School Store Survey

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School Store Survey

• By Max Eckelman
• Period 3

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Introduction

• These are the results from the survey Marketing
  students from period 3 designed and distributed.
• They offer a large variety of information to
  help answer questions about opening a new student
  store.
• Survey was conducted October 2006 at DDHS.
• A copy of the survey instrument will be provided.

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Age Group

• We surveyed mostly freshmen.
• All classes were evenly represented.
• Included some staff members.
• 84 total respondents

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Store Location

• Most preferred the north building.
• There was 87 total responses.

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Store Hours

• Most preferred lunch time as store hours.
• There were 80 total respondents

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Preferred Food Groups

• Most preferred the lunch time food options.
• All foods options were evenly represented.
• There were 163 total respondents

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Preferred Beverage Groups

• Water choices and carbonated beverages were
  mostly preferred.
• There were 159 total respondents.

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How Much a Consumer Would Spend

• Most would spend 2.01 to 4.00.
• There were 89 total respondents.
• Most wouldnt spend more than 6.

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Preferred Items

• Most would prefer foods and snacks.
• There were 91 total respondents.

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Average Purchasing

• Most would occasionally buy supplies.
• There were 81 total respondents.
• There was a fairly even representation.
• Twice as many would buy supplies.

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Average Visitations

• Most said they would visit weekly.
• There were 85 total respondents.

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Recommendations

• Student store is to be held during lunch.
• Serve lunch foods and beverages.
• Locate in North building.
• Carry limited line of supplies.

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However,

• Lunch is a very difficult option for BAM.
• A second survey could further study breakfast
  options.