What is Critical Mail

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What is Critical Mail

• An expedited option for higher-volume shippers
  offering quick and reliable service at a
  competitive price with a high level of
  visibility.
• Perfect for
• Tickets
• Documents
• Urgent items
• Direct Mail pieces

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Critical Mail has what your business needs

• Visibility
• Fast and consistent delivery
• High value / Low cost
• Secure
• Opened first

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Critical Mail Mailpiece Preparation
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Critical Mail Tracking

• Visibility and consistency you can count on
• Critical Mail receives 4-6 tracking events on
  average

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Critical Mail Features

• Consistent 1-3 day delivery
• Free USPS Critical Mail branded envelopes
• Delivery on First Attempt (in most cases)

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Additional Features

• Delivery Confirmation included
• Extra Services available
• Adult Signature, Signature Confirmation and
  Insurance
• Two convenient payment methods
• PC Postage
• Stealth postage available
• Permit Imprint
• Custom envelopes available
• CM Return option coming soon

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Critical Mail Competitive Advantage

• Multiple pickup options
• Including Free Pickup On-Demand (minimum 7
  pieces)
• Greater reach than the competition
• No surcharge for residential or rural delivery
• APO/FPO/DPO and PO Box Delivery
• Design drives open first behavior
• Commercial Product (Not available at retail)
• Only 5,000 pieces required to qualify

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Critical Mail Flow
Optional?

• Arrange for pickup
• Pickup on Demand
• Carrier Pickup
• Carrier on route
• PO
• Collection Box

• Delivered to Processing and Distribution Center
• Prepared for automation process

• Print Label Place into Critical Mail envelope

• Critical Mail separated on last automation sort
  for special handling
• Sorted with Certified and other Accountable Mail
• Transported to local Post Office

• Carrier receives CM piece from Accountable Mail
  clerk, Supervisor or designee
• Carrier scans and delivers Critical Mail

• Transportation to Destination PDC by FedEx,
  commercial air, or USPS authorized ground

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More Savings More Profits

• Competitive Flat Rate pricing
• Starting January 2013, Signature Confirmation
  will be available for just an additional 1.10
• Save between 6.81 - 17.26 versus FedEx UPS
  2 Day
• 12.26 - 22.26 versus FedEx UPS 3
  Day

Letters (Max. 3 ounces) 3.50
Flats (Max. 13 ounces) 4.25
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Comparisons to UPS FedEx 3 Day
FedEx Express Saver FedEx Express Saver Savings with Critical Mail
Zone 1 Zone 8
16.06 20.76 78-83
16.06 20.76 73-79
UPS 3 Day Select UPS 3 Day Select Savings with Critical Mail
Zone 1 Zone 8
11.06 19.29 68-81
11.06 19.29 61-78
Critical Mail
Flat Rate
Letter 3.50
Flat 4.25
Competitor 2012 prices
The prices exhibited in this chart are an average
of estimates based on current published rates by
the leading competitors for a 2-3 day domestic
air service, or comparable available service for
2012 as of 10/15/12. Competitors' rates may
include certain additional services and
guarantees.
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Comparisons to UPS FedEx 2 Day
Critical Mail
Flat Rate
Letter 3.50
Flat 4.25
FedEx 2Day FedEx 2Day Savings with Critical Mail
Zone 1 Zone 8
17.41 25.76 79-86
17.41 25.76 75-83
UPS 2Day UPS 2Day Savings with Critical Mail
Zone 1 Zone 8
16.90 24.90 79-86
16.90 24.90 74-83
Competitor 2012 prices
The prices exhibited in this chart are an average
of estimates based on current published rates by
the leading competitors for a 2-3 day domestic
air service, or comparable available service for
2012 as of 10/15/12. Competitors' rates may
include certain additional services and
guarantees.
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Comparisons to UPS FedEx 2 Day
Critical Mail Fuel Surcharge Critical Mail Fuel Surcharge
Air Ground
0 0
FedEx Fuel Surcharge FedEx Fuel Surcharge UPS Fuel Surcharge UPS Fuel Surcharge
Air Ground Air Ground
13.5 8.0 13.5 8.0
Delivery Area Surcharge Delivery Area Surcharge Delivery Area Surcharge
FedEx UPS
Commercial 2.00 2.00
Residential 2.75 2.75
Competitor 2012 prices
The prices exhibited in this chart are an average
of estimates based on current published rates by
the leading competitors for a 3 day domestic air
service, or comparable available service for 2012
as of 10/15/12. Competitors' rates may include
certain additional services and guarantees.
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Critical Mail and Your Business

• Fulfillment of Thin Products
• Tickets
• Gift cards
• Debit/credit card and PIN mailings
• Photographs or proofs
• Membership cards
• Critical documents and notices
• Military orders, id cards, passports
• Product recalls
• Service cancellation warnings
• Late payment notices
• High school/college transcripts
• Insurance
• Direct Mail for high value products/services
  (e.g. luxury cars, resorts, casinos)

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Critical Mail Customers
Case Study University of Nevada, Las Vegas
With full tracking capability and at a
highly competitive rate, the move to Critical
Mail was an easy choice to make. Laurie Ochsner,
Risk Management Supervisor, UNLV Tickets Read
the UNLV Case Study at http//dymo-endicia.com/ti
ckets/Case_Study_UNLV_Tickets.pdf
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• Questions?