HotelRooms.com

1
HotelRooms.com
www.hotelrooms.comThe Official Hotel Search
Engine 108-18 Queens Blvd Forest Hills, NY
11375 Contact Information Mr. Avi
Goldstein President CEOTel 718-730-6000 Ext
12 Fax [phone] Email ag_at_hotelrooms.com Mr
. Karmelo Dominguez VP / Executive Director of
Sales Tel [phone] Ext 13 Fax 718-
261-4598 Email kd_at_hotelrooms.com
SECTION 1.1 Online Hotel Marketing
Introduction HOTELROOMS.COM The Official Hotel
Search Engine
2
Table of Contents
Table of Contents

• 3 About HotelRooms.com
• 4 HotelRooms.com FrontPage Screenshot
• 5 Benefits of Joining
• 6 Online Marketing Services
• 7 Online Marketing Services Featured
  Tab Categories
• 8 Online Marketing Services Enhanced
  Sponsored Link
• 9 Online Marketing Services Hotel
  Specials Directory
• 10. Online Marketing Services
  Featured Hotels Section
• 11. Online Marketing Services Banner
  Design
• 12. Online Marketing Services Hotel
  Web Design
• 13. HotelRooms.com Partners
• 14. HotelRooms.com Latest News
• 15. Member Testimonials US Franchise
  Systems
• 16. Member Testimonials Kimpton Group
• 17. Member Testimonials Fairmont
  Hotels Resorts
• 18. HotelRooms.com Conclusion

SECTION 1.2 Table of Contents HOTELROOMS.COM
The Official Hotel Search Engine
3
About HotelRooms.com
About HotelRooms.com HotelRooms.com markets the
hospitality industry and lodging properties to
thousands of travel planners in a non-bias
platform. HotelRooms.com is a unique and refined
conduit for feeding targeted web traffic directly
into hotel property websites. With a combination
of our powerful domain name, unparalleled travel
research tools, and optimized website
architecture, we have been successful in
capturing the destination/brand driven web
traffic that is prevalent in todays major search
engines. Having effectively outranked the major
national hotel chains in search engine placement
for both geographical, as well as brand name
queries, we are uniquely positioned to provide
hotel partners with an immediate boost in
targeted traffic, resulting in increased brand
recognition and higher Internet-based revenue.
We deliver all of our customers directly to
hotel websites to see prices as well as execute a
reservation. HotelRooms.com does not collect any
personal data or information from users of our
service. We do not require a username and
password (a simple process used to collect such
data). These decisions were made based on the
premise dictated by our business model -
unobtrusively delivering "internet travelers" to
hotel websites. This formula satisfies both sides
of the equation - the customer can find a room,
and begin booking it in under a minute, and the
hotel receives fresh, unique visitors to their
website.   It is a worthwhile idea to consider
the differences in cost among some of the
standard forms of online marketing such as the
pay-per-click search engine programs. An
important factor is that the quality of each lead
differs based on its source. HotelRooms.com
offers only one product - hotel rooms. People who
visit our site are not looking for any other
product, and have already made a decision to
research hotels. A large number of these folks
find our site through some of the world's largest
search engines and directories, where
HotelRooms.com currently holds top 10 positions
for some of the most competitive
hospitality-related queries.   We are very
confident that a referral from our site that
clicks onto a hotel listing within our search
engine is the most highly qualified, targeted
lead possible. This is a person who voluntarily
typed in a destination and chose one of the
relevant results displayed to him. All of these
results are listings pointing directly to each
hotel's site, and they are not presented or
perceived as advertisements. This results in a
very positive user experience - one where the
user is in control and no sales pitch is being
presented. We feel that empowering the traveler
and providing clear-cut, direct and highly
relevant content results in a unique experience
ensuring the maximum comfort level for making an
online reservation.   Overall, our business model
has allowed HotelRooms.com to fill a unique niche
in the online hospitality industry.  Our success
can be also measured by the endorsement of hotel
members such as Hilton Hotels Corporation, Best
Western International, La Quinta, Adam's Mark
Hotels and Resorts, U.S. Franchise Systems,
Fairmont Hotels Resorts, Kimpton Group, Loews
Hotels, and many more.    We look forward to
giving your hotels an unmatched level of service,
commitment, and performance, which will make
HotelRooms.com your number one online marketing
channel.

HotelRooms.com does not collect any commissions
and does not request inventory in order to sell
rooms.
SECTION 1.3 About HotelRooms.com HOTELROOMS.COM
The Official Hotel Search Engine
4
HotelRooms.com FrontPage Screenshot
Hotel Super Search
Featured Tab Categories
Featured Hotels
Hotel Specials Directory
Top City Shortcuts
Hotel Website Design
Casino Directory
SECTION 1.4 HotelRooms.com FrontPage
Screenshot HOTELROOMS.COM The Official Hotel
Search Engine
5
Benefits of Joining

• USER COMFORT
• Visitors to HotelRooms.com quickly learn that in
  order to view property information, they actually
  visit each hotels website. This is a key factor
  in increasing the look-to-book ratio achieved
  through our site, since even the most experienced
  and savvy net user feels less reluctant to make a
  purchase directly from the supplier of the
  product, as opposed to an intermediary or
  re-seller. In most cases, people also feel that
  by shopping directly, they are not exposed to
  prices which have been marked up for the sake of
  profit margins, and as a result they feel
  comfortable that they are getting the best deal.
  
•  
• RESERVATION FREEDOM
• A hotel-seeker visiting HotelRooms.com is not
  forced to perform a reservation online.
  Having full access to each propertys
  information, they have the choice of GDS, email,
  fax or phone to book a room. This empowers the
  HotelRooms.com visitor in a fashion rarely found
  on travel sites, which enforce the use of online
  bookings to generate commissions.
•  
• HOTEL SPECIALS
• Our Hotel Specials directory lists current and
  upcoming promotions, discounts, and other
  incentive programs submitted directly to
  HotelRooms.com by each property. To date, no
  other service available on the Internet has
  provided a unified, unbiased, non-commissioned
  marketplace, which gives the hotel-seeker access
  to hundreds of discount offers directly from
  hotels.

• EASE OF USE
• The HotelRooms.com user interface has been
  designed to provide hotel research Tools to both
  Internet experts and novices alike.
•  
• EASE OF NAVIGATION
• A complete list of properties for any destination
  can be accessed from any of the sites 32,000
  pages. Search boxes, city shortcuts, as well as
  links to the different property-type sections of
  the site are found
• on every page, ensuring that links to relevant
  hotels are always just one click away.
•  
• NO PASSWORDS REQUIRED
• HotelRooms.com gives every user complete,
  unbiased access to our entire database, without
  the need or hassle of registering, or revealing
  any personal information.
• ONE CLICK ACCESS
• Direct links to the most popular sections of the
  site give the end user the ability to instantly
  find specific property types in specific
  locations without exhaustive searches. Economy,
  corporate, extended stay hotels, etc., as well as
  resorts and meeting planning space can be easily
  accessed from any page.

SECTION 1.5 About HotelRooms.com HOTELROOMS.COM
The Official Hotel Search Engine
6
Online Marketing Services
HotelRooms.com offers various enhancements to
maximize your hotels exposure throughout our
site. You can customize your marketing campaign
and reach your target audience by taking
advantage of the selections below  
HOTEL SPECIALS DIRECTORY Our Hotel Specials
directory lists current and upcoming promotions,
discounts, and other incentive programs submitted
directly to HotelRooms.com by each property.  To
date, no other service available on the Internet
has provided a unified, unbiased,
non-commissioned marketplace which gives the
hotel-seeker access to hundreds of discount
offers directly from hotels.Best of all,
participation in this section is absolutely FREE
with your membership.
ENHANCED SPONSORED LINK Your hotel will stand
out among the rest with our special Enhanced
Listing which highlights your property in a
highly visible, exclusive result template. When a
visitor to HotelRooms.com performs a search for
your city, your hotel will appear at the top of
regular search results in a decorative,
attractive, colored box, enhancing and maximizing
your click-through rate.
FEATURED TABS This Section links the end user
directly to your Hotel property based on the
accommodation type preference of the traveler.
Links to our "Featured Tabs" are located at the
top of every page of our 32,000 page website,
and are the most widely visited pages of
HotelRooms.com.
FEATURED HOTELS SECTIONFeatured Hotel listings
directory arranged by State, City and Country
with direct link to hotel website.  Links to this
section are located throughout the HotelRooms.com
website, including a prominent listing on our
front page.
SECTION 1.6 Online Marketing Services HOTELROOMS
.COM The Official Hotel Search Engine
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Contd - Featured Tab Categories
gtgt FEATURED TAB CATEGORIES
About Featured Tab Categories This Section
links the end user directly to your Hotel
property based on the accommodation type
preference of the traveler. Links to our
"Featured Tabs" are located at the top of every
page of our 32,000 page website, and are the
most widely visited pages of HotelRooms.com.
Categories include Corporate, Mid - Scale,
Economy, Meeting Planning, Luxury, Extended
Stays, Resorts, Hotel Companies, Boutique Hotels,
Suite Hotels
SECTION 1.7 Featured Tab Categories - Online
Marketing Services HOTELROOMS.COM The Official
Hotel Search Engine
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Contd - Enhanced Sponsored Link
gtgt ENHANCED SPONSORED LINK
Enhanced Sponsored Link Your hotel will stand
out among the rest with our special Enhanced
Listing which highlights your property in a
highly visible, exclusive result template. When a
visitor to HotelRooms.com performs a search for
your city, your hotel will appear at the top of
regular search results in a decorative,
attractive, colored box, enhancing and maximizing
your click-through rate.
SECTION 1.8 Enhanced Sponsored Link - Online
Marketing Services HOTELROOMS.COM The Official
Hotel Search Engine
9
Contd - Hotel Specials Directory
gtgt HOTEL SPECIALS DIRECTORY
Hotel Specials Directory Our Hotel Specials
directory lists current and upcoming promotions,
discounts, and other incentive programs submitted
directly to HotelRooms.com by each property.  To
date, no other service available on the Internet
has provided a unified, unbiased,
non-commissioned marketplace which gives the
hotel-seeker access to hundreds of discount
offers directly from hotels.Best of all,
participation in this section is absolutely FREE
with your membership.
SECTION 1.9 Hotel Specials Directory - Online
Marketing Services HOTELROOMS.COM The Official
Hotel Search Engine
10
Contd Featured Hotels Section
gtgt FEATURED HOTELS SECTION
Featured Hotels Section Featured Hotel
listings directory arranged by State, City and
Country with direct links to hotel websites. 
Links to this section are located throughout the
HotelRooms.com website, including a prominent
listing on our front page.
SECTION 1.10 Featured Hotels Section - Online
Marketing Services HOTELROOMS.COM The Official
Hotel Search Engine
11
Contd Hotel Banner Design

gtgt HOTEL BANNER DESIGN
The banners below have been designed by
HotelRooms.com for hotels and hotel companies. 
You can select the style and look which suits
your theme, and our design team will develop a
banner for your Hotel property.
Banner Design Hotel Companies
Banner Design Individual Hotels
SECTION 1.11 Banner Design - Online Marketing
Services HOTELROOMS.COM The Official Hotel
Search Engine
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Contd Hotel Website Design
gtgt HOTEL WEBSITE DESIGN

• The development packages listed below will
  provide you with
• Complete control over your hotel web pages
• Basic to intermediate website design
• The ability to implement content and graphic
  changes in under 24 hours

• Website structure optimized for top search
  engine placement
• Website hosting and planning

WEBSITE EXPRESS
WEBSITE DELUXE

• Unlimited hyperlinks
• Hotel Homepage
• Up to 5 photos of your
• property
• Graphic Design
• Free modifications
• (first 180 days)

• Hotel Homepage
• Additional 4 pages
• Unlimited hyperlinks
• Up to 10 photos of your
• property
• Graphic Design
• Unlimited text content
• Custom template design
• Free modifications
• (first 180 days)

SECTION 1.12 Hotel Website Design - Online
Marketing Services HOTELROOMS.COM The Official
Hotel Search Engine
13
HotelRooms.com Partners
Our Partners are the best in the business, while
we work with almost every major hotel brand, and
leading independent hotels, heres just a small
sample of the quality companies currently using
our services.
The names and logos listed on this page are the
registered marks of their respective companies.
SECTION 1.13 HotelRooms.com Partners HOTELROOMS.
COM The Official Hotel Search Engine
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HotelRooms.com Latest News
FAIRMONT HOTELS RESORTS AND LA QUINTA
CORPORATION JOIN HOTELROOMS.COM
NEW YORK, HOTELROOMS.COM, which owns and operates
the leading privately-held web portal to the
lodging industry and the official hotel search
engine, announced today it has garnered key
relationships with two major hotel chains,
Fairmont Hotels Resorts NYSE FHR and La
Quinta Corporation NYSE LQI . Under the terms
of the agreement, Fairmont will subscribe 30 of
their 39 properties and La Quinta will subscribe
all 287 corporate-owned properties on the
HOTELROOMS.COM web portal. The acquisition of
this major new business, further signals that
HOTELROOMS.COM is increasingly becoming the
benchmark value-enhancer and revenue-builder for
the hotel industry. HOTELROOMS.COM's presence on
the web has been steadily increasing in
prominence after being selected as the
clearinghouse for information on the industry's
unified efforts in encouraging occupancy during
the week of the first Patriot's Day commemoration
(September 11, 2002). "We are pleased to be
meeting and exceeding our projections for growth
in obtaining signatory hotel chains, which
subscribe to the HOTELROOMS.COM web portal," said
Mr. Avi Goldstein, president of HOTELROOMS.COM.
"It is also very gratifying to know that the
industry holds us in such high esteem, permitting
us to participate in a nationwide industry effort
to insure that the travel-lodging-tourism
industry remains one of the nation's most vital
sectors." About HotelRooms.com HOTELROOMS.COM
owns and operates the leading privately-held web
portal to the lodging industry and the official
hotel search engine. Headquartered in Forest
Hills, New York, HOTELROOMS.COM is the industry's
only commission-free online hotel directory. The
traveler is linked directly into a member
property's website to book the best
accommodations at the best rates. Member lodging
companies increase online presence dramatically,
and retain control of their own pricing and
information flow. Launched in 2000,
HOTELROOMS.COM currently serves more than 75
major hotel companies, comprising thousands of
hotel properties. www.HotelRooms.com/ Tel. (800)
486-7000. About Fairmont Hotels
Resorts Fairmont Hotels Resorts NYSE FHR is
a unique collection of 39 prominent world-class
resorts and city center hotels, located in six
countries. Among their distinctive destination
properties is The Plaza in New York, The Fairmont
San Francisco and The Fairmont Banff Springs in
Alberta, Canada. The Fairmont chain has been
internationally heralded for their attention to
exceptional service and luxurious surroundings.
www.Fairmont.com/ Tel. [phone]. About La
Quinta Corporation Dallas-based La Quinta
Corporation NYSE LQI , a limited-service
lodging company, owns, operates or franchises
more than 330 La Quinta Inns and La Quinta Inn
Suites in 33 states. www.lq.com/ Tel. (800)
531-5900.
SECTION 1.14 HotelRooms.com Latest
News HOTELROOMS.COM The Official Hotel Search
Engine
15
Member Testimonials US Franchise Systems

US FRANCHISE SYSTEMS, INC.Ms. Allison Solomon -
Director of Electronic Marketing
Was joining HotelRooms.com a positive experience
for US Franchise Systems? We have been endorsing
HotelRooms.com to our franchised hotels for over
one year now and have had very good results with
driving traffic to our web sites. The staff at
HotelRooms.com is always willing to go the extra
mile to provide our hotels with whatever they
need. Did you experience a noticeable increase
in web traffic on a per-property basis from
HotelRooms.com? Unfortunately we are unable to
track traffic for specific hotels as our web
pages are dynamically generated. However,
HotelRooms.com is our 12th largest referring site
for the Microtel brand. How does our service
compare to other travel sites? (Customer service,
effectiveness, performance, etc.) I have always
found it easy to reach a live body at
HotelRooms.com something I can not say for some
of the other travel web sites. Is HotelRooms.com
a cost-effective distribution channel for your
properties? Yes! Our per month fee works out to
be lower than most of our CPMs on other web
sites and were capturing individuals who are
looking to book and directing them to our
site. Was it easy or difficult to implement all
of your properties into HotelRooms.com? Because
we are franchise owned and operated, we have not
mandated participation in HotelRooms.com.
However, the program has been well received by
many of our hotels and reportedly implementation
has been smooth and problem free. How would you
rate the customer service response time for
updates or changes that are requested? (Modifying
hotel listings, descriptions, URL addresses,
hotel specials, etc) Unfortunately, I can not
rate this as each hotel deals directly with
HotelRooms.com. However, my experiences from a
corporate level have been positive and all
requests have always been responded to
quickly. Would you recommend this service to
other hotels, resorts, casinos, etc.?? Yes I
would recommend that any hotel in a major market
participate in HotelRooms.com.
SECTION 1.15 Member Testimonials HOTELROOMS.COM
The Official Hotel Search Engine
16
Member Testimonials Kimpton Group

KIMPTON GROUP HOTELS  Mr. Jimmy Suh, Corporate
Director of Revenue Marketing
Was joining HotelRooms.com a positive experience
for Kimpton Group hotels? " Not only has
partnering with HotelRooms.com been a positive
experience it has been painless as well Did
you experience a noticeable increase in web
traffic on a per-property basis from
HotelRooms.com?" HotelRooms.com in a relatively
short period of time (couple of months) has
become one of our top search links to our
individual hotels websites and the Kimpton
Groups website. The traffic has definitely
increased throughout every market. How does
our service compare to other travel sites?
(Customer service, effectiveness, performance,
etc.) " The service HotelRooms.com has been
excellent. They have delivered as promised from
the initial set up to continually working with
the hotels in enhancing the positioning on their
website Is HotelRooms.com a cost-effective
distribution channel for your properties? HotelRoo
ms.com distribution channel is the idea way of
complementing your brand strategy because it
strengthens your hotels differentiation and does
not take away from it like several other popular
travel sites today. The distribution channel is
very cost effective because it allows the viewer
to book directly on your website (should your
website have the capability). Was it easy or
difficult to implement all of your properties
into HotelRooms.com? The implementation was
incredibly simple. HotelRooms.com takes the lead
and its as easy as providing your URL and not
much more.  Would you recommend this service to
other hotels? I would highly recommend
HotelRooms.com services to other hotels.
SECTION 1.16 Member Testimonials HOTELROOMS.COM
The Official Hotel Search Engine
17
Member Testimonials Fairmont Hotels Resorts

FAIRMONT HOTELS AND RESORTSJens Thraenhart
Director, Internet Strategy
Was joining HotelRooms.com a positive experience
for Fairmont Hotels Resorts? Joining
HotelRooms.com has been quite positive. It is
important for the Fairmont brand to be
represented on web sites that attract our target
audience and HotelRooms.com meets that objective.
Furthermore, under their business model, users
are linked through to our branded site, which
complements our primary online strategy. Having a
user arrive on www.fairmont.com allows the guest
to see our product in a format that were
comfortable with. It also exposes them to our
unique online experience, which hopefully leads
to increased brand awareness and increased
bookings. This ultimately leads to customer
retention and loyalty to Fairmont Hotels
Resorts. How does our service compare to other
travel sites? (Customer service, effectiveness,
performance, etc.) Working with Avi (Goldstein)
and his team has been quite enjoyable and
effortless. Is HotelRooms.com a cost-effective
distribution channel for your properties? Every
site that directs relevant traffic to
Fairmont.com in a cost-effective manner is
attractive to us. We generally prefer to work
with companies that offer performance-based
business models however, the annual subscription
fee for placement on HotelRooms.com was
reasonable enough to make an exception. Based on
the traffic generated, the site is quite
competitive with other performance-based
opportunities. Was it easy or difficult to
implement all of your properties into
HotelRooms.com? The HotelRooms.com team has been
very professional, responsive and pleasant to
work with. We were particularly impressed with
the Fairmont banners and other creative that they
developed during the set-up phase. When dealing
with third parties, branding and appropriate
positioning is also a concern but their team
delivered a product that speaks to the luxury
experience that Fairmont provides. To sum up the
experience, building your hotel profiles takes a
little bit of time however, the extra time that
is needed to pull the appropriate information
together is worth the investment and their team
is ready and willing to help wherever they can.
Would you recommend this service to other
hotels, resorts, casinos, hotel companies,
etc.?? We would recommend HotelRooms.com to other
hotels without hesitation. If reservation
fulfillment through your own site is a priority,
HotelRooms.com can help support that goal. We
believe that participation leads to improvements
in online brand awareness.
Member Testimonials Fairmont Hotels Resorts
SECTION 1.17 Member Testimonials HOTELROOMS.COM
The Official Hotel Search Engine
18
HotelRooms.com Conclusion
Inventory
NO
Commissions
NO
We deliver the traveler Directly to You!SIGN UP
TODAY!
Contact Information Mr. Avi Goldstein President
CEOTel 718-730-6000 Ext 12 Fax 718-
261-4598 Email ag_at_hotelrooms.com Mr. Karmelo
Dominguez VP / Executive Director of Sales Tel
718-730-6000 Ext 13 Fax [phone] Email
kd_at_hotelrooms.com
SECTION 1.18 Online Hotel Marketing
Conclusion HOTELROOMS.COM The Official Hotel
Search Engine
Back to the Introduction Page