BTB Cloud Computing Presentation Issue 1

1
(No Transcript)
2
BT Business Cloud Computing

• Chris Lindsay
• General Manager, Business Applications

3
The world is changing
4
Key business challenges
Reducing costs
Improving customer service
Improving marketing and sales effectiveness
Extending customer reach
Using resources efficiently
Accelerating deal closure
Maximising business opportunities
5
What is BT Cloud Computing?
Applications maintained by expert partner, so
always up to date
What is BT Cloud Computing? A set of applications
managed and hosted externally by a specialist
partner Delivered over a secure high quality
network Operational in weeks not months Available
anywhere with an internet connection, even when
on the move
No installation of hardware or software at your
premises
No specialist IT support required
What are the benefits?
No capital expenditure pay on a subscription
basis
50 reduction in total ownership costs
6
The BT difference
Clear visionSkills, network and investment
capability to integrate applications with
communications to benefit businesses
A trusted partnerComprehensive range of
high-quality applications with a full commercial
and service package from a single partner
Business Solutions Delivering cutting edge
services to benefit businesses now and into the
future
Minimised risk Applications always available and
data securely protected
7
The business solutions we offer
Salesforce.com
NetSuite
SugarCRM
BT eSignature (Echosign)
BT Smart Marketing (Genius)
Ribbit for Salesforce
Xero NEW TO PORTFOLIO
8
BT has the credentials
Helps improve businesses with Flexible,
rapid, cost effective access to leading
technology Easy to use solutions No capital
expenditure No need for specialist resource
Looks to the future Vision, skills and
financial strength to integrate applications and
communications to benefit business We
understand and are committed to Cloud Computing
Our vision - making businesses more effective
and productive with Cloud Computing
Can be a one-stop shop Provide everything
needed for a full solution Simpler partner
relationship saving customers frustration and
costs No tie to any one vendor, so businesses
get 'best of breed High quality of service
with a single point of contact
Minimises business risk with A range of
market leading applications Security expertise
to protect data Resilience applications are
always available Expert professional help
9
BT Business Update

• Robin Mackenzie
• Marketing Director, BT Business

10
BT Business today

• A 2.8bn business
• Over a million customers
• Growing by moving into adjacent markets - where
  we have a low share
• Unique channel and partner strengths
• A business with momentum

11
Recap of our Strategy
Unchanged
Unchanged
Unchanged
The Vision
The Opportunity
The Prize

• Grow BT Business by moving into adjacent markets,
  where we have a low share

BT helps customers focus on doing what they do
best
The economic climate has changed

• Are we at the bottom yet?
• Customers are deferring spend unless convinced of
  hard benefits
• Competitors are fighting harder for every

12
Channel strength is a long term differentiator
Resources
Specialist Sales focus
Over 1m Customers
450 Field/Specialist
0.2 customers 27 revenue
Large 50 employees
270 Desk Agents
1 customers 19 revenue
Medium 10-49 employees
Online sales
Indirect channel partners
19 customers 28 revenue
50 local business units560 field and desk
agents
Small 1-9 employees
78 customers 26 revenue
450 telemarketing agents
13
We have a full set of capabilities

• Communications/ Infrastructure - Maintain and
  enhance
• Broadband and Value Added Services
• Mobile
• Conferencing
• One Plan

Communication Infrastructure

• Applications/Software - Expand with partners
• BT Cloud Computing

• Hardware/ IT Services/ Devices - Build capability
• BT Engage IT
• BT iNet
• dabs.com/ BT Business Direct

Hardware IT Services Devices
Applications Content
Service Wrap
Financing
Single Service Organisation (Single SLA) and
improvements in Customer Service
14
We have already delivered growth
Communications/ Infrastructure - Maintain and
enhance 9 growth
Communication Infrastructure

• Applications/Software - Expand with partners
• gt100 growth

Hardware/ IT Services/ Devices - Build
capability 19 growth
Hardware IT Services Devices
Applications Content
Service Wrap
Financing
15
Digital marketing services for SMEs

• Mick Hegarty
• Strategy Commercial Director, BT Business
• Ivan Croxford
• Head of Business Development, BT Business

16
The digital marketing challenge
Helping customers
Our own customer insight
Todays market context

• 25 - 78 billion of UK spend
• projected to come from online sales
• 80 of UK Internet users have a social
  networking profile (Comscore)
• 62 of shoppers consult a community site before
  making a purchase
• 30M people watched online video in
• Jan 2009 (Comscore)
• 70 of local searches done on search
• engines (Neilsen)
• 78 of Internet users research online
• when making an offline purchase
• (Web Visible)

• BT Business analysis of 70,000 small business
  websites revealed
• A significant number of business websites had no
  e-commerce facility to sell to customers
• Websites are poorly maintained nine out of ten
  are not regularly updating website on their site
  to secure a good search listing
• Search engine optimisation techniques such as
  the use of key words is largely absent - Less
  than one in 3,000
• Nearly half of websites have bad pages
  containing broken or invalid links

• Value for money
• Skills
• Effectiveness

17
BT Business is harnessing the four forces of the
Web to help SMEs grow
Integrate with Business Applications
Search SEO, PPC Web Analytics
Social BT Tradespace
Digital Marketing Challenge
Commerce BT eShop
Content User generated
and CRM
18
BT Business IT Services

• John Dovey
• Director ICT solutions

19
About BT Engage IT

• Our history
• Basilica Computing and Lynx Technology acquired
  by BT Group in late 2007
• Businesses merged into single organisation in May
  2008 to create one of the most comprehensive IT
  Solutions portfolio in the UK
• 1st April 2009 rebranded as BT Engage IT
• Our joint capability
• A leading provider of IT solutions and services
• Over 2900 customers nationwide
• Employs over 900 staff across 6 locations in the
  UK
• with a skill profile of
• Over 70 accredited MS Engineers
• Over 70 Professional Services Consultants
• Over 300 Field/Client Engineers
• Certified by the British Standards Institution
  (BSi) as operating in line with the international
  standard BS ISO IEC 20000 (Information Technology
  Service Management)

Our Vision To develop long-term partnerships
with clients and act as a trusted advisor to
enable them to fully exploit the potential of IT
to generate business value and increase
operational efficiency.
20
IT Solutions for business
Professional Services Working to align customer
business and IT strategy, and deliver practical
roadmaps to deliver tangible ROI IT
Supply Providing world class hardware and
software supply, customised to suit specific
client requirements Infrastructure Designing
and implementing flexible dynamic platforms to
deliver efficiency and growth Business
ProductivityDelivering value and improving
efficiency through the successful deployment of
resilient people, process and technology
Managed Services Delivering robust and
scalable support services to meet growing
business demands
21
Business Partners
Our IT solutions portfolio enables us to work
with clients to deliver an end-to-end capability
to meet their business needs
Our strategic partnersWe maintain a position of
independent consultant and advisor to our
clients, whilst holding strategic alliances and
partnerships with key technology companies in the
marketplace.
22
About BT iNet

• is the Cisco 'Centre of Excellence for
  business and organisational solutions
  specialising in Infrastructure, Security, Unified
  Communications Mobility requirements that
  underpin BT's ICT Transformation vision
• Our history
• BT iNet is a wholly owned subsidiary of BT Group
  formed in 2006
• Delivering 100m of Cisco based solutions every
  year.
• Profitable Financially Stable
• BTs Centre of Excellence for Cisco Solutions
• Cisco Gold Partner
• Ciscos Largest UK Partner
• Our core capabilities
• Infrastructure - Routing, Switching, Data Centre
  Wireless
• Security - Policy, Perimeter Prevention
• UC - Collaboration, Voice/Video Messaging
• Mobility - Applications, Access Freedom
• Underpinning skill sets
• Consultancy - Project Management -
  Technical Resources

23
About BT Business Direct/ dabs.com

• One-stop-shopBT Business Direct/ dabs.com is a
  one-stop-shop for all computing, networking
  IT support needs were specialists in working
  with small-to-medium sized businesses.
• Buy online or on the phoneOur dedicated
  business-to-business only website offers a range
  of e-Procurement options. Alternatively, we have
  a team of vendor-trained sales advisors.
• Huge rangeUp to 20,000 different hardware and
  software products available at any time from all
  the world's leading I.T. vendors.
• Complete end-to-end solutionsUnlike many
  resellers, being part of BT allows us to extend
  our product portfolio way beyond merely hardware
  to include a wide range of both Voice Data
  solutions.
• Tailored payment options volume discountsWe
  offer a variety of ways to pay including credit
  accounts and business leasing plus discounts may
  be available for volume purchases.

Call 0870 429 3010www.dabs.com
or www.bt.com/btbusinessdirect
24
More information

• For more information, please visit
• www.btbusinessexperience.com
• Or contact Ian Walker
• ian.j.walker_at_bt.com
• 44 (0)20 7356 8043/ (0)7918035786

25
(No Transcript)