Importance of Branding

1
Importance of Branding

• Customer Loyalty recognized, habitual
• Consistent Quality know what to expect
• New Target Markets familiar brand for new
  products
• Company Image positions the business

2
Generating Brands

• Global Uniformity avoids confusion
• Employee Generated most frequent source
• Computer Generated checked against registered
  trademarks
• Brand Changes company mergers or lawsuits

3
Packaging

• Go ahead and judge a
• book by its cover.

4
Functions of Packaging

• Promoting and Selling the Product
• Defining Product Identity
• Providing Information
• Meeting Customer Needs
• Ensuring Safe Use
• Protecting the Product

5
Promoting and Selling the Product
6
Defining Product Identity
7
Providing Information
8
Meeting Customer Needs
9
Ensuring Safe Use
10
Protecting the Product