Target Market and Demographics

1
Target Market and Demographics

• Jackson County is a designated Health
  Professional Shortage Area for Primary Care
• Primary care shortages are expected to continue
  and possibly get worse
• Lack of primary care leads to expensive emergency
  room visits or waiting until one is very ill
• Healthcare related business are profitable and
  current job outlooks for ARNPs are excellent

2
Growth Potential and Customer Profiles

• Growth in business will rely on two factors
  everyone requires healthcare and Americans want
  everything quick
• Open 7 days/week with prompt care and no
  appointments necessary
• Target population is all age groups and will more
  specifically target people who need care after
  hours
• Cash only business but costs will be similar to
  that of office visit copays

3
Direct Competition

• Two direct competitors in Jackson County
• Holton Community Hospital/Family Practice
  Associates which have the emergency room and
  after hour clinics but clinics require
  appointments and emergency visits are costly.
  Both may have waiting times
• Holton Family Health Clinic which has after hour
  clinics but again require appointments and may
  have waiting times

4
Competitive Edge

• Located in downtown Holton and will be easily
  accessible. Is within a 20 mile radius of most
  residents of Jackson County
• Will have extended hours and open seven days/week
• Owners are members of the community
• Owners are the providers and have a vested
  interest in providing professional, friendly and
  efficient care

5
Services Provided(include but are not limited to)

• Basic office visits
• Suture placement/removal
• Electrocardiograms with interpretations
• Limited lab testing
• Urinalysis, urine drug screens, urine pregnancy
• Intravenous fluid replacement
• Limited medication administration
• Tetanus and influenza immunizations
• School/work physicals
• Basic splinting
• Pelvic exams/cultures
• Patient Education

6
Company Ownership

• Owners/providers are Jill Collins, Jessica Shirk
  and Brandy Schnacker who are all advanced
  practice nurses.
• Will be a Limited Liability Company (LLC)
• Initially will be staffed by volunteer family
  members and will eventually add staff as volume
  and income grows
• Providers are licensed by the state of Kansas as
  advanced practice nurses and maintain
  certification in basic and advanced cardiac life
  support.

7
Company Location and Facilites

• Located at 2304 W. 4th Street in the downtown
  business district of Holton
• Equipped with 3 exam/treatment rooms,
  reception/waiting area, 2 private offices a small
  lab and public restrooms
• Easily accessible parking
• Handicapped accessible building, restrooms and
  parking
• Within 1 mile of ambulance service and 5 miles of
  a hospital in case of emergent situations

8
Operational Projections

• Plan to see approximately 8 patients per day the
  first six months with and average 50/visit
• By the seventh month, will be averaging 10
  patients/day with the same 50/visit average
• By the second year, will be averaging 15
  patients/day and continue to average 50/visit
• Will pay ourselves minimally for the first couple
  of years. We will remain employed elsewhere to
  maintain salaries and health insurance.
• Plan to add additional employees with employee
  only benefits as income and client base grow
• May eventually accept insurance and potentially
  grow into a larger building and add
  x-ray/ultrasound services

9
Monthly Revenue For First Year