Protects Like Armor, Fits Like Armani

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Protects Like Armor, Fits Like Armani

• By Lisa Fritz
• Chelsi Bauman
• Jeff Heim

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Bulletproof fashion

• Deflects point-blank gunfire like the Popemobile.
  
• Trench coats
• Business suits
• Suede jackets
• Denim casuals
• Cotton shirts

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Who would do such a thing?

• Miguel Caballero
• Owner of showroom in Bogota, Colombia.
• Developed and patented a weave of nylon and
  polyester
• 11lbs to 2.6lbs!

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Showmans way of demonstrating

• "Who here hasn't been shot?"
• Miguel Caballero is walking around his company's
  showroom in Bogotá, Colombia, holding a
  .38-caliber revolver. "You!" he says, pointing to
  German Gonzalez, a 20-something salesman who's
  been on the job for just two weeks. "You're
  next."
• Gonzalez wiggles nervously into an 850 brown
  suede winter jacket and zips it up to the collar.
  A foot or so away, the smiling Caballero lowers
  the weapon and takes aim.
• "One!" Gonzalez takes a deep breath and stares up
  at the ceiling. "Two!..." A deafening blast sends
  Gonzalez lurching backward - and then screaming
  out in relief, clutching at the hole in the
  jacket where the bullet has come to a safe stop.

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Target Market

• Executives
• Political Leaders
• President Alvaro Uribe of Colombia
• President Hugo Chávez of Venezuela
• Undercover Agents
• Other VIPS

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US Future Market?
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Distribution

• Store in Bogota, Columbia
• Open a high end botique in one of Mexico Citys
  most exclusive shopping districts in August
• Next to Armani, Cartier, Louis Vuitton, and
  Tiffany

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Sales

• Cost
• Example Suede winter jacket - 850
• Suits - Starting at 2,000
• Last year 7 million
• Exports (80)

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Fashion Show

• Miguel Caballero

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Sources

• http//money.cnn.com/magazines/business2/business2
  _archive/2006/08/01/8382235/index.htm?postversion
  2006101012
• http//www.eminemdesksite.com/images/eminem_desksi
  te_03.jpg
• http//pub.tv2.no/multimedia/TV2/archive/00182/p_d
  iddy_182163g.jpg
• http//www.50-cent.us/pictures/0010_0.jpg
• http//cannabisculture.com/library/images/uploads/
  3437-Bush-gun.jpg
• http//www.miguelcaballero.com/
• http//news.bbc.co.uk/2/hi/americas/3756738.stm
• http//money.cnn.com/magazines/fortune/fortune_arc
  hive/2006/04/03/8373081/index.htm