Gil J. Brodnitz, Groundswell Strategies, LLC

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Gil J. Brodnitz, Groundswell Strategies, LLC
Background
Relevant Experience

• Bank Holding Co. IT Operating Model and Strategy
  Helped a major Investment Banks global IT
  organization transition to BHC, including
  changes to strategy, organization, governance,
  process and metrics
• Business and IT Transformation -- Led the 3
  year, 70 million program to re-engineer and
  automate financial performance management and
  reporting processes for Capital One, while under
  a Fed Reserve MOU
• System architecture Assessed the business case
  and technical feasibility of a 500 million
  project to overhaul the core systems of a major
  credit card transaction processor. Helped form a
  1 billion shared services company and
  restructure the project to reduce risk and
  improve return on investment.
• On-shore IT delivery Developed the business
  plan and roadmap to transform an acquired
  organization into an on-shore captive application
  development center, for a top global universal
  bank.
• Off-shore IT sourcing and delivery Developed
  the growth strategy and roadmap for
  transformation of the Indian captive application
  development center of a bulge-bracket global
  investment bank.
• IT transformation Evaluated the strategic
  business priorities of a leading UK retail bank
  with a major competitive cost disadvantage and a
  highly decentralized management. Reprioritized
  2bn IT budget and redesigned the IT organization
  and governance processes. Consolidated,
  simplified and redesigned organization and
  processes to realize savings of more than 500
  million/year.
• Technology strategy Evaluated the effectiveness
  of the Web servicing and marketing strategy of a
  top-five credit card issuer, identifying
  usability and process design flaws which, when
  corrected, reduced attrition and increased direct
  marketing sell-thru, delivering an annual NPV
  increase of over 25 million.
• Integrated IT operating model Designed and
  implemented new organization, governance,
  management processes and metrics for an IT
  organization supporting derivatives and
  structured products trading systems for a leading
  global investment bank.

• For more than 20 years Mr. Brodnitz has served
  major global financial institutions, corporations
  and agencies as a senior advisor and CIO
• Skills Summary
• Mr. Brodnitz is founder/managing director of
  Groundswell Strategies, LLC, a DC-based business
  and IT strategy consulting firm
• Previously, Mr. Brodnitz was a senior partner at
  Accenture and North American lead for IT Strategy
  and Transformation in Fin. Svcs.
• Previously, Mr. Brodnitz was a Vice President at
  Capital One Financial, where he was led the
  transformation of Financial Management
  Infrastructure, reporting to the CFO.
• He was CIO and Chief e-Commerce officer at Ventiv
  Health, where he developed and implemented
  e-Health strategy and IT integration.
• He was Vice President at the Boston Consulting
  Group, responsible for BCGs New York IT
  practice, and was a Senior Associate at
  BoozAllen Hamiltons FS/IT Strategy practice
  in NYC
• He was Vice President at Merrill Lynch where he
  led a 3 year effort to re-engineer Debt Markets
  Operations from trading thru accounting.
• Education
• Mr. Brodnitz holds a BA degree in Economics from
  Wesleyan University, and an MBA from Wharton.

Functional Expertise
Industry Expertise

• Corporate and IT strategy and business value
  realization
• IT Transformation and Strategic Cost Reduction
• IT Operating Model design
• IT Sourcing Strategy
• Business Process Reengineering

• Retail Banking and Credit Cards
• Capital Markets
• Global Payments Networks
• State/Local/Federal Government
• Pharmaceuticals
• Consumer Goods