Business Model

1
Business Model

• What is a model?
• A model is a symbolic representation of a system
  such that the model can be used to derive
  information about the system it represents.

2
Business Model

• Environment
• Interfaces and boundaries
• Architecture

3
Business Process

• A collection of interrelated work tasks,
  initiated in response to an event, achieving a
  specific result for the customer and other
  stakeholders of the process.

4
Framework

• A structure for discovering, organizing, and
  presenting ideas or information.
• Manage complexity, gain focus, and document.
• Can not be tested.
• Example
• topic, target, timeline

5
Three layer Framework

• Mission, strategy, and goals
• Business Process
• Information System
• Presentation
• Application Logic
• Data Management

6
Business Process, revisited

• A collection of interrelated work tasks,
  initiated in response to an event, that achieves
  a specific result for the customer of the process.

7
Business Process Characteristics

• Measurable
• Automatable
• Levels of detail
• Customers
• internal (?)
• support process
• external
• core process

8
Business Process

• Walk the process backward from any point in the
  process until you find the customer that
  generated the earliest event that triggered this
  work.
• Define the process at its highest level because
  multiple, small processes tend to yield local
  optima and not global gains.

9
Campfire wisdom

• Internal customers arent. Customers make buying
  decisions. Those who use your products and
  services are consumers and end users. R.
  D. Lewis (www.itcatalysts.com)