Transforming the Network:

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Transforming the Network Implications for
Telecom Power Marketing
Intelec 2004 Chicago

September 22, 2004
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Wireless/Wireline Parity
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POTS to PIPES

• Circuit switches to packet (C2P)
• Narrowband POTS to broadband PIPES (P2P)
• Triple-Play services POTS Internet TV
  on unified networks
• Reduce costs redirect capex and reduce opex

4
Major Telco Priorities

• New revenue streams to replace POTS
• Bundled services to boost ARPU and replace
  profits
• Significant and sustainable OPEX reductions
• Retain and win-back customers
• Shift CAPEX to new technologies C2P and P2P

5
DC Power Systems
Secondary Distribution
-48VDC Loads
Primary Distribution
-48 VDC out
Other DC Loads
System Control
DC/DC Converter
Utility AC in
DC/AC Inverter
AC Loads
AC/DC Rectifiers
Batteries
only the packaging changes!
6
Local Exchange Carriers
7
ILEC Network Before C2P
8
ILEC Network After C2P
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Access Network Infrastructure
Central Office
MTU or MDU
Building Entrance Terminal
Class 5 Switch
F2 Service Terminal
CO
Loop
Service Drop
DLC (COT)
MDF
SAIC
F1 Feeder Plant
Subscriber
Tandem (via IOF)
F2 Distribution Plant
F2 Service Terminal
DLC (RT)
T1 trunks on copper or fiber
Service Drop
296 M Equipped Loops in Major Telcos 168 M
Working Loops in Major Telcos
Subscriber
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Fiber-to-the-Node (FTTN)
SAIC
CO
Remote DSLAM
(300-500 Subs)
Voice (PSTN/TDM)
Softswitch
SAIC
48/190 VDC
Data (ATM/FR, IP/Ethernet)
Power Node
Remote DSLAM
(300-500 Subs)
5,000 ft max. Copper distribution
12,000-18,000 ft. Fiber feeder cable
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Fiber-to-the-Premises (FTTP)
Circuit/Packet Switch
AC
Optical Network Terminal (ONT)
Residential
DC Power
AC
Optical Line Terminal (OLT)
ONT
Splitter
Central Office
Ethernet
N x POTS
Upstream Data Rate 155 Mbps Downstream Data
Rate 622 Mbps Separate Wavelength for Video
1550 nm
Small Office/ Home Office
ONT
12
Cell Site Trends
Access
Mobility
Vehicular
In-Building/Near Building
Neighborhood
Picocell
Microcell
Macrocell
Integration with Wireline Network
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Cell Site Deployments
Neighborhood/ Pedestrian Microcells 2G/2.5G/3G
In-building/ Near-Building Picocells 2.5G/3G
Vehicular Macrocells 2G/2.5G
Wi-Fi Hotspots
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DC Power System Trends
Serving Area Small Power Plant (150-800 A)
Customer Macro/Micro Power Plant (5-100 A)
CO/Hub Large Power Plant (2,000-10,000 A)
CEVs, Huts, Cell Sites
ONUs, Fiber Nodes, Micro/picocells
Power plant on a pole power plant in a cabinet.
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Global Telecom Power Market, 2008
5-Year CAGR 6
Source Skyline est.
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Power Product/System Features

• Energy efficiency
• 90-92 thermal performance
• Power density
• Smaller size, weight for same output
• Ease of handling
• Installation, maintenance
• Improved system control
• Remote operation
• Short-interval provisioning/maintenance

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Telco Decision Factors

• Packaging
• Reduced size/weight in compact package
• Performance
• Increased power density
• High availability/reliability
• Energy efficiency
• Remote intelligence, hands-off operation
• Price
• Competitive first costs
• Lower life-cycle costs

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Strategic Marketing

• Know your customers
• Network topology, customer base, key
  issues/drivers
• Adapt to price pressures
• Bigger carriers looking for capex, opex
  reductions
• Develop value-adds
• Turnkey packages - Equipment Services in one
  stop
• Time money - JIT, Inventory management
• Scope aftermarket opportunities
• Equipment add-ons, site management/maintenance
• Growing outsource opportunities

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Strategic Considerations

• Its a small systems market!
• Access gateways/remote terminals closer to
  customers lt 1 mile
• Small power plants will predominate
• Sell telco-by-telco
• Each situation is unique
• Develop a USP for each
• Follow the money!
• Focus on key accounts
• Need to assess opportunities/risks
• Develop OEM channels

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