Title: Ravikiran
1 Ravikiran
2Points requiring immediate attention by
1. A classy, outta-the-world web presence...
in line with the classy ads in the press.
2. Remove / improve on anomalies existing
presently on the Internet.
3. Content. Develop relevant, localised and
approved content.
4. Presentation of the content in a considerably
better fashion.
3What will Ravikiran do?
1. With valuable experience in U/I and web
strategy as is evident in the profile, Ravikiran
will give the same impetus to Dubai Bank onthe
web, as other media.
2. Remove immediately, the anomalies present
right now either by interacting with vendor or
by himself.
3. Develop better, classified , localised content
for the web in tandem with qualified personnel.
4. Present the same content with more pizzazz.
4Online Branding and Marketing for
Next priority
A consistent effort from the bank to remain in
weblight.
1. Generating traffic to the site
2. Conversion of traffic to a reliable database
of prospects.
3. Conversion of prospects into proud customers
of Dubai Bank
4. Maintaining a continuous online engagement
with clientsgetting them ready for e-Banking.
5What will Ravikiran do?
Online Branding is Ravikirans forte. The stint
with vsplash and indya.com as Product
Manager-Online.
1.Will generate qualified traffic to the Dubai
Bank site.No Riff Raff.
2.Will oversee the conversion of the visitors to
prospects and eventual customers.
3. Will generate new ideas periodically to keep
the customer interest (online) always on the
high.
6What Next???
Dubai e-Bank!
7E-Banking for
The 3 main aspects to consider while e-Banking-
1. Functions The e-Bank must have all the
functions of a typical Branch
2. U/I Simple, Easy and Quick. Must compel users
to transact online rather be forced to travel to
the Bank.
3. Technical Interface to core banking systems
Must have a quickintegration to Fontis iBanking,
FlexCube, or Mphasis.
8Again...What will Ravikiran do?
Starting from a technical background in Infosys
has helped Ravikiran to Understand Processes,
Define User specs and help convert them into
usable applications. Valuable experience with
CashSwitch where an analysis of various Internet
Banking offerings was done
1.Will generate a list of most used functions and
value added functions for Dubai e-Bank.
2.Will design/ test and get approval for the best
User Experience.
3. Will Analyse the various e-banking offerings
and present the comparisons to the Management.
4. Will define and develop flawless Specification
Requirements and eventually drive the
integration with the 3rd Party vendors.
9What are the benefits for
A cheerful employee who can motivate the team.
A Creative Online Branding Manager
A Hardworking Project Manager for the Dubai
e-Bank exercise
An Honest Employee with high integrity and mutual
respect for all co-workers.
10When do I begin?