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Executive Summary of Club Upscale

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Executive Summary of Club Upscale By. Quintrell Stepney The plan is to expand! Club Upscale Business Plan Club Upscale, speaks for its self. Club Upscale main focus ... – PowerPoint PPT presentation

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Title: Executive Summary of Club Upscale


1
Executive Summary of Club Upscale
  • By. Quintrell Stepney

2
The plan is to expand!
3
Club Upscale Business Plan
  • Club Upscale, speaks for its self. Club Upscale
    main focus is customer entertainment needs and
    longevity. According to www.nightclubbiz.com most
    nightclubs dont last more than three years.

4
How can we break the trend?
  • In order to make our nightclub an success we will
    focus on our competition weaknesses such as
  • Security
  • Parking
  • Long lines
  • Fighting
  • Lack of strict policy enforcement

5
  • Bad location
  • Strict Control of all cost
  • Managing our internal finances and cash flows to
    enable upward capital growth
  • No plan to expand and grow
  • Space Rentals and VIP
  • Club Upscale will have an open bar through the
    weekdays, so this will help our staff to build a
    relationship with the customers and know them by
    name.

6
Location! Location! Location
  • We will be located downtown Oklahoma City in a
    tourist and entertainment location where the
    population exceeds over 5,000 to 10,000 people
    each weekend. Club Upscale will be approximately
    10,000 sq. ft. and hold 800 people at capacity.
    We have a parking lot holding up to 375 vehicles.
    We are one miles away from the ford center where
    the Oklahoma City Thunder games are.

7
Operation Hours
  • Open bar Club Hours
  • Monday-Thursday Friday
    Saturday
  • 1000 a.m.- 1000 p.m. 1000 p.m.-
    200 a.m.

8
Sales Strategy
  • Our sales strategy is really concentrate on the
    areas that clubs lack or where they are weak.
  • We will have a grand opening news years eve.
  • College students, women, frats., and sorrities
    will have a discounted cover.
  • We will have space rentals for guest parties,
    events, and shows.

9
Market Segmentation
People Age Income
Population 537,734 0-19 28 lt15,000 16.61
Male 49.17 20-24 7.84 15-25,000 13.84
Female 50.83 25-34 15.1 25-35,000 13.61
Single 45.86 35-44 15.68 35-50,000 17.02
Married 54.14 45-54 13.17 50-75,000 17.98
HS Degree 81.69 55-59 4.63
College Degree 21.21
10
Services
  • Club Upscale provides a full service bar with
    alcoholic and non-alcoholic beverages, which
    liquor will have a 400 mark up.
  • There will be three clubs in one. Club Upscale
    will be split into hip-hop, rock, and country as
    the different genres of music. This will bring a
    diverse crowd to our club and they can enjoy
    different types of music instead of listening to
    one type.
  • Space rental is available for parties,
    gatherings, shows, and events. Prices varies due
    to weekend or weekdays.
  • Cover charge 20 x 800 (max capacity) 16,000
  • Cover charge 20 x 500 (average capacity)
    10,000

11
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12
Partnership
  • Quintrell Stepney (Owner)
  • Daniel Chadwell (Technical)
  • Cherise Bowens (Financial)
  • Kyle Worcester (Entertainment)
  • Christina Lanham (Marketing)

13
  • Club Upscale
  • Projected Balance Sheet
  • January 1, 2010
  •  
  • Assets Liabilities
  •  Cash 91,000 Accounts Payable 19,150
  • Building 100,000
  • Equipment 36,000 Owner's Equity
  • Petty Cash 12,700
  • Prepaid Legal 7,500 Quintrell Stepney,
    Capital 50,000
  • Inventory 8,650 Cherise Bowens,
    Capital 50,000
  • Insurance 9,500 Daniel Chadwell,
    Capital 50,000
  • Supplies 6,800 Christina Lanham,
    Capital 50,000
  • Kyle Worcester, Capital 50,000
  •  
  • Total Assets 269,150 Total Liabilities and
    Equity 269,150

14
Functions of our Management Team
  • Quintrell Stepney is in charge of making sure
    club upscale live up to his name, I look for
    oppurtunities, resources, and ways to expand so
    club Upscale will continue to grow.
  • Daniel Chadwell is in charge of the technical
    work. His main duty is to maintain the clubs
    equipment, lightings, and fixtures. He also
    records the depreciation on equipment in a year.
  • Cherise Bowens keeps the books at club Upscale.
    Making sure that we operate as efficient as
    possible, and as profitable as possible.

15
  • Kyle Worcester- Will be in charge of the day to
    day operation. He is a supervisor over the
    employees and keeps inventory on products. He
    also enforce the rules and culture of club
    Upscale.
  • Christina Lanham- Duty is to penetrate our
    potential target market with advertisement,
    promotions, and discounts. Christinas main duty
    is to fill up the club, and bring a diverse
    crowds.

16
Employees
  • Bartenders (6)
  • Security guards (10)
  • DJs (3)
  • Ticket Handler (4)
  • Janitor (1)
  • Waitresses (3)

17
Our Mission
  • We believe that our club will be a major success
    because of the strong management team that we
    have, diverse crowds, strengths, and upscale
    atmosphere.
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