About DELCO

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• About DELCO
• Culture Tradition
• Experience Ownership
• Awards Recognition
• Hospitality Management Solutions
• Capabilities Services
• The DELCO Approach
• Case Studies
• Ownership Performance
• Next Steps for Hotel Owners

PRESENTATION MENU
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• ABOUT DELCO WHAT WE DO
• We are hotel developers, managers, owners,
  operators.
• We provide in-house Advertising Marketing.
• Delco provides Revenue Operations
  Management.
• We manage online reputations via Social Media
  Online Communications.
• DELCO ensures that Sales Quotas are being met.
• We Participate in 3rd party pricing.
• DELCO provides immediate results for distressed
  assets.

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• DELCO CULTURE TRADITION
• DELCO Vocab
• Internal Guest - Co-workers
• External Guest - Hotel Guests Vendors
• Core Values are what we promise to internal
  guests.
• Do the Right Thing.
• Show the Love.
• Take Action.
• Never Quit.
• Balance.
• Brand Promise is what we promise to external
  guests.
• People First.
• Exceed Expectations.
• Exude Passion.
• Core Values Card (shown left)

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• DELCO EXPERIENCE OWNERSHIP
• William T. Juliano / Founder Chairman
• 45 years real estate development expertise
• Thomas E. Juliano / President
• 15 years leading Delco
• John M. Moser / Senior Vice President COO
• 20 years in hospitality management
• 10 years with Delco
• Suzanne Silver / Vice President of Sales
  Marketing
• 13 years in hospitality management
• 5 years with Delco
• Cindy Wilbraham / Director of Human Resources
• 11 years of hospitality experience
• 10 years with Delco
• Pete Kamenakis / Culture Training Coach
• 11 years of hospitality experience
• 1 year with Delco

Thomas E. Juliano President
John M. Moser SVP COO
Suzanne Silver VP Sales Marketing
Pete Kamenakis Culture Training
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• AWARDS RECOGNITION
• Aloft Mt. Laurel
• 2010 Best of Weddings (TheKnot.com)
• 2010 Best of the Best Best Place to Stay Play
  in South Jersey (South Jersey Magazine)
• Super 8 Mt. Laurel
• Best New Build of the Year 2010 (Wyndham Hotels)
• 2010 Pride of Super 8 for Customer Service
  (Wyndham Hotels)
• Ranked 33 out of 1542 Super 8s worldwide (top
  2)
• Super 8 Pennsville
• Best New Build of the Year 2010 (Wyndham Hotels)
• Ranked 10 out of 1542 Super 8s worldwide (top
  1)
• Hampton Inn Pennsville
• Awarded 12 Consecutive Outstanding Rankings
  (Hilton Hotels)
• Spirit of Pride Award (Hilton Hotels)
• Ollivia Willis in 2004
• Mike Toms in 2008
• Ranked 201 out of 1140 Hampton Inns
• Delco Development
• 2009 Economic Developer of the Year (BCCOC)

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• HOSPITALITY MANAGEMENT SOLUTIONS
• DELCO provides turnkey alternatives for motivated
  owners, operators, lenders.
• Turnarounds Distressed underperforming assets
• Outsourcing Effective, but resource-challenged
  owners
• Our Kick-off/Integration team for new properties
  enables immediate impact.
• DELCO is one of the only management companies in
  the NJ region that has a dedicated, full time
  Social Media guru on staff.
• DELCO helps to cut costs and drive revenue to
  shake up the bottom line.

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• PERFORMANCE of OWNERSHIP
• DELCO Hotels lead in each market
• We own the 1 Hampton Inn in the state of NJ
• 2009-2010 overall revenue growth increased 7.2
• 2009-2010 profit margin increase of 3.5
• 2009-2010 ADR rate increase of 3.6

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• CAPABILITIES SERVICES
• Operations Management
• Revenue Management
• Asset Management
• Sales and Marketing
• Social Media Communications
• Recruitment Training Services
• Centralized Accounting, Auditing
• Financial Reporting Co-Investment
• Construction Design
• Renovations Capital Improvements

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• OPERATIONS MANAGEMENT
• Implement Specialized Management teams to
  oversee all operations.
• Management has seasoned support from senior
  leaders at the corporate level.
• Managerial certifications Choice Hotels,
  Disney, Hilton, InterContinental Hotels Group,
  Marriott, Starwood, and Wyndham.
• Oversee every aspect of your hotel.

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• REVENUE MANAGEMENT
• Design a fiscal year blueprint
• Sales Expectations
• Operating Budgets
• Marketing Budgets
• Implement competitive market analysis research
• Evaluate and adjust rates.
• Maximize revenue and occupancy.
• Conduct yield management.
• Experts in competitive analysis.
• Costs controls
• Beneficial volume-based consumer product
  purchasing.
• Plan 3rd Party Participation with sites such as,
  Travelocity, Priceline, and Expedia.

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• SALES MARKETING
• Four Tier Sales Focus
• Business Travelers
• Leisure Travelers
• Groups
• Social Corporate Meetings
• Sales promotions that work with brand
  affiliations.
• Relationships with Global Sales will be a key
  focus.
• Conduct in-house marketing research.
• Advertise across all mediums.
• Co-Op advertising will help to manage cost.

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• SOCIAL MEDIA COMMUNICATIONS
• Social Media
• All hotels have Facebook FanPages, Twitter
  Accounts, Foursquare Accounts, Google Places
  Accounts.
• On these sites we manage what our guests are
  saying about us. Social Media is a great way to
  interact with guests in the hotel and out of the
  hotel. By encouraging guest participation we are
  encouraging two-way communication.
• On certain sites we offer discounts for clicking,
  by increasing clicks we increase our online
  exposure.
• The Goal To manage all reviews online
  complaints.
• Internet
• Search Engine Optimization Making your listing
  more easily found with the use of key words or
  GoogleAdwords.
• Website Design bestmixx.com
• 3rd Party Travel Sites Participation
• The Goal To be seen online.
• Design Maintenance of Internal Communication
  Site
• Corporate Communications are enhanced through
  the DELCO Dish Quarterly Newsletter and updates
  on the delcodashboard.com.
• Communication with external guests is enhanced
  with the use of Social Media and Constant Contact
  Integration.
• The Goal To create two-way communication between
  corporate office and property level, and between
  property and external guests.

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• RECRUITMENT TRAINING
• All recruitment is done in-house to ensure fit.
• Internal Guests (employees) will undergo
  periodic training directed at improving customer
  experience.
• Core Values Brand Rollout (company-wide
  unveiling of the DELCO Core Values)
• Upon hire, every internal guest, goes through the
  orientation process.
• DELCO YOU 2 day, in-house, Hospitality
  University Program for Managers
• The Culture Training Coach oversees all hotels
  under management, conducts the training programs,
  and interview process.

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• ACCOUNTING FINANCIAL REPORTING
• Produce monthly sales and financial statements
• Payroll processing
• Robust, automated and centralized accounting
  systems.
• Ability to obtain financing and work with
  lenders.
• Internal Audits.

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• RENOVATIONS CAPITAL IMPROVMENTS
• Provide all Immediate Maintenance Operations
• Oversee Renovation and Construction projects
• Set Capital Improvements Budget
• Comprehensive Real Estate Development
• Undeveloped land
• Properties seeking new ownership or repositioning
• Distressed assets
• Redevelopments
• Commercial Property/Asset Management
• Design Build
• Renovations/refurbishment
• Redevelopment/revitalization
• Ongoing management

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• OUR APPROACH
• We are owners ourselves.
• We take pride in helping you manage your
  property, taking care of your hotel as if it was
  one of our own.
• We are sensitive to your reasons for seeking
  change.
• Your Profit is Our Vision.
• We only profit when you profit. It is our goal to
  see you and your hotel succeed.
• We aim to take an ownership position.
• Stake in your hotel to align interests
• DELCO focuses on distressed or under performing
  assets.
• Each of our properties has substantially grown in
  sales and occupancy.

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• HOW DELCO DIFFERS
• Our contract is not overwhelming and cumbersome,
  its detailed for the project.
• Our agreement is reasonable.
• Taking into consideration that we work for you
  you are our client.
• Our management promise to you.
• We can make an immediate impact on your business
  and we promise we will profit only when you
  profit.

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• HOTELS EXPERTISE
• PROVEN, RELIABLE, HIGHLY RATED OWNER/ OPERATOR
• Hotel owner/operators since 1982.
• Planned, developed, and opened 3 Hotels in the
  last year.
• Strong track record with multiple respected
  brands categories.

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• RISE TO SUCCESS OUR OWN EXAMPLES
• DELCO has experienced great growth in 2009,
  during a time when other owners and operators
  were not building and were focusing on cutting
  costs. In 2009, DELCO opened 3 new hotel
  properties within 10 months the aloft Hotel and
  Super 8 Hotel in Mount Laurel, NJ and the Super 8
  Hotel in Pennsville, NJ.

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• NEXT STEPS
• Schedule Meeting with Hotel Owner
• Tour Property
• DELCO to Review Partners Portfolio
• Discuss Specific Property Opportunities
• Sign contract and Review Contract Terms
• In depth due diligence and planning report
  presented 2 weeks from contract sign
• DELCO Landing Team Arrives
• Profits soar

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• DELCO CONTACTS
• Thomas Juliano, PresidentOffice 856.234.5151
  Email tjuliano_at_delcodevelopment.comJohn
  Moser, SVP/COOOffice 856.234.5151 Email
  jmoser_at_delcodevelopment.com
• Suzanne Silver, VP Sales MarketingOffice
  856.234.5151
• Email ssilver_at_delcodevelopment.com
• Thank you for your time consideration.