AOL Time Warner America Online

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AOL Time WarnerAmerica Online

• Shellie Byrum
• Lilla Cortese
• Elizabeth Hansbury
• Sarah Stein

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• Media Communication
• America Online
• AOL Time Warner Book Group
• AOL Time Warner Interactive Video
• Time Inc.
• Time Warner Cable

• Entertainment Networks
• Home Box Office
• New Line Cinema
• Turner Broadcasting System Inc.
• Warner Bros.
• Warner Music Group

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America Online

• Founded in 1985
• Merged with Time Warner Jan. 11, 2001
• 1 Internet Service Provider in the world
• 85 million customers
• Operates in 17 countries and 8 language
• Accounts for 60 of Internet audience in U.S.

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AOL Services

• AOL Instant Messenger
• ICQ
• MapQuest
• Netscape
• AOL Moviefone
• Spinner
• Winamp
• Digital City, Inc.

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Major Competitors

• MSN
• United Online
• Earthlink
• SBC/Prodigy

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Reputation

• Strengths
• Worldwide
• Brand Management
• Accessible and User-Friendly Services
• Innovative
• Broad-based

• Weaknesses
• Customer Satisfaction
• Investor Satisfaction

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Threats

• Microsoft
• MSN 8 rivals AOLs 8.0
• AOL Time Warner might drop AOL from company name
• Possibility of split between AOL and Time Warner

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Opportunities

• Rebuilding top management
• Expanding AOL Broadband high-speed Internet
  access
• Expanding AOL Anywhere
• Closing the Digital Divide
• Improve customer satisfaction and retention

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Recommendation

• Goal
• To restore confidence in management
• Objective
• To reach a position where two-thirds of AOL Time
  Warners top 1,000 shareholders embrace the
  companys strategy for growth by December 2004

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Recommendation

• Strategy
• Promote shareholders awareness of current events
  about AOL Time Warner and its strategy for growth
• Tactics
• Listserv e-mail
• Bi-monthly newsletters
• Investors only section of Web site

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Recommendation

• Strategy
• Incorporate feedback from investors into the
  growth plan
• Tactics
• Annual dinner meetings
• Qualitative questionnaire
• Direct connection to board members

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