BUSINESS ENGLISH WRITING ????????

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BUSINESS ENGLISH WRITING ????????

• ??
• EILEEN

?????
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WHO AM I ? Brief
Experience 1993/06 Graduated from
Foreign Language Department
of Fujian Normal
University 1993-2005 ------ As a teacher
first,
and then worked in the foreign investment
enterprise
for Twelve years.
(Once as Administration
Department Manager HR
Department Manager and Assistant President
2003-2005 ------ Master Degree Student in Dept.
of
Business Administration (part
time) MainlyTeach ??????????,?????????
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Grading

• ???? 10
• ???? 20
• ???? 10
• ?? 60

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1.1 BUSINESS WRITING'S IMPORTANCE

• 1.Lose job opportunities (poor writing)
• 2.Hurt promotion chance(poor writing)
• 3.Save money and time (good writing)
• 4.People wont buy what they dont understand

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MEMORANDUM

• MEMORANDUM
• To ALL staff
• From Allen Smith, Administrative Officer
• Date May 12 , 2000
• Subject Operating Instructions for New
  Copying Machines
• A new photocopier has been installed in the
  general office. All staff is welcome to use it.
• To ensure the copiers survival, it is
  important to keep the following procedures in
  mind.
• Use the machine for no longer than 30
  minutes at a time.
• After use ,allow the machine to cool for
  at least 5 minutes.
• Make sure the switch is turned off after
  use.
• Please speak to me if you have any
  questions about the machine.

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1.3 BUSINESS WRITING'S STRATEGIES
BE CLEAR WITH YOUR MAIN PURPOSE
CLEARNESS
GIVE WHO,WHAT,WHEN,WHERE,WHY
PLAIN WRITING STYLE
GIVE A MAP
EMPHASIZES ON
SIMPLICITY
CHOOSE EVERYDAY USED WORDS
Keep it short
BE ACTIVE
EFFECTIVENESS PERSUASION
STRESS BENEFITS
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CHAPTER 2 ENGLISH WRITING OF EMPLOYMENT
COVER LETTERS
PROFESSIONAL RESUMEMS
THANK YOU LETTERS
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LAYOUT OF BUSINESS LETTER
? BLOCK STYLE ? MODIFIED BLOCK STYLE
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Master the first kind

• ---------------
• --------------
• --------------
• ------------
• Date
• ---------------
• --------------
• --------------
• ------------
• Dear sirs,
• ------------------------------------------
• ------------------------------------------
• --------------

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Master the Second kind

• ---------------
• --------------
• --------------
• ------------
• 
  Date
• ---------------
• --------------
• --------------
• ------------
• Dear sirs,
• ---------------------------------------
• ------------------------------------------
• --------------
• ---------------------------------------
• ------------------------------------------

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LAYOUT OF BUSINESS LETTER

• SOME KEY POINTS
• 1. ADDRESS number,name of house
• street
• road
• avenue(AVE.)
• village or town
• county
• city,state
• country

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LAYOUT OF BUSINESS LETTER

• 2.SALUTION
• ordinary men and women
• Mr. Babara Evans
• Mrs.June Smith (married women)
• Miss Nana Wang(unmarried women)
• Ms. Serena Liu (whose marital status
  is
• unknown)

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LAYOUT OF BUSINESS LETTER

• 3.signature
• Sincerely,
• Sincerely yours,
• Yours faithfully,
• Yours truly,

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LAYOUT OF BUSINESS LETTER

• 4.Postcript(???)
• P.S. Your parcel has just arrived after
  my writing the above .Thank you.
• 5.Enclosure (??)
• Enc. 1. Invoice 1003
• 2.Check 1230
• Encl 1. Invoice

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LAYOUT OF ENVELOPE
? BLOCK STYLE
From Chang Wen 6 Xikang Road Shanghai China
Mr.J.Robinson
241 Bancraft Way
Berkeley Ca9470
U.S.A
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LAYOUT OF ENVELOPE
?Another style

From Chang Wen 6 Xikang Road Shanghai
China
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LAYOUT OF ENVELOPE

• Some Key Points
• 1.????? Registered
• ?? Via Air Mail
• ?? Secret
• ??? Printed Matter

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LAYOUT OF ENVELOPE
? ?????
From Chang Wen 6 Xikang Road Shanghai China
Mr.J.Robinson
C/O Mr Smith
241 Bancraft Way
Berkeley Ca9470
U.S.A
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LAYOUT OF ENVELOPE
? ?????????
From Chang Wen 6 Xikang Road Shanghai China
To Whom it may concern
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2.2 COVER LETTERS

• Three components
• 1. Who you are brief introduction of yourself
• 2. Why you are writing
• ?How you heard about the job
• (Which position you apply for)
• ?Why choose them(the flattery)
• ?Your qualifications and accomplishments

3.The request for further action
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2.2 COVER LETTERS

• ?Your qualifications and accomplishments

qualifications and accomplishments
skills
knowledge
experience
personality
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2.2 COVER LETTERS

• Important rules of writing cover letters
• 1.Tailor to the target reader or industry
• 2.Dont write more than one page
• 3.Make specific opening attract the employer

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2.3 Professional Resumes
Important Features 1. Make your resume a
quality document 2. Write an honest resume
3. Write a confidence resume 4. Write a
skills-based resume 5. Meet your prospective
employers need 6. Keep it short ,simple ,easy
to read 7. Make the key messages specific
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2.4 Thank you letters

• The situation job acceptance
• 1. Thank the company and accept the position
• 2. Restate the contract provisions
• 3. A statement of your happiness at the position

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2.4 Thank you letters

• The situation job rejection or uncertain
• 1. Thank the company taking the time
• 2. Learn a lot helpful advice
• 3. Make an effort / ask for result