Embrace the Power of a Diverse Chapter

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Embrace the Power of a Diverse Chapter

• A Guide for Chapter Diversity Outreach

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Building your chapter strategyThe IREM Advantage

• To educate real estate managers and certify their
  competence and professionalism
• To enhance members professional competence and
  performance
• To serve as an advocate on issues that affect the
  industry
• To advance the professional stature of real
  estate management

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Building your chapter strategyThe IREM Advantage

• Top-of-the-line professional education and
  training
• All courses taught by current practitioners who
  are successful executives in the industry
• Curriculum addresses all aspects of real estate
  management and focuses on practical applications
• Conferences, webinars, and publications address
  current and emerging industry trends and issues

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Building your chapter strategyThe IREM Advantage

• Well-informed
• Institutes award-winning magazine, Journal of
  Property Management (JPM) covers latest industry
  news
• Industry research and management guides for all
  types of properties including annually
  published Income/Expense Analysis Reports
• Timely publications address current hot topics in
  the industry

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Diversity matters

• Diversity is relevant to every single one of us
• Diversity exists in every single interaction we
  have with another person

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Diversity matters

• Diversity of people brings a diversity of ideas
• Diversity of ideas brings the best solutions

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Diversity matters

• Diversity is a strategy
• Use it to meet your chapters goals
• Diversifying your chapter will grow your chapter
• Diversifying your chapter will bring fresh ideas
  to your chapter
• Diversifying your chapter will strengthen member
  engagement
• A growing, fresh, engaged chapter is a powerful
  chapter

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Diversity matters

• Once you have completed this session, you will be
  able to
• Define diversity for your chapter
• Analyze where your chapter can capitalize on new
  opportunities
• Create and implement a plan for diversity
  outreach and retention

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What is diversity?

• Diversity means difference
• No single definition is right for every situation
• Common misperceptions
• race relations, gender equality, affirmative
  action, quotas, compliance, sensitivity
• These are all part of the larger conversation,
  but diversity means difference, and difference
  takes many forms

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What is diversity?

• IREM Diversity Statement
• IREM encourages diversity. We welcome
  individuals of all races, genders, creeds, ages,
  sexual orientations, national origins, and
  individuals with disabilities. Our organization
  strives to provide an equal opportunity
  environment among its members, vendors, and
  staff.

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What is diversity?

• Activity 1
• Association Forum
• Diversity Summit, 2011
• Diversity is having the willingness and ability
  to recognize, understand, respect and effectively
  respond to unique talents and needs of all
  individuals, regardless of their packaging.

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Defining diversity for your chapter

• Every chapter will have a different perspective
  on what diversity means for its membership
• A first step is understanding how your chapter
  membership compares to your local market

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Know your market

• Activity 2
• Take a few moments to think about the makeup of
  your chapter.
• At the same time, think about the make up of your
  local real estate community
• How do they compare?
• Where might there be some untapped resources?

• Gender
• Ethnicity
• Property types
• Age
• Disability
• Career level or specialty
• Sexual orientation
• Education level

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Know your market
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Know your market

• Think theres no cultural diversity in your
  market?
• Americas growing diversity has reached nearly
  every state
• Look at these maps based on U.S. Census Bureau
  data and projections

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Growth in multicultural diversity - 1980
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Growth in multicultural diversity 2020
projection
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Know your market
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Know your market

• U.S. Disability stats
• Reported on www.aapd.com

10.1 Percentage of working age Americans who reported a disability
45.7 Percentage of disabled Americans who were actively employed
16.8 Unemployment rate among disabled Americans
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Know your market

• Business rationale
• Two thirds of new households in the United States
  are minorities
• Minorities represent 30 percent of the U.S.
  population, and their buying power is growing
  steadily
• Several states already are majority minority
• Numbers of same-sex households are growing
• A steady 10 of Americans report a disability

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Know your market

• www.factfinder.census.gov
• Search by city, county, state
• Social characteristics
• Economic characteristics
• Housing characteristics
• Demographic characteristics
• Drill down to show more about each set of
  characteristics

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www.factfinder.census.gov
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www.factfinder.census.govSample Houston, TX
Social Characteristics
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www.factfinder.census.govSample Houston, TX
Economic Characteristics,Housing Characteristics
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www.factfinder.census.govSample Houston, TX
Demographic Characteristics
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Building your chapter strategyCollaboration

• Collaborate - Dont go it alone
• Look for ways to work with other organizations
• Other real estate management organizations
• Examples Local BOMA, NAA, or AHMA group
• Allied organizations in real estate
• Examples Local Realtor board, AREAA chapter,
  NAHREP chapter, AAREP chapter, NAGLREP chapter
• Non-real estate organizations with common goals
• Examples Local community colleges or
  universities (academic groups as well as social
  clubs), local military or veterans groups, Local
  Business Fraternities or Sororities, Chamber of
  Commerce
• Supporters
• Examples IREM Foundation, Friends of IREM,
  local properties

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Building your chapter strategyBest Practices

• Be inspired by the successes of other IREM
  chapters
• Indianapolis Chapter No. 24
• John Perine, CPM, President
• Julie Dowry, IAE
• 8th Annual Take Our Future to Lunch
• 1000 am Job Fair
• 1100 am registration networking
• 1200 lunch program
• Meet and mentor students interested in property
  management careers from Ball State, IU, Butler,
  Purdue Notre Dame.
• Visit our job fair and get inspired by our guest
  speaker, Josh Bleill, co-author of One Step At A
  Time A Young Marines Story of Courage, Hope,
  and a New Life in the NFL, which follows his
  journey from enlistment then on to active duty,
  through two years of rehab, and ultimately to his
  job with the Indianapolis Colts.

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Building your chapter strategyBest Practices

• Be inspired by the successes of other IREM
  chapters
• Greater New York Chapter No. 26
• Diana Bosjnak, CPM, President
• Sheila Still, IAE
• Scholarships
• Whether youre aspiring to achieve an IREM
  credential and/or looking to enrich your
  knowledge, IREM is committed to helping you
  reach your professional development goals. Cost
  doesnt have to be an obstacle IREM has a wide
  array of scholarships available to help alleviate
  the financial burdens associated with higher
  education.
• Our chapter offers the following scholarships
• IREM Brooker Chapter Scholarship
• IREM Brooker Chapter Book Scholarship 
• Additionally, IREM offers scholarship programs at
  the national level through the IREM Foundation.
  The IREM Foundation awards scholarships to
  qualified students at all career stages, from
  those currently enrolled in college to those
  working towards an IREM credential. Click here to
  download IREM Foundation scholarship
  applications. 

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Building your chapter strategyBest Practices

• Be inspired by best practices of other chapters
• Western North Carolina Chapter No. 40
• Christopher Mauth, CPM, President
• Jackie Campbell, IAE
• IYP Green Building Tour
• The IYP Committee hosted an exclusive tour of one
  of Charlottes premiere green buildings, 1 Bank
  of America Center. It was a huge success and
  everyone enjoyed happy hour after the tour.
• The mission of IYP is simple to promote growth
  for young professionals, IREM and the asset and
  property management field by providing
  educational and social networking mixers in a
  casual, progressive and fun environment.

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Building your chapter strategy

• Activity 3
• Outcome - Identify local opportunities for
  collaboration
• Instructions Using the categories at right,
  write down the name of one organization in each
  category in your local market that you have
  worked with minimally or not at all
• Tip Return to slide 26 for examples.
• Work alone or in groups.

• Other real estate management organizations
• Name one
• Allied organizations in real estate
• Name one
• Non-real estate organizations with common goals
• Name one
• Supporters
• Name one

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Building your chapter planResources within the
chapter

• Resources within your chapter
• Look for leadership
• Who among your members has a passion for
  diversity?
• Consider naming a Diversity Chair
• Executive Council members
• Look for participants
• Who among your members will support chapter
  diversity efforts?
• Mine chapter membership and transactions data
• Conduct a chapter profile ask about
  demographics-age, gender, ethnicity, property
  types, career level, educational background,
  languages spoken, areas of expertise

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Building your chapter strategy

• Activity 4/Chapter Plan
• Put together the results of activities
• Using these results
• Prioritize opportunities
• Define one or two feasible outreach goals
• Assign a leader
• Define expectations and accountability within
  chapter

• Market opportunities identified (Slide 13)
• Collaborations identified (Slide 26)
• Leadership identified (Slide 31)
• Supporters identified (Slide 31)

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Retaining

• Foster the diversity that already exists in your
  chapter
• Continuously work to recognize, understand,
  respect and effectively respond to unique talents
  and needs of all individuals, regardless of their
  packaging
• Four Cornerstones of Diversity
• Knowledge
• Understanding
• Acceptance
• Behavior
• Other

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Retaining

• Four Cornerstones of Diversity
• Knowledge Learn about others who are different
• Understanding Use that knowledge to gain
  empathy for others
• Acceptance Respect values of others
• Behavior Look for ways to change how you
  interact with others

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Wrap-up

• Power of a diverse chapter
• Grow Attract more students and members
• Retain Keep existing members involved and
  coming back
• Combine results of Activities to create diversity
  strategy or analyze your existing strategy
• Benchmark of current diversity
• Targets for broadening chapter makeup
• List of resources to reach targets
• Assign oversight to chapter leader(s) with
  actionable goals
• Earn points in your Chapter Star Workbook

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Resourceswww.diversityinc.com/department/168/Dive
sity-Facts/
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www.mbda.gov
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www.usbln.org
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Resourceswww.realtor.org