Peter Murchison

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Optimize and Innovate with Business Process
Management

• Peter Murchison

Vice President WebSphere Software, Asia Pacific
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BPMholistic approach to innovation and
optimizationGlobally aligning your strategy with
business and IT execution
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BPM and SOA Better Together
SOA and BPM initiativesare moresuccessful and
the benefits are compounded when they are united
Organizations that align their BPM and SOA
initiatives in 2007 will double their likelihood
of becoming an industry leader by 2011
Source BPM and SOA, Better Together, Paolo
Malinverno, Janelle B. Hill, Gartner, Feb 2007.
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BPM Projects are Disguised in Various Ways
Marketing, sales, and services (Contact Center
Optimization)
Financial Management (SOX Compliance)
Supply Chain (Inventory Management)
Product Lifecycle Management (Category Line
Extension)
Human Capital Management (Employee Self-Service)
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Business Process Management is a Discipline
BPM solves common business challenges . . .
Processes arent
Bottlenecks prevent
Limited visibility
documented
efficiency
into performance
KPIs not
Complex integration across multiple processes
Process change
defined
is cumbersome
BPM Includes
Models Process Knowledge
Metrics Expertise and Assets Policies
Business Logic Methodology
Integration Modeling
Monitoring Software Forms Rules
Engine Workflow
BPM governs organizational and operational
activities
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These challenges inhibit LOB and IT from quickly
driving innovation, managing risk and enabling
change
IT people often don't know which business events
and transactions impact business processes
Business people know which business processes and
events are relevant, but arent equipped to
implement SOA
BPM bridges the gap between business and IT IBM
is Best Positioned to Deliver BPM
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BPM from IBM Empowers You To Embrace Change and
Continuously Optimize Your Business
Model and Simulate
Rapidly Deploy and Change
Continuously Optimize
Sales
Finance
Operations
Partners

End-to-End Processes
Monitor, Predict and Act
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End-to-end business process integration improves
productivity LG Chemical

• Difficulties integrating all of the company's
  systems with its established business processes
  slowed down productivity and operational cycles

• Business Benefits
• Increased productivity from standardized business
  processes
• Improved business insight into end-to-end
  processes
• Multi-lingual and time zone facilitation to
  support global operations

• Model end-to-end processes
• Service enable legacy systems
• Deploy on an SOA

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Introducing IBM's BPM Suite
IBM BPM Suite
Comprehensive Set of Role-Based Capabilities for
Continuous Process Optimization
Embrace change with dynamic processes that
support an Agile Business
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Model, analyze and simulate business processesA
better way to understand how your business
operates
Model for innovation
Predict results before deployment

• Advanced Simulation Capabilities
• New Interoperability FileNet P8, MS-Word
• Traceability to easily maintain model consistency

IBM is positioned in the leaders quadrant
Gartner, Inc., Magic Quadrant for Business
Process Analysis Tools, 2H07-1H08
WebSphere Business Modeler 6.1
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WebSphere Business ModelerBusiness Level
Modeling And Simulation

• Designed for business users
• Import models directly from Visio
• Hundreds of process templates available (IFW,
  IAA)
• Optimize all aspects of your business set
  KPIs and metrics
• Collaborate with subject matter experts through
  the Publishing Server
• Model, simulate, and analyze
• Enhanced analysis and simulation capabilities.
  Fully understand impacts before deploying.
• Clean hand-off to I/T
• Rapid and accurate deployment of your solutions
• Business modeling is the starting point for IT
  deployment (WID)

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Combine the power of BPM and SOA in one
engineAdvanced capabilities in a simple to
deploy package
WebSphere Integration Developer

• Simple, flexible, and powerful execution of
  standards-based business processes
• Combine process flows, human tasks, business
  state machines, and ESB capabilities in one SOA
  engine

WebSphere Process Server

• Inherently uses SOA principles to build optimized
  processes
• Easy-to-use tool for assembling business
  processes
• User-friendly authoring environment based on
  Eclipse

• Improved consumability and usability
• Enhanced human-centric BPM capabilities
• Extended reach of process solutions
• Now available on i5/OS

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Assemble, Dont Code! Simple deployment of
processes without codingWith SOA, leverage
existing assets!
Legacy Systems
HumanTasks
JavaApp
StateMachines
PackagedApps
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WebSphere Integration DeveloperAccelerated
Solution Assembly

• The complete toolbox for building composite
  applications
• An Assembly Editor for wiring solutions together
• All the tools you need for building solution
  components (Editors for BPEL, Business Rules.)
• One, easy to learn user interface based on
  Eclipse
• Architected for reuse and flexibility
• Simplified component interfaces
• Plug-and-play solution components

One Tool, One set of skills, Many
uses Integrating services across the enterprise
Processes, Mediations, Adapters, Components
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WebSphere Process Server Component Architecture
..also on z/OS
WebSphere Application Server ND (J2EE Runtime)
HumanTasks
BusinessStateMachines
BusinessRules
DynamicServiceSelection
Mediation Flows
1Q 2007
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WebSphere Process Server The Engine Room of
Business Process Management

• Robust execution of business processes
• Reliable, scalable, secure, open standards
• Single integrated runtime for all SOA based
  process automation
• Supports all aspects of process integration
• Process flows
• Business rules
• Human steps
• Services
• State machines
• Rapid process change ensuring business agility
• Reuse existing services that you already have and
  create new services for future use.
• Build process flows without knowing where the
  information is coming from (late binding of
  services)
• Business rules control the execution sequence of
  the process and can change dynamically

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Process Integrity Takes SOA to the Next
LevelEnabling Integrity of Transactions,
Interactions and Information
Process Integrity is the ability to conduct
reliable business activity in a secure, scalable
SOA environment with seamless synchronization
betweenServices n Human Tasks n Information n
Domains n Users
Transactions Must Execute Consistently with
Ability to Recover as Required
Users Must Be Provided with Up-to-date, Secure
Access to Information and Content
Information Must be Reliable, Complete and
Manageable
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WebSphere Business Services Fabric Changes the
Behavior of a Process Without Changing the
Process

• Dynamic selection of reusable business services
• Business service policies change outcome of
  business processes

Traditional BPM
Business Process
C
Services
A
B
B
C
A
A
End Points
a1
b1
b2
c1
c2
a2
a3
BPM with WebSphere Business Services Fabric
Abstracted Process
Services
A
B
C
Policies
Composition Studio
Business Service Policy Repository
Meta-Data
Business Services Dynamic Assembler
End Points
a2
a3
b1
b2
c1
c2 .
a1
N

• Increased time-to-value with integration with
  WebSphere Business Modeler and WebSphere Business
  Monitor
• Enhanced support for easier search discovery of
  industry assets
• Expand industry content packs and increase
  framework pre-integration

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Business Services Are The Building Blocks
Templates that Align Business Intent With IT
Execution
Business Service definition A Business Service
is an encapsulated business function whose
execution can be adapted at runtime based on
business policies and user context.

• Designed at the business level to represent
  discrete, encapsulated business functions
• Provides dynamic, adaptable process behavior
  based on defined business policies and user
  contexts
• Derived from assembling disparate IT resource
  functions
• Built using Web service and industry standards
• Provisioned through multiple communication
  channels
• Can be readily combined into loosely coupled
  Composite Business Applications

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Speed time to market for composite business
applicationsExtending BPM with pre-built
industry accelerators
Industry Content Packs
Composite Business Applications
Contains pre-built SOA acceleratorsBased on
industry technical standardsSpeeds time to
marketExtensible and configurableIncreases
reuse of services
Customer
Partner
Telecom Operations ? Banking Payments ?
Healthcare Payor ? Insurance Property Casualty
IBM is positioned in the leaders quadrant
Gartner, Inc., Magic Quadrant for Application
Infrastructure for New Service-Oriented Business
Application Projects, 2Q07, and Gartner, Inc.,
Magic Quadrant for Application Infrastructure
for Composite- Application Projects, 2Q07
WebSphere Business Services Fabric 6.1
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Information for better business decisions at your
fingertipsEmpowering business people with
actionable insight in dashboards

• Actionable Role-Based Contextual Visibility
  into Performance
• Take proactive and corrective actions directly
  from the dashboard
• Analyze activity with decision making assistance
• Dynamically create new views with Web 2.0
  functionality
• Automated alerts provide warning to preempt
  bigger problems

WebSphere Business Monitor
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WebSphere Business MonitorAchieve Real-time
Visibility into Processes
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Selecting the right performance metricsHow am I
doing?
Traditional Key Performance Indicators
Examples

• Current WIP volume
• Raw materials on hand
• COGS as a percentage of revenue
• Total annual inventory turn rate

Benchmarking expertise across 17 industries
Business of IT Dashboard
Customizable unified view to evaluate performance
of what is important to you
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Business Event Processing
Provides the ability to sense when electronic
signals (events) indicate that an actionable
business situation has occurred and coordinate
the right response (action) at the right time.
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Business Event Processing (BEP) enables business
situations to be detected, empowering response to
change

• WebSphere Business Events provides two key
  benefits
• Earlier and more intelligent insight for timely
  and effective business decisions
• SOA-based loose coupling of applications to
  improve time-to-deployment, flexibility and
  maintenance

Event Processing
Event Consumer
Events
Actions
BAM

• Consume, react to events
• Alerts
• Trigger Workflow
• Automated actions

Events
Perform operations on events
Generate and publish events

• Early insight into business situations -
  WebSphere Business Events
• Enable new business insight, leveraging a common
  event processing stack
• Provide faster time-to-value by evolving to
  Industry-Specific BEP Solutions

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Broad Applicability to Industries and
ApplicationsSense and Respond capability is
required by all industries
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Introducing IBM's BPM Suite
IBM BPM Suite
Comprehensive Set of Role-Based Capabilities for
Continuous Process Optimization
Embrace change with dynamic processes that
support an Agile Business
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IBM's BPM Suite Enables Flexible and Dynamic
Processes That Adapt Rapidly to Changing Needs
Points of Agility
Human Interaction and Collaboration
Business Process Modeling and Design
Service Selection
Policies
IBM BPM Suite
Events
Rules
Active Content
ProcessExecution
Business ActivityMonitoring and Analysis
Analytics
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IBM's BPM Suite Provides Comprehensive,
Role-Based Capabilities That Deliver Value Across
the Organization
Aligning Business and IT for Continuous Process
Optimization
Business
IT
Business User
IBM BPM Suite
IT Leader
Business Leader
IT Developer
Process Owner
Business Analyst
IT Architect
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IBM BPM Suite and Starter SetsValue Making it
easier to get started
IBM BPM Suite
Foundational Offerings
IBM WebSphere Dynamic Process Edition
IBM FileNet Active Content Edition
Business Event Processing Asset repository for
BPM Collaboration Tools Advanced
Analytics Process Accelerators and Adaptors
Extended Value Offerings
BPM Methodology ? BPM Professional Services ? BPM
Mentoring
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Why IBM?
Trusted, experienced guidance based on 5700
customers
Basic to advanced to grow as you needs evolve
Simplicity robustness for consumability and
confidence
Pioneering metrics for SOA and agility
End-to-end processes based on industry best
practices
Investment protection through open standards
Only vendor across people, process, and
information
of Customers using our SOA offerings
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More Information www.ibm.com/software/info/bpmsoa