Social Media-The Next Level of Internet Marketing

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Social Media-The Next Level of Internet Marketing

• Creating Blogs
• Neil Baum
• New Orleans, Louisiana

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Getting Started-The Big 4
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(No Transcript)
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Blogging

• Easiest way to communicate with patients and
  potential new patients
• Website maintained by an individual with regular
  entries which allows readers to interact with the
  author
• Contains text, images, videos and links to other
  blogs and websites

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Website vs. Blog

• Static
• Facts, figures, articles
• Serious information
• One way flow of information

• Interactive-easy to modify by average user
• Links, talk, commentary
• Not so serious
• Promotes interaction

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Make a Blog Plan

• What are you going to write about?
• Start with a specific topic
• How will you deliver the information
• Will you post links?
• Use photos, videos, slides?

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Blogging

• Hosted on your own server with software-WordPress,
  Blogger, MovableType, LiveJournal
• Blogger.com, GoingOn.com, Wordpress.com

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Blogging

• Requires regular posting
• Want to keep the eyeballs returning
• Promotes a forum to exchange between you and your
  existing patients as well as potential new
  patients

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5 Steps for Blogging On WordPress.com

1. Go to WordPress.com
2. Create a free account
3. Select New Post button
4. Type out your content
5. Hit Publish

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1 Create a New Account
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10-Step Walk-Through Guide
http//learn.wordpress.com/
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1 Create New Account
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1 Create New Account
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1 Create New Account
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2 Create A Blog
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2 Adding Content
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2 Adding Content
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3 Adding Categories
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3 Add New Category
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3 Adding Categories and Tags
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3 Add Tags
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4 Publish Your Blog
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Finished Product
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Importance of Titles
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Use Catchy Titles
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Catchy Titles
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Check Your Traffic
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Connect Your Website to Your Blogs
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Bottom Line

• Social media is the new, new thing
• Blogging is one of the easiest ways to get started

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Let me hear from you

• www.neilbaum.com
• nbaum_at_neilbaum.com
• 504.891.8454