NPP Scottish Partner Seminar Inverness - 25-26 August 2005

1
NPP Scottish Partner SeminarInverness - 25-26
August 2005How to promote an ongoing project

• Richard Evans
• Roads and Community Works Manager
• The Highland Council

2
Promotion What/Why?

• Promotion is all about being remembered!
• and
• Creating an identity or a brand

• Name
• Logo / Graphics Style
• Using your Style
• Publicity / Word of Mouth

3
Promotion Who?

• Stakeholders
• Technical
• Non-technical
• Who?
• Beneficiaries
• Funders
• Users / Public
• Council Members / MPs / MSP
• Representative bodies
• etc

4
Whats in a name or acronym?
ROADEX
ROADSEX
ROADSEX
ROADSEX
ROADSEX
ROADSEX
ROADSEX
Management of Low Traffic Volume Roads
5
Roadex II LOGO city
The Highland Council (leading partner), Forest
Enterprise, Western Isles Council
The Northern Region, The Norwegian Road Haulage
Assoc.
The Northern Region
Finra, Keski-Suomi Lapland Districts,Metsähalli
tus, Stora-Enso,Metsäliitto, Metsäkeskus
Project consultants Roadscanners
6
Project LOGO
7

Graphics Style
8
Name of the document/event/presentation date

• Your Name
• position
• Company name
• Your.Name_at_email.com

company logo
9
NPP Scottish Partner SeminarInverness - 25-26
August 2005 How to promote an ongoing project

• Richard Evans
• International Project Coordinator
• ROADEX II
• richard.evans_at_highland.gov.uk

10

www.roadex.org
11

Web Sites

• Enable your project to -
• Provide a gateway to your project
• Provide contacts for interested parties across
  the world
• Publish your reports electronically and cheaply
• Provide Links to other related sites vice versa
• Projects
• NPP
• Partners
• Above all you must -
• Keep it Simple KIS
• Keep it up to date and relevant

12

ROADEX I Reports - hardcopy
13

ROADEX II Reports electronic/softcopy
14

www.roadex.org
15

Videos Reports - multimedia
16

Publicity - Press Media
17

Publicity - Press Media

• Press / Radio / TV
• Local / National / European
• Technical / Professional
• Involve Stakeholders
• Beneficiaries of your project
• Project Partners
• Local Council Members/Board Members
• Members of Parliament
• etc
• But only when you have something important and
  interesting to say!

18

Publicity - Goodies

• Promotional Giveaways
• Pens
• Lapel badges
• Mugs
• Folders
• etc
• Benefit?People remember your project!

• Who To?
• Beneficiaries of your project
• Project Partners
• Local Council Members/Board Members
• Members of Parliament
• etc
• and dont forget!
• NPP Secretariat
• NPP PMC NRAG members

19

Communication and Word of Mouth

• International Conferences
• National Conferences
• Seminars
• Meetings
• Networking
• Colleagues
• Friends

• Who To?
• Stakeholders
• Movers and Shakers
• Anyone else that will listen
• and dont forget!
• NPP Secretariat
• NPP PMC NRAG members

20

Exhibitions Seminars

• Decoration
• Handouts
• Giveaways/Goodies

21
NPP Scottish Partner SeminarInverness - 25-26
August 2005How to promote an ongoing project

• Richard Evans
• International Project Coordinator
• ROADEX II
• richard.evans_at_highland.gov.uk
• www.roadex.org