Ana Firma ve Tedarik

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• Ana Firma ve Tedarikçi
• Sistem Entegrasyonu
• (Trading Partner Enablement)
• Orhan Daglioglugil
• Proje Yöneticisi
• HP Türkiye
• 04 Eylül 2002

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Trading Partner EnablementA Competitive Advantage
"Nowhere in business is there greater potential
for benefit than the interdependence
between customer firms and their suppliers. This
is the largest remaining frontier for ongoing
competitive advantage and nowhere has such a
frontier been more neglected"

Peter Drucker Professor Management Guru
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Tedarikçi Bakis Açisi
Kanallar
Direct via Web Site
Tedarikçi
Procurement / eSelling Systems
Multiple Platforms Multiple Protocols
B2B Marketplaces
ERP
CRM
Other
SCM
Multiple Platforms Multiple Protocols
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E- ticaret yapabilen bir tedarikçi...

• Ürün ve servislerinin elektronik katologuna web
  sitesi veya e-Pazar yerlerinden
  ulasilabilmelidir.
• Farkli teknolojiler, protokoller, veri formatlari
  ve is süreçleri ile çalisabilen satis kanallari
  olmalidir.
• Farkli B2B kanallarindan siparis alabilmelidir.
• Kurum içi farkli back-end sistemleri (stok,
  muhasebe vb.) ile entegre olabilmelidir
• Analitik raporlama (satis ve karlilik) ve analiz
  yapabilmelidir

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Tedarikçi Entegrasyonu ÇözümüMicrosoft
Solution for Supplier Enablement (MSSE)
Türkiye pazarina HP ve Microsoft isbirligi ile
sunulan Tedarikçilerin internet yoluyla satis
imkanlarini artirmak ve ana firmalarla
entegrasyon saglamak için gelistirilen entegre ve
XML (Extensible Markup Language) tabanli bir B2B
çözümüdür.
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Demo
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Tedarikçi Entegrasyonu Çözümü Parçalari

• .NET Enterprise Servers
• Windows 2000 (operating system, application
  server),
• BizTalk Server 2000 (XML-based integration and
  workflow),
• Commerce Server 2000 (catalog, order processing,
  personalization, analytics),
• SQL Server 2000 (database, business
  intelligence)
• Microsoft BizTalk AFS (Accelerator for
  Suppliers) Solution Site Commerce Server tabanli
  elektronik ticaret için ASP sayfalari içeren Web
  Sitesi
• HP Danismanlik ve Servis Hizmetleri
• HP Teknoloji Ürünleri

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Çözümün Faydalari

• Tedarikçiyi Güçlendirmek
• Her tedarikçinin sektöre ve kendine özgü,
  karakterine uygun olarak müsteriye farkli
  kanakllardan ulasmasi söz konusudur.
• Ana firma satinalma sistemleri
• e-pazaryerleri
• Internet
• Sektöre ve kendine özgü olarak satis ve karlilik
  ile ilgili raporlar alabilmesi ve ek rapor
  konfigürasyonu imkani. (MS BizTalk AFS)
• Satis Konsolidasyonu
• Siparis Analizi
• Ürün Analizi
• Müsteri Harcama Analizi

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Fonksiyonel Kapsam
3 temel fonksiyon grubu 1. Katalog Yayinlama
Is ortaklarina ve müsterilerine XML destekli
formatlarda katalog yayinlayabilen bir katalog
yayinlama sistemi. 2. Uzaktan Alisveris Uzaktan
alisverisi destekleyen ve ilgili protokollerle
çalisan bir Web sitesi. 3. Satinalma Siparisi
Kabulu Müsteri ve is ortaklarindan gelen
siparisleri XML formatinda alabilen bir siparis
sistemi.
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Ana Firma Satinalma Senaryosu-1

• Direk Satinalma

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Ana Firma Satinalma Senaryosu-2

• Uzaktan Satinalma (Remote Shopping)

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Çok Kanalli Ticaret
Tedarikçi
Kanallar
Windows 2000
Direct via Web Site
Accelerator for Suppliers

• Commerce Server 2000
• XML-based catalog
• Order Processing
• Commerce Site
• Personalization

• BizTalkServer 2002
• XML delivery
• Mapping transformation
• Business process

Procurement/ eSelling Systems
B2B Marketplaces

• SQL Server 2000
• Native XML
• Enterprise-class data store
• OLAP Engine

Other
Multiple Platforms Multiple Protocols
Back-End Systems
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Customer case study - MarkMaster Inc.
Customer A
Order Processing(6000/day)
Exec.
Manufacturing(MasterTrac)
Customer B
1 errors
ERP(Solomon - Great Plains)
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New Customer
Exec.
Real-time reports
Customer A
Commerce Server 2000
Manufacturing(MasterTrac)
E-Proc.
BizTalk Server 2000
Customer B
OnlineMarkets TradingExchanges
SQLServer 2000
ERP(Solomon - Great Plains)
E-Proc.
New Customer

• Customers configure own orders
• 30 reduction in order entry costs
• Access to new customers

E-Proc.
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HP accelerating a Suppliers success
Challenge
Conduct business via electronic marketplaces to accommodate customer procurement requirements, or lose their business Increase sales by 35 (connect to new customers) Decrease paper-based order entry error rate
Solution
MS Supplier Accelerator technologies running in a HP ProLiant environment Integrated storefront, database, and XML functionality Delivery of project management, consultation, system integration and testing, as well as hardware platform design and installation by HP ePartners!
Results
Increased customer reach through the ability to add new marketplaces in under 24 hours. Reduced order-entry error rates by 90. Reduced customer service costs by 20.
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An open solution for Ingram Macrotron
Challenge
Integrate the business customer electronic purchasing applications with custom reseller application Decrease costs associated with order processing Integrate custom catalog management system with standards-based system Increase the reliability of purchase order processing
Solution
MS BizTalk Accelerator for Suppliers technology running in a HP ProLiant environment Standards-based XML purchase order processing Delivery of services by HP
Results
Increased reliability of purchase order processing. Reduced time to process purchase orders. Automatic integration of XML purchase orders in custom system. Increased customer satisfaction
Shaping The FutureOf Technology
Distribution The HP project team defined and
deployed a high quality solution in rapid time.
This was a testament to their experience in
conducting similar implementations.
Barbara Neumann, Vice President IT
Organization, Ingram Macrotron Central Europe
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Results of the solution
Business Value Already Experienced
Reliability of purchase order accuracy 99
Order processing errors from 2 to 5 lt 1
Order processing costs ? 60
Order processing time ? 30
Volume of electronic orders (expected) ? 6
Overall revenue (expected) ? 3
Customer order entry errors ? 30
Customer ordering costs (on average) ? 12
Customer fulfillment time (on average) ? 60
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Proje Fazlari
MSSE project.
 
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Tedarikçi Entegrasyonu Deger Önerisi

• Farkli firmalardaki farkli uygulama ve
  platformlar için standart çözüm
• Farkli büyüklüklerdeki tedarikçiler için uygun
• Isinizin ihtiyaçlarina göre büyüyebilir
• Satis kanallari için açik ve uçtan uca
  baglanabilirlik
• Satis (kurum içi sistemler ) çözümü entegrasyonu
• Yatirim geri dönüsü (ROI) çabuk

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• Tesekkür
• ederiz !

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Katalog Yayinlama Mimarisi ve Is Akisi
Catalog Publishing Architecture In the MSSE,
catalog publishing begins when a business manager
clicks the Publish button in the Catalog
Publisher module in Commerce Server Business
Desk. From the perspective of the supplier, it
ends when the catalog data is delivered to the
intended trading partner in an XML format that
they can process.
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HPs Rapid Implementation Methodology for
Trading Partner Enablement
Supplier Enablement RapidStart
Supplier Adoption RapidStart (optional)
Trading Partner Enablement Readiness
Supplier Enablement Rollout
Manage Support
Trading Partner Enablement Workshop
Results
1-3 Weeks
3-4 Weeks
4-6Weeks
7-8 Weeks
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Tedarikçi Entegrasyonu Tek Çözüm
Any XML Standard
Any Industry Standard
Market Sites
Marketplace Adapters

• Supplier accelerator
• Publish once
• Sell to many
• Enable and empower

Supplier (catalog and order)
ERP, CRM, Accounting, Supply Chain