumption Evolution in the Digital
Era

• Changes in TV Viewer Demand
• Fragmented Time

Online and digital viewing has become a challenge
to traditional television
In IPTV accessible households
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Media Consumption Evolution in the
Digital Era

• Changes in TV Viewer Demand
• Upgraded Terminals

Smart phone
eBook?eMagazine
Pad
laptop

• Smart TV
• Connected TV
• IPTV

Family smart media terminal
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Media Consumption Evolution in the
Digital Era
Changes in Role of TV Viewer
Passive Receiver
Active Creator and Distributor
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SMG As It Is
Most complete media related business portfolio
in China
Digital Media
Print media
Advertising sales
Radio
Content distribution
SMG
Television
Entertainment events
Home shopping e-commerce
Live theatre entertainment
Education
Talent Agency
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SMG As It Is
15 Analogue TV Channels 300 hrs telecast daily,
70 of local TV market

• Radio Frequencies
• 200 hrs radiocast daily, 90 of local radio market

35 digital TV channels
8 newspapers magazines
IPTV Broadband Internet TV Connect TV, Mobile TV
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SMG As It Is
SMG Digital

• Triple-play system operator
• program provider
• Internet-protocol TV
• Internet broadband TV
• mobile phone TV
• 4 mln IPTV subscribers
• 400 mln RMB revenue in 2009
• Listed on Chinas A-Share market

• System operator content aggregator
• of digital interactive TV VOD service
• 65 mln subscribers
• Operate in 220 cities
• NGB system provider
• Cable network ownership investment
• Network capacity upgrading service

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SMG Digital Strategy
Our Goal Reconstruct the Value Chain of the
Broadcasting Industry
Our Approaches -Redefine the role of
SMG -Reinvent business model -Repurpose content
production -Optimize user experience
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SMG Digital Strategy

• BesTV Model

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SMG Digital Strategy
Reinvent Business Model TV Store

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SMG Digital Strategy
The end-end TV Payment Solution
China Union Pay System
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TV Shopping
Bank
Pay Programs
TV Applications
Integrated system platform
TV Bank

End User
Service Provider
Terminal
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SMG Digital Strategy

• The Future
• Of Smart TV

Smart Search provides information of best
relevance.
Smart TV
Smart TV records the viewing preference of family
members, pushes contents, applications and games
with instant online payment.
Life on the Move
Entertainment
Work
Health Wellbeing
Mobile Terminal Applications
Internet of Things(IOT)
Smart terminal monitors health condition and
advises on diet, exercises and etc. accordingly.
Purchase via IOT.
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SMG Digital Strategy
Repurpose content production to create new media
experience
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