Real World B2C Digital Signage Solutions.

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Real World B2C Digital Signage Solutions.

• Paul Regensburg
• Josh Kairoff
• Sharp Electronics

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Sharp Imaging and Information Company of America
PC BOX with signage S/W
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Professional Monitors line-upPN-E series
PN-E471
PN-E601
60" Class (601/16" Diagonal)UV2A LCD
47" Class (4715/16" Diagonal) TFT LCD
PN-E421
PN-E521
42" Class (421/16" Diagonal)TFT LCD
52" Class (521/16" Diagonal)UV2A LCD
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Professional Monitor PN-V601
Image after the installation
When building up to the second step
Attaching basic module to the display
Rear view after the installation
When building up the 2nd. step
When building up the 3rd. step
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PN-V601 Ultra Slim Bezel 60 Video Wall Display
LED backlight(full array)
TFT panel
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Electronic Digital Signage's Biggest Competition

• Paper, Paint and Tape

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What is Electronic Digital Signage

• Design, Delivery, Display.
• Installation, Management, Maintenance.
• Initial Cost, reoccurring costs, cash flow.
• Delivering a product that provides value.
• 3 different Blue-Ray software update example
• ALWAYS UNDERSTAND
• AND NEVER ASSUME WHO
• PAYS FOR WHAT.

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Successful Electronic Digital Signage MUST
provide more actual value then actual cost.

• Calculating ROI depends on many unique factors
  and metrics
• Cost of equipment purchase
• Cost of system programming, operation and
  maintenance.
• Direct vs. Indirect Value
• Sales, branding, customer satisfaction, labor,
  materials, etc.
• Potential for new revenue.
• Value of environment theming elements.

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Successful Electronic Digital Signage MUST
provide more actual value then actual cost.

• Example electronic digital signage
  installations
• San Pedro Fish Market
• Dunkin Donuts
• LAX international terminal Arrival area
• 911 memorial museum
• Freemont Street Experience

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San Pedro Fish Market

• Existing high volume retail seafood restaurant
• Located on salt water harbor with open and
  unprotected seating area.
• Existing RF TV distribution
• Strong highly motivated do it our selves
  management style.
• Very cost conscience end user

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Dunkin Donuts
Sharp TPC01 w/ SDSS software
TPC01 w/ SDSS
VGA Cable
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LAX international terminal Arrival

• Not all digital signage is advertising or
  menu boards.

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911 memorial museum

• Supporting a good cause.
• Presenting images and information to the public
• Branding, and product display

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Freemont Street Experience

• Sponsored by federal grant money and a large
  Electronics company
• Commercial run before each show.

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Photo by (c) Tomo.Yun
http//www.yunphoto.net
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Conclusion

• Every Digital signage project is unique
• Use the appropriate technologies
• Learning the strengths, weaknesses and
  limitations of digital signage equipment is KEY
  to being successful.
• Saving pennies can be the most expensive cost in
  digital signage projects.
• Fixing problems is always more work then avoiding
  them.
• Effectively presenting compelling and relevant
  content WILL increase awareness and demand.

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End