Clorox Co.

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Clorox Co.
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The History Of Clorox

• Started on May 3rd, 1913
• One Product Commercial Grade Bleach
• Oakland,
  California

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Product List-

• Household Cleaners
• Bleach
• Clorox Wipes
• Toilet Bowl Cleaners
• Clean-up Bleach Spray
• Others
• Hidden Valley Ranch
• Fresh Step Litter
• Burts bees
• KC Masterpiece

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Strategic Issues

• Health Movement
• Products are NOT environmentally safe

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Internal Analysis

• Doing well financially

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Porters 5 Forces Model

• Threat of New Entrants (low)
• Threat of Substitute Products and Services (low)
• Bargaining Power of Byers (high)
• Bargaining Power of Suppliers (low)
• Industry Competitors (high)

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Industry Competitors

• High
• 3 major competitors
• Unwritten Rule
• Large Market Area

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Bargaining Power of Buyers

• Consumers
• Low
• No Real Substitutes
• Power of Production

• Retail Stores
• High
• Shelve Space
• In Store Brand Name

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Options

• Stop Acquiring New Companies
• Sell Weak Subsidiaries
• Expand GreenWorks

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Recommendations

• Expand GreenWorks
• Sponsor Projects
• Trevor

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• 2007 Flagship Launch
• 3 Aspects of Production
• Renewable Resource
• Biodegradable
• Free of Petrochemicals
• Added Bonuses
• Sustainable
• Not Tested on Animals

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Product Line

• Consists of 5 Primary Products
• Natural All-Purpose Cleaner
• Natural Toilet Bowl Cleaner
• Natural Dilutable Cleaner
• Natural Bathroom Cleaner
• Natural Glass and Surface Cleaner

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Core Ingredients

• Coconut Oil
• Lemon Extract
• Mint and Other Plant Extract
• Corn-Based Ethanol
• Filtered Water
• Lactic and Citric Acids

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Additional Info

• Can Be Found Anywhere
• Works Better Than Traditional
• Research and Development for 5 Years
• Desire
• Develop
• Discover

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Doing Good Deeds

• Success Profitability
• Brad Pitt
• 100,000
• Make It Right
• New Orleans
• Katrina

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Implementation

• Production and Operations
• Marketing
• Accounting and finance
• Research and Development
• Human Resource Management

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RecommendationsTake Em or Leave Em

• Cease acquisition of companies that have no
  affiliation with the household cleaning industry
• Sell some of their subsidiary companies that are
  not-in-line with the Clorox brand name and its
  products.

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RecommendationsTake Em or Leave Em

• Focus marketing efforts on branding Green Works
  with Clorox brand name and image